Jabong.com is an Indian fashion and lifestyle e-commerce portal, selling apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products

1. THE HISTORY OF
JABONG

2. INTRODUCTION
 The site started operations in January 2012. It
was co-founded by Arun Chandra
Mohan, Praveen Sinha, and Lakshmi Potluri
after which Manu Jain, and Mukul Bafana joined
the organization. The managing officers are Arun
Chandra Mohan and Praveen Sinha. In March
2013, Jabong was shipping 6000-7000 orders a
day.

3. Marketing Campaigns
 The company launched its first TV campaign in
March 2012.
 Jabong.com launched the India Online
Fashion Week in 2014.

4.  Jabong also has an international store called
Jabongworld.com, which sells Indian ethnic
wear and western wear such as sarees,
lehengas, salwar suits and dress materials,
dresses and tunics priced in foreign
currencies.