This document discusses a special opportunity to celebrate the anniversary of São Paulo in 2018 through vehicle advertising in the five regions of the city near major entertainment venues. It presents the results of a geolocation study showing there are over 3.6 million economically active people and 100 cinemas, theaters, and parks in the target area that could be reached. The purpose is to capitalize on celebrating São Paulo's anniversary through advertising.

1. O P O R T U N I D A D E E S P E C I A L
Aniversário
de
São Paulo
2 0 1 8

2. P A R A C E L E B R A R O A N I V E R S Á R I O
D E S Ã O P A U L O A O T I M A
D E S E N V O LV E U U M A
O P O R T U N I D A D E E S P E C I A L P A R A
V E I C U L A Ç Ã O N A S C I N C O R E G I Õ E S
D A C I D A D E , P R Ó X I M A
A O S P R I N C I P A I S P O L O S D E
E N T R E T E N I M E N T O .

3. Estudo de
geolocalização

4. F A C E S E S TÁT I C A S
3 . 6 9 3 . 6 5 8
P E S S O A S E C O N O M I C A M E N T E
AT I V A S N A R E G I Ã O - P E A D I A
1 0 0
C I N E M A S , T E AT R O S
E P A R Q U E S

5. A N I V E R S Á R I O D E S Ã O P A U L O
2 0 1 8