SlideShare a Scribd company logo
1 of 16
讓全世界 全球成長競爭力第一名的故事   看到芬蘭   芬蘭驚艷 吳祥輝 的
芬蘭 2005 年的人口 526 萬人,不到台灣的四分之一。 在地圖上距離台灣海程最遠的國家芬蘭,  自 2002 年至 2005 年連續三年被評比為  全球「成長競爭力」第一名,這樣的數字  勾起作者吳祥輝的好奇 。 芬蘭驚艷 吳祥輝 的
「芬蘭識別」的創造者,受到芬蘭人最大的尊敬,最主要是芬蘭受  外族統治 762 年的歷史,和冰天雪地的大自然環境。 芬蘭人是當今圖書館借書率全球最高的國家。當年又窮又冷的芬蘭人,能夠窩在家裡看書,的確是一件最棒的事。 芬蘭國土狹長,南北長達 1200 多公里。有紀錄的歷史最低溫是攝氏  零下 51.5 度,於 1999 年 1 月 28 日,在北方的拉普蘭地區測出。 芬蘭首都赫爾辛基,在芬蘭國土的最南方臨波羅的海,年均溫攝氏  六度。  千年沉默之國  芬蘭驚艷 吳祥輝 的
原本默默無聞的北歐小國,群體如何建立「芬蘭識別」?  個體生命追求的「芬蘭價值典範」又是什麼? 除了 Nokia  和  Linux ,我們還能自這個非常遠異常寒的地方,從政治、教育、道德觀等等得到何種的衝擊和啟發?  芬蘭驚艷 吳祥輝 的
芬蘭的教育 芬蘭驚艷 吳祥輝 的
培養高品質的國民 芬蘭擅長於從自身的不足中開展新的機運。  人口如此之少,芬蘭人的教育目標是:  「培養高品質的國民」,不能以量取勝,  就要以高品質勝出。 芬蘭驚艷 吳祥輝 的
「不讓一人落後」是芬蘭基礎教育的  執行最高策略。 這個國家的學生,唸書時間比別人少, 卻能達到比別人更好、更均衡、更普及的高水準教育成果。  芬蘭教育體系和教師群的長期規劃能力 和執行力,讓人深深折服。 擁有全世界最好的老師、警察,  還有具高度公信力的政治人物。  芬蘭人以高道德標準,共同追求當代及 超越時空的公平。 不讓一人落後 芬蘭驚艷 吳祥輝 的
語言教育是芬蘭教育的策略核心 芬蘭的孩子在義務教育完成後,  人人至少都會三語;芬蘭語、  瑞典語和英語。 這個語言教育制度,意義重大,影響深遠,  是結束芬蘭這種小語種國家宿命的開始。  芬蘭的英語人口超過人口的百分之 50 ,  這一點台灣是望塵莫及。 芬蘭驚艷 吳祥輝 的
芬蘭的教科書,從封面到內頁的每一頁,頁頁都是精品;  文字和表格工工整整,配上生動彩色的精緻插圖,賞心悅目。  這就是教育,每一本教科書都可以成為設計、美術和美學品味的初級教本。結結實實,好好做好每一件事的「芬蘭識別」,  無所不在。 高度元素整合的芬蘭教科書 芬蘭驚艷 吳祥輝 的
芬蘭的典範 芬蘭驚艷 吳祥輝 的
小國芬蘭的總統,在三十五國世界領袖面前,宣讀「 1975 年赫爾辛基會議」的十大決議,  從此芬蘭獲得前所未有的國家安全,  終於走出戰爭之陰影,邁向富裕的國度。  曾經孤立站在世界危危之顛的芬蘭,知道「外交」  才是國命之首要。 芬蘭驚艷 吳祥輝 的
Nokia ,讓全世界看到芬蘭  Nokia 聞名全球,台灣的電視天天都看到許多次。 Nokia 之為 Nokia 不是因為她最會賺錢。 對芬蘭人而言, Nokia 對芬蘭的無比貢獻, 是因為 Nokia 讓全世界的人看到芬蘭, Nokia 還繳了龐大的稅金。 這就是「台灣企業價值典範」和「芬蘭企業價值典範」的不同。  芬蘭驚艷 吳祥輝 的
高所得卻低享受  芬蘭人國民平均所得三萬多美金,是平均一萬三千多的台灣人的兩倍,但稅率卻佔去百分之 45 ,而且平均物價是台灣的兩倍。 芬蘭人並不窮,他們只是不富裕,卻能自給自足。但在高度福利政策下,芬蘭人不須要有錢,就能維持基本的生活。 芬蘭驚艷 吳祥輝 的
高所得的芬蘭人並沒有高享受,   根據芬蘭的民意調查芬蘭人認為最讓他們快樂的是: (一)甜蜜的家 (二)美好的陽光 (三)互信的關係 (四)信任別人 (五)自由自在 (六)一個剛清掃過潔淨的家  最美麗的「芬蘭識別」  芬蘭驚 艷 吳祥輝 的
芬蘭的長項不在雄厚的財力和產業活力,  芬蘭勝在人的品質;「芬蘭價值」即將成為  新世紀人類的共同追求。 芬蘭的長項不在雄厚的財力和產業活力,  芬蘭勝在人的品質; 這也標示著,   「芬蘭價值」即將成為新世紀 人類的共同追求。 芬蘭驚艷 吳祥輝 的
導讀日期: 2006/12/29 Insight  財經企管網路讀書會 每週五為您線上導讀 最新的暢銷好書 http://forum.insight.net.tw/main/modules/tadbook2/ 新學友書局  / soidea.com  推薦好書 王健壯 吳念真  詹偉雄 蔣友柏  鄭重推薦 -   全球成長競爭力第一名的故事   全書彩色,芬蘭攝影名家  Pekka Luukkola  精心傑作等  63 張  攝影作品,呈現了芬蘭的壯麗多姿風土人情,值得細細品賞。  芬蘭驚艷 吳祥輝 的

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

芬蘭驚艷