My submission for the Communications Assignment for the Social Marketing module of University of Stirling's MBA in Social Marketing & Behaviour Change. All rights reserved - thanks to the internet for all the images used throughout. Apologies for anyone not credited properly. To help understand the purpose of this assignment, here is the task as set out: SMTP04 2012/3 Social Marketing Module: Communication Assignment Prepare and record a presentation which describes and discusses the occurrence of an undesired behaviour, suggests how behaviours may be modified and provides supporting rationale for the recommendations. The presentation should be aimed at defined audience (s) and content adapted accordingly but based on recognised conceptual principles. A maximum 500 word background briefing should be provided to explain your underlying rationale and aims and how this fits with your chosen communication medium and/or methods. The module offers the opportunity to explore and develop a wide range of communication skills and techniques. Any and all presentation modes can be effective if matched appropriately to the nature of the content, so do consider simple as well as technically more complex platforms and formats. Assessment will be equally weighted against the following criteria –  credibility of content; 
  creativity of presentation; 
  capacity to engage with target audience. 
 Time and Word Limit: 5 minutes + 500 word background information 


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Dads

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Grannies

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Sisters

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Aunties

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Pals

7. Mums of Scotland
need
your
help!
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8. Babies need
your help too.
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9. Babies need
your help too.
(aw, and who could resist a wee baby)
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10. The thing is
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11. Breastfeeding
gives babies
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12. the best
start
in life
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13. And in Scotland,
we can be
a bit funny
about…
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14. Boobs
Knockers
Jugs
Bazongas
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15. Yes, that’s right…
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16. Breasts
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17. So, why all
the fuss?
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18. Have less
chance of
developing
type 2
diabetes Less likely
to become
obese
Get fewer
chest and
ear
infectionsAre sick and
have the
runs less
often
Have less
chance of
developing
eczema
Are less
likely to get
constipated
Breastfed babies…
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http://www.nhs.uk/Conditions/pregnancy-and-baby/Pages/why-breastfeed.aspx

19. And it’s brilliant for
mums too…
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20. It helps them get
back in shape quicker
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21. It’s free!
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22. It’s the ultimate
food-on-the-go
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But what can
WE do to help?

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Please
not this!

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Even just
TALK
about breastfeeding.
But what can I do?
No 1

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But what can I do?
No 2
…with
respect
Listen…

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But what can I do?
No 3
Be there to support
in whatever way you can…

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Here are a few
ways you can
help support a
breastfeeding
mum

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AND IF
YOU
THINK
YOU’LL BE

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Contains:
Nutrients,
Protein,
Vitamin K,
Antibodies and
White blood cells
Even if a mum only breastfeeds her baby for one week,
these nutrients will help set the baby up for life

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So next time you see this…

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There’s no need to feel…

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Or…

43. Andy, another dad, tells us how he got on
when Melissa breastfed their daughter
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