Business of Farming Conference 2013: Agritourism

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Justus Orchard, Hendersonville NC
Topics:
History
Marketing
Fun Factor
Likeability
Target Groups
Social Networking
Liability
Resources

Published in: Business, Technology
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Business of Farming Conference 2013: Agritourism

  1. 1. Justus OrchardHendersonville, NCDon and Margo Justus
  2. 2.  History Marketing Fun Factor Likeability Target Groups Social Networking Liability Resources
  3. 3. Justus Orchard4th Generation Apple GrowersU Pick or We Pick Applessince 1972ApplesPeachesBlackberriesBakeryCiderCanned GoodsTractor RidesFarm Animals
  4. 4.  4th generation growing Apples Retail U Pick or We Pick business started in front yardunder big oak tree early 1970’s Moved to sales shed in 1985 Moved to current location 2000 Planted Peaches and Blackberries 2006 Expanded and added agritourism options in 2006 Opened Bakery in 2009 Strive to enhance business every year
  5. 5.  U Pick We Pick Bakery Apple Cider Donuts Apple Cider Slushies Fried Apple Pies Apple Bread Tractor Rides Adding Cow Train 2013 Farm animals Games Cornhole Duck Races Picnic Area Weekend BBQ Educational Tours
  6. 6.  Knowledgeable and Friendly Staff Quality Product Quantity of Product Neat appearance of property Keep the quaintness factor Availability of parking Offer multiple payment methods
  7. 7.  Families Church Groups Community Groups College Students School Groups Public Private Homeschool
  8. 8. Social Networking Facebook Web Page Email List TwitterLiving SocialGrouponRack Cards Taking the place of business cardsLocal Business Networking Hotels Restaurants Retail Stores
  9. 9.  Liability insurance that covers all activities on farm Liability signage that encourages awareness Posted rules Anticipation and correction of any liability issues onfarm
  10. 10.  ASAPhttp://asapconnections.org/ NCANAhttp://www.ncagr.gov/markets/agritourism/ANAmission.htm Blue Ridge Direct Marketing Associationhttp://www.ncapples.com/Local extension officewww.ncfarmfreshwww.pickyourown.orgwww.agritourismworld.com
  11. 11. Questions?

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