3.
The guest knows that
he will be able to have
a room even if the
hotel is fully booked.
Because there is often
cancellation.
It’s a privilege so an
added value for the
guest
For the guest
None hotels provide
waitlist for customers
The hotel can keep on
doing overbooking
which guarantees a
high occupancy rate
The hotel is not
penalized by no shows.
For the hotel
4.
Innovation : it would be the only one to do it
Control over new technologies
5.
It makes possible for the client to identify
him/herself to the brand
He is part of the process of the creation of
new technologies within the brand
Aim: win the loyalty of the guest
