Team Maverick(IIM Kashipur) presentation at B-ception B plan competition at DMS,IIT Delhi

2. B-plan Market Analysis Competition
Marketing
Strategy
Financial
Analysis
Implementation
Travelmingle.com will provide its user an opportunity to find a circle with whom he can travel
Focus on the segment which are employed and love to travel but unable to find a person with same interest
Target Market is youth in the age group of 22-30 and working in IT hub cities
People with similar mindset can know each other in advance before the actual travel
The person who is fond of travel can find individuals with similar need and travel with them
Travelmingle.com will plan each phase of the 1-2 day travel including Boarding, lodging, food arrangement etc
Focus on tier1 cities including Bangalore, Mumbai, Chennai, Delhi so that the customers can enjoy their weekends
Tie up with redbus,3 star hotel and affordable hotel for providing seamless experience with our service
Providing two types of plan for travel for customers one is Premium plan which focuses on comfort and luxury and other
plan is economical plan which focuses on affordability and basic needs of customer
Include total 16 places near Chennai, Bangalore, Delhi and Mumbai which include Pondicherry, Kodaikanal, Lonavala,
Khandala etc
Work during
weekdays
Weekend
Travel
Mingle
TravelMingle.com
Who can satisfy their need
Unable to find the someone in their group with whom they
can travel
Need for travel during weekends by Young Professionals who
are fond of travelling and exploring new places
Why TravelMingle.com??

3. Second Fastest Growing Metropolitan city
in India
Population of Bangalore has been
estimated to be rising to 10.7 million by
2021
Decadal growth of Bangalore is around 30
percent in which growing number of youth
population is important factor
62% of the Bangalore’s population
comprising migrants from other parts of
India
12 percent increase in new job creation
with biggest contribution from IT Sector
Economic growth rate of Bangalore is
10.3%
Third largest city for high net worth
Individuals
Include Exotic places nearby which include
KodaiKanal, Mysore, Yercaud etc
SECONDARY RESEARCH FOR
BANGALORE AS REFERENCE
We did a survey with a sample size of 57
targeting age group of 22-30
There were 6 questions in the survey to find
out the preference of the target customers
Results indicate that these target customers
love to travel and explore the places
Results of the research indicate that they love
to interact with new people
58% wish to travel places near Bangalore with
a new group on weekends
Most of them feel that travelling alone put
burden on their pocket
Most of them find difficult to find the group
of their interest
Analysis of survey indicate that there is huge
potential in this area of business
Delivering the required value to the customer
can help in sustaining the business
Primary Research conducted on Youth in age group of 22-30 in Bangalore
Results
B-plan Market Analysis Competition
Marketing
Strategy
Financial
Analysis
Implementation

4. B-plan Market Analysis Competition
Marketing
Strategy
Financial
Analysis
Implementation
Competition from domestic players Competition from International Players
Established players like makemytrip.com
can also enter in this niche segment
Website like youreka.com may explore
potential of this market and come up with
new destinations
Website like meetup.com can also include
favorite destinations and plan the journey for
its users
Travel blogs can also give a stiff
competition
Competition from travel agents they may
include unexplored destinations and plan all
aspects for clients
Well established travel website like
worldexpedition.com can explore these untapped
location and extend their offering
*There is not much competition in this segment but there is threat of new entrant because of the low
cost to barrier and high growth rate of tourism industry in India

5. Facebook Advertising for
Targeting Core Target Group Creating User
Friendly Website
Tie-up with
Redbus.com,Tier-3
hotel and
affordable hotels
Including offer
details clearly for
both premium and
price sensitive
customer
Use Promotional
Video to create a
buzz about the
offering
Distribution of
pamphlets at
regular interval
Weekly
advertisement
in Newspaper
Email Marketing
Marketing
Strategies
Regular update on
facebook page about
the tours arranged
Post Interesting facts
about the places in the
offerin
Make a blog so that
customers can share their
experience
Use Search Engine
Optimization techniques to
rank the website
Can have a partnership
with coupondunia.in to
increase sales
Defining Mission and Vision Statement keeping in mind our target customer
Incentives for customers who refer friends and family through positive word of
mouth
Mobile based marketing
Use of Free online Distribution of companies like PRweb
Other Marketing Strategies
B-plan Market Analysis Competition
Marketing
Strategy
Financial
Analysis
Implementation

6. *Data is for Bangalore to Pondicherry and estimated using Redbus ,Makemytrip etc
B-plan Market Analysis Competition
Marketing
Strategy
Financial
Analysis
Implementation

7. Target Customer in the age
group of 22-30 and focus only
on 4 cities i.e. Bangalore, Delhi.
Mumbai, Chennai
Include Retired professionals as well in
the target group and extend the range
of offerings
Include pilgrimage sites as well in the
offering
Extend the
geography to include
tier 2 cities as well
which include Pune ,
Bhopal,Chandigarh
etc
Adopt the franchise
model and set-up
offices in various
parts of the country
2014
2015
2016
2017
2018
B-plan Market Analysis Competition
Marketing
Strategy
Financial
Analysis
Implementation