European leader in Aparthotels launch first British property in Liverpool.

1. Apartho
otels Addagio
Press Release
R e
Adag lau
gio unches in th UK
s he
- European lea
ader in ap
parthotels launch fir British property in Liverpo –
rst ool
- Aparthotels Adagio is part of a joint ven
A s nture betw
ween the Pierre & V
P Vacances Centre Parcs
C
Grou and Ac
up ccor -
Apaarthotels AAdagio ha today announce the arrival of the
as ed a
Eurropean ma arket-leadin apartho brand in the UK Apartho
ng otel K. otels
Adaagio, part o a joint v
of venture beetween Pieerre & Vac
cances Cen nter
Parrcs Group and Acc cor, will op
pen its fir British aparthotel in
rst
Live
erpool this week. Following the launch of the brand this year, the
e f
UK is set to become o one of the key grow territorie in Euro
wth es ope,
bessides Franc and Germany.
ce
An upper-midscale bran Apartho
nd, otels Adag offer comfortable and
gio
spaacious apartments in urban locations, wit fully equ
th uipped kitchen
and hotels services (24/7 re
d eception, free internet acce ess,
houusekeeping etc.) for extended stays ba sed on att
g, r d tractive tie
ered
pric
cing from fo
ourth night onwards.
t
Ressponding t the grow
to wing dema and for ex
xtended st tays, Pierre &
Vaccances Ce enter Parc established a jo
cs* oint-venture partnersship
with Accor, th world’s leading ho operato to create and launch
h he otel or,
the Aparthote Adagio brand in 2007. The are no more than
els ere ow
10,0 apartm
000 ments in 90 propertie across six Europe countr
es ean ries,
with the first UAE and Latin Ame
h erican prop
perties laun
nching in Abu
A
Dha and Br
abi, razil in the Autumn.
The 126-apar
e rtment Adaagio Liverp
pool City C
Centre open this week in the ic
ns conic Lewis’s buildin in
ng
Liveerpool city centre. Th aparthotel offers s
he studios and one-bedr
d room aparttments, wit the majo
th ority
of it business expected to come from dome
ts s d f estic and in
nternationa stays bet
al tween 4 an 90 night
nd ts.
Com mmenting on the UK launch, Vangelis P orikis, Apa
K V arthotels Adagio Dire
A ector Centr & North
ral hern
Eurrope, said: “We are delighted to announ the lau
nce unch of Ad dagio in the UK, a market that will
e m t
play a key rol in the growth and developm
y le ment of the network in the comiing years. The Liverp
n pool
opeening is paarticularly e
exciting as we open in the icon grade II listed Lew Buildin in the heart
nic wis ng
of the city. Liv
t verpool is an internaationally re
enowned city of business and leisure, with investm
c ment
and opportun
d nities flooding into th city sinc its transformation as 2008 Capital of Culture. The
he ce n f
conntinued development in the re
t egion provvides an interesting demand for both corporate and
c
leisure clients from the U and aro
s UK ound the wworld.”
Adaagio Liverp
pool City C
Centre repr
resents a key part of the £26 million dev
o velopment of the for
t rmer
Lewwis’s depa
artment stoore, which is one phhase in a wider £160 million scheme called Cen ntral
Villa being developed by Merep
age d park.
Press Cont
tact:
Mason Williams
M
sarah.wils on@mason n-williams.co
om
Dir. 0203 178
D 86209 / Tel. 0845 0941 007

