2. <Content>
Ankit Harjai - ankit.bitshyd@gmail.com
1.Team
2.Product
3.Customers
4.More Product Details
5.Market Size
6.Competition
7.Current Status
8.Execution Plan
3. <Founder’s Team>
Ankit Harjai - ankit.bitshyd@gmail.com
• Information about the team and their background that is
relevant for making this product successful, how long the teams
have been working together, etc..
• Info around what other leadership team slots that you have to
hire in coming weeks/months.
• In general, what we want to know is whether the initial team
that has been put together is sufficient to get the product to
level of maturity and get some customer traction/revenues or
not.
4. <Product>
Ankit Harjai - ankit.bitshyd@gmail.com
• What does it do (via demo, screenshot, or some explanation)?
Get the suspense out of the room.
5. <Customer>
Ankit Harjai - ankit.bitshyd@gmail.com
• What is your target customer segment – who are the customers/
users of the product,
• How do you find them, how do you reach them,
• What it takes to convince them to buy or use your product.
Deeper insights around customer behavior and how this product
fits into their world.
6. <Product>
Ankit Harjai - ankit.bitshyd@gmail.com
• More details around the edges of the product
• Once customer starts using – why they would like/love the product
• How it differentiates compared to competition
• Before/after analysis
• Defensibility of the product
• Potential future roadmap of the product
• These slides further reflect on founders thought process around
their customers and their pain point.
7. <Market>
Ankit Harjai - ankit.bitshyd@gmail.com
• How big is the market from the customer segment analysis?
• What percentage of market one can get? How?
8. <Current Status>
Ankit Harjai - ankit.bitshyd@gmail.com
• Is your product in beta? Are there any trial customers?
• Are there any paying customers?
• What is the feedback from current customers – positives &
negatives?
• Are you making any revenues currently?
• How many repeat customers? What is your churn?
9. <Execution Plan>
Ankit Harjai - ankit.bitshyd@gmail.com
• How much money/time you need to answer some of the open
questions?
• How you plan to start spending money on marketing/product/
sales to build a real business?
