1. Art: Social Networks
Art Education: Word-of-Mouth Marketing
Architecture: The Value of Digital Marketing
Architecture Education: Marketing and Sales
Art: Change Management
Art Education: Interacting with consumers, forms of financing and measure of
performance
Architecture: Strategic Organisation
Architecture Education: Branding and Pricing
Google Ngram
McKinsey & Company
First coined the term
Delivering Profitable Value: A Revolutionary Framework to Accelerate Growth,
Generate Wealth, And Rediscover The Heart of Business