2. Thoomas Duba aere, Manaaging Direc Accor UK & Irela
ctor and, added “We are pleased to welcome our
d: o e
exte
ended stay brand Ad
y dagio, in th UK. Ada
he agio is the third Acco brand to launch in Britain in the
e or o n n
last two years following closely fro MGalle and Pu
t s, g om ery ullman and marks ano other step in Accor U
UK’s
grow plan. Liverpool is an idea location for the un
wth al nique proposition tha Adagio offers and we
at d
look forward t seeing th success of this ap
k to he s parthotel co
oncept in the UK.”
t
Vanngelis Porikis added: “The Eurropean apaarthotel maarket is an exciting o
n one. Apart
thotels Ada
agio
aim to grow the netwo to 150 properties by 2016 and becom the Eu
ms ork s me uropean ref
ference an a
nd
glob leader in aparthotels: an ambitious and excit
bal ting growth plan of which the UK plays an
h s
ess
sential part After the opening of Liverpo the bra
t. e ool, and plans to open B Birmingham in 2014 and
m
has major pro
s ojects in th pipeline in Londo Edinbu
he e on, urgh, Manc chester, Gllasgow for both, Ada
r agio
and Adagio ac
d ccess.”
Apa
arthotels A
Adagio cate for bot busines and leis
ers th ss sure guests deliverin price, prime locat
s, ng p tion,
qua
ality and aautonomy. The Aparthotels Adagio co
. oncept en
nables gue ests a feel free guuest
exp
perience: in the heart of the city at their o
n t y, own pace.
Eac apartme is fully equipped for guest featuring a living room/bed room area kitchen and
ch ent y d ts a,
bathhroom, an offering dishwash
nd g her, hairdr
ryer, heate towel rack, telev
ed vision with internatio
h onal
chaannels, priv
vate safe, iron and ironing bo
oard, vacuu cleane air cond
um er, ditioning, telephone and
t
Inte
ernet accesss.
arthotels A
Apa Germany, UK, Belgium Austria, Switzerlan and Italy.
Adagio are located in France, G U m, nd
-ENDS-
Abo Apart
out thotels Ad dagio:
The Aparthotel Adagio, N in Europe, offer co
e ls N°1 omfortable and spaciou apartmen in urban locations, with
a us nts n
fully equipped kitchen and hotels ser
y d rvices for ex xtended sta based on attractive tiered pric
ays o e cing from fo
ourth
nigh onwards. Created in partnershi with Acco and Pier & Vacan
ht n ip or rre nces Center Parcs Gro
r oups, the brand
provvides 2 prodduct ranges
s:
- Addagio, the upper midsccale aparthootels in the h
heart of Eur
rope’s leading cities;
- Addagio acces economic range, ap
ss, parthotels loocated on cities’ doorst
tep.
The network has 90 apar
e rthotels and 10,000 ap
d partments in Europe, targeting 15 aparthot
n t 50 tels and 19,000
apaartments in t world by 2016.
the y
Furtther informaation concerning the Aparthotels A Adagio is av
vailable on www.adagio
w o-city.com
Abo Pierre & Vacan
out e nces Cent Parcs
ter s*:
Created in 196 the Pierr & Vacanc
67, re ces-Center Parcs Grou is the European lead in local tourism. It h
up der has
built its growth on an original busines model of synergies between its two busine
t ss b esses: propeerty
development a tourism. Today, wit its five co
and . th omplementa tourism brands – P ierre & Vac
ary cances and its
two Premium a Villages Clubs labe Maeva, Center Par
and s els, rcs, Sunpar
rks, Apartho
otels Adagio – the Gro
o oup
ope
erates a tour rism networ of more than 50,000 apartment and home located in almost 300 sites in
rk 0 ts es,
Euroope. In 2011/2012, the Group wel
e lcomed 7.5 million European clien and gene
nts erated turno
over of
€1.4
419bn.
Abo Accor
out r
Acc the world's leading hotel operator and ma
cor, g arket leade in Europe is present in 92 coun
er e, t ntries with m
more
than 3,500 hot
n tels and 4500,000 room Accor's b
ms. broad portfo of hotel brands - S
olio Sofitel, Pullman, MGallery,
Grand Mercure Novotel, Suite Nov
e, votel, Mercu ure, Aparthhotels Adag ibis, ibiis Styles, ib budget and
gio, bis
hote
elF1 - provi ensive offer from luxur to budge With more than 160
ide an exte r ry et. 0,000 employees in A Accor
bran hotels worldwide, th Group of
nd he ffers its clien and par
nts rtners 45 ye
ears of know
w-how and expertise.
e
www w.accor.com | www.accorhotels.co
m om
Press Cont
tact:
Mason Williams
M
sarah.wils on@mason n-williams.co
om
Dir. 0203 178
D 86209 / Tel. 0845 0941 007

3. Abo Adagi Liverpo City Centre:
out io ool C
Adddress: 1 Fairclo
ough Street
Liverpoool
L1 1FS
Conntact Tel : 015 703 7400
51 0
Dettails: Fax : 015 7003 7410
51
Email : H
H7332@ada agio-city.co m
Weebsite: www.ada agio-city.com
Serrvices: Fully-equuipped kitchhen
Modern Wall-folding bed conce in the st
g ept tudios
Double ssofa bed in the 1-bedro oom apartm ment
Living-ro
oom in the 1-bedroom a
1 apartment
Bathroom m.
Modular table and equipped de
e esk
Plenty of storage sp
f pace
Flat scre televisio
een on
oom, bathroom
Living-ro
Numerou storage spaces
us s
Desk wit private ph
th hone line
Flat-scre TV, free WIFI inter
een e rnet access in the apartments and public area
d as
Air-conditioning/air--cooling sys
stem
Modular equipment: bedroom/lliving room/ /office (quee
en-size bed sofa)
d,
Different apartment types: stud one-bed
t dio, droom apartments and two-bedroo apartme
d om ents
Apaartments: Studio A
: Apartment: All rooms va in size, the studios are normallly 25sm
A ary t
1-bedroo Apartme All room vary in fr
om ent: ms rom 40sm.
Pric
cing: Tiered pricing – the more you s stay, the les you pay.
ss
Long-sta rates fro £57.00 p night on stays of 90 nights fo a studio apartment
ay: om per n 0+ or a
Short-sta 1-3 nigh studio ap
ay: hts partment start @ £70.0 one bed
00, droom from £90.00
Press Cont
tact:
Mason Williams
M
sarah.wils on@mason n-williams.co
om
Dir. 0203 178
D 86209 / Tel. 0845 0941 007