1. Art: News
Art Education: Artist
Architecture: Process
Architecture Education: Exhibits
Art: Gallery
Art Education: With or Without You from the Reception on Wedding Day
Architecture: Media
Architecture Education: With or Without You
Customers from passive audiences to active participants
Innovation from scientific development to creative collaboration
Brands from abstract logos to inspiring purposes
Products from average packages to enabling applications
Price from value-based pricing to a participation premium
Promotion from interruptive advertising to engaging storytelling

2. Place from distribution channels to networked partnerships
Relationships from loyalty to brands to loyalty to each other