Ares Richmedia Social Media Presentation for Customers and new Partners. Where your brand must be.

1. WELCOME!

2. • Social media are media for social interaction (using
highly accessible and scalable publishing techniques.)
• "a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0,
and that allow the creation and exchange of user-
generated content.“
• Businesses also refer to social media as consumer-
generated media (CGM). Social media utilization is
believed to be a driving force in defining the current
time period as the Attention Age.
• A common thread running through all definitions of
social media is a blending of technology and social
interaction for the co-creation of value.
http://www.youtube.com/watch?v=QLd9q88ohUs

3. Social Network Ad Spending to Approach
$1.7 Billion This Year.
eMarketer expects US social network ad spending to
continue its steady climb, growing more than 20% this year.
Growth elsewhere in the world will be even more rapid.

4. What Makes Social Media Trustworthy?
It's true that consumers
trust social channels
because they trust peer
recommendation and
word-of-mouth from
friends and family more
than traditional
marketing messages.
But within the social
world a variety of factors
contribute to make
sources more or less
reliable.

5. With 400 million worldwide users
and 100 million users in the United
States, Facebook presents an
amazing opportunity for online
marketers.
How are you taking advantage of this
unique opportunity? Are you getting
the most from your investment in
Facebook? WE ARE!

6. THANK YOU!