Apple’s staggering Q3 reports might allow them to buy Dell twice and still have a boatload of cash in reserve, but they’ve got a real ecosystem and strategy problem.

1. July 23, 2011
batteryfast.co.uk
Why Apple may be vulnerable and alone in
mobile
Why Apple may be Even though Google+ is an app on Android, native
vulnerable and alone in mobile integration across the platform is not rocket science.
Apple’s staggering Q3 reports might allow them to Microsoft’s Windows Phone 7 platform has native
buy Dell twice and still have a boatload of cash in integration with Twitter (in Mango), LinkedIn (in
reserve, but they’ve got a real ecosystem and stra- Mango) and Facebook. The phone allows a user to
tegy problem. upload images to Facebook in a click and Twitter
in two. The Mango update has Facebook Places in-
The Q3 profits were driven tegration, allowing users to check in where they
by iPhone and iPad sales; are. Then there is Bing Maps, Microsoft’s mapping
needless to say, the post-PC service. In Mango, Bing will introduce a Yelp-like
advocates got statistics to feature allowing you to find events and places to
back their assertions. Mo- visit near your location. These are native features
bile computing is Apple’s tied to Bing. When you addNokia’s Navteq to the
strength. Powerful Mac- equation, Microsoft is now a strong player in loca-
book Pros, lightweight tion and navigation on the phone.
Macbook Airs, iPhones and iPads are industry-de-
fining products –but let’s focus on iOS devices in
particular.
Apple, on the other
The growth of mobile phones has paralleled the rise hand, doesn’t have its
in social computing. Updating Facebook and Twitter own social network or
streams with text messages or pictures has made location service. One
using smartphones a part of this real-time sharing could argue iCloud of-
experience. Some of the most talked about mobile fers photo sharing, but
applications are social. Services around photo sha- I think it is not similar to Facebook or Picasa. Twit-
ring, status updates and location have seen explosive ter should not be considered as Apple’s social layer
growth. This has largely to do with the phones we since it is not exclusive and Microsoft has similar
have. integration in WP7 Mango. When it comes to map-
ping, Apple is relying on their new rival – Google.
Google’s Android has quite a few of its own ex-
clusive features (Google Wallet, Google Maps and Apple does not have any advantage when it comes
Google+). Microsoft has a steady relationship with to social computing. This brings me to Apple’s
joliprint
Facebook and Twitter, two popular social networks. strong quarter driven by their mobile devices. The
Google decided to come up with its own social Google+ app on an iPhone and Android’s strong
network. Google+ brings Picasa (photo sharing) and integration with Google services will at some point
Latitude (location) – two widely used social features make a consumer think about Android or maybe
Printed with
– to the phone. These are Google’s own services. even Windows Phone 7. Both Microsoft and Google
http://www.batteryfast.co.uk/battery-technology/why-apple-may-be-vulnerable-and-alone-in-mobile/
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2. July 23, 2011
batteryfast.co.uk
Why Apple may be vulnerable and alone in mobile
have robust services around cloud computing, too; 10 Secrets To A Healthy Laptop Or Computer | Bat-
this negates any possible advantage Apple has with tery Technology
iWork.
How many devices can a tablet, smartphone re-
Robert Scoble keeps bashing Windows Phone 7 for place?
the lack of apps. He’s not talking about proprietary
Apple apps, but those built by third-party develo- Care Tips About Lithium-ion battery You Should
pers. These developers can change loyalty whenever Know
they want to. (Foursquare’s notification tray update
was an Android first.) Apple’s advantage of third- 10 Secrets To A Healthy Laptop Or Computer | Bat-
party apps is a weak thread for Apple to rely on tery Technology
since they do not have any social ecosystem of their
own. What makes this worse is Apple’s strained To read more good posts, please follow us on Twit-
relationship with Google. Depending on an enemy ter: http://twitter.com/batteryfastuk
makes you vulnerable. If Apple’s mobile sales start Thank you!
dwindling and Jobs retires, that stock price won’t
be as awesome.
Other Business News:
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Printed with
http://www.batteryfast.co.uk/battery-technology/why-apple-may-be-vulnerable-and-alone-in-mobile/
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