Describes Fitness Experience concept with visual pictures for MBA class project / thesis.

1. Bringing the Outdoors In
“Don’t Compete with Rivals –
Make Them Irrelevant…
Creating uncontested market space ripe for growth . Such
strategic moves - termed “value innovation” - create powerful
leaps in value for both the firm and its buyers, rendering rivals
obsolete and unleashing new demand.”
-- Blue Ocean Strategy

2. Unique Fitness Center
Experience
• Services offered:
– Convenient Oak Creek/Franklin location
– Themed environments with unique settings
– Interactive equipment
• Climbing ropes
• Rock climbing walls
• Obstacle course on astroturf
• Exergaming
– Personal trainers
– Local event coordination
• 5K’s
• Marathons
• Adventure races
• Kayaking
• Hiking
– Kids play room

3. The Fitness Experience
Tired of the same thing?
How about an obstacle
course, rock climbing or a
challenging rope climb?

4. The Fitness Experience
Do you want to feel like
you’re running on the beach?
…Or hiking in the woods?

5. The Fitness Experience
Too cold or
hot to
workout
outside?
Indoor
Astroturf
training
cross center

6. The Fitness Experience
Tired of the “typical gym
environment”? Work out in
a relaxing atmosphere.

7. The Fitness Experience
No excuses accepted! Bring
your kids to the play center
while you work out.