Analysis of market share of pizza

1. PIZZA MARKET Authors :- Group – 12 Pushpendra Singh Aman Gupta PranitUpadhyay Mathan Kumar AnindaBasu

4. MARKET SHARE (contd..) PRICE:- Group or corporate discounts offered. Festival discounts Pricing of combo offers Online discounts Weekday discounts Discount for loyal customers

5. MARKET SHARE (contd..) Promotions and Place 1. Discount coupons 2. Tie up with telecom operators 3. Availability in Malls and other prime locations 4. Availability of outlets in remote places where no competitor exists. 5. Incentives for organizing parties. 6. Lucky draws (if available)

6. MARKET SHARE (contd..) Distribution:- Distance from outlet covered under free home delivery Number of outlets operating in non metro cities. Techniques used to keep pizzas hot during home delivery. Number of vehicles used for delivery per outlet Criteria for giving out franchisee.

7. Bigger Margins We are using the market research approach to analyze bigger margins for Pizza Hut. 1. Price of raw materials available from source. 2. Structure of the supply chain 3. Preservatives used to prevent staling and to keep pizzas healthy 4. Type of oven used – electric / gas 5. Investment in infrastructure and ambience

8. Bigger Margins (contd..) Terms and conditions agreed upon with the franchisee. Salaries and incentives offered to the employees Whether the premises of the outlets are leased or rented. Tie up with soft drink manufacturers/ sauce manufacturers for bulk purchase.

9. Future scope and the way ahead The client has to establish an optimal supply chain. More emphasis to be laid to create brand building and awareness Making deals with the corporate. More incentives for loyal customers Increasing the diversity in the menu.

10. Future scope and the way ahead Creating a USP to attract customers from other joints like Pizza Hut Paying more attention to customer satisfaction and addressing feedback complaints Opening of outlets in unexplored markets

11. Thank You!