The penetration of internet increases every minute and future of marketing is undoubtedly, Digital. The success of an organization depends on how well the digital marketing team leverages the digital media to transform the business. Digital Marketing is the place where marketers meet their clients via internet to increase their sales and revenue with effective marketing strategies. There is always a high demand for marketing professionals for all kinds of businesses and surprisingly in India there is a great scope for digital marketing professionals.
In Trichy, Leading Digital Marketing Company, DigitzIndia & Best Software Company TechCmantix joined together and conducting a Digital Marketing Training Program @ affordable cost.
2. Contents
Course overview
Search Engine Optimization
Benefits of attending this course
Training Syllabus
Eligibility
Course Details
www.digitz.in www.techcmantix.com
3. Overview
Digital Marketing is the place where marketers meet
their clients via internet to increase their sales and
revenue with effective marketing strategies. There is
always a high demand for marketing professionals for all
kinds of businesses and surprisingly in India there is a
great scope for digital marketing professionals.
In Trichy, Leading Digital Marketing Company,
DigitzIndia & Best Software Company TechCmantix
joined together and conducting a Digital Marketing
Training Program @ affordable cost.
www.digitz.in www.techcmantix.com
4. Search Engine Optimization
What is SEO?
Search Engine Optimization
is a process of optimizing
your website to rank higher
in search engines like
Google, Bing and Yahoo.
Why SEO?
The dynamics of business has
changed much in the past few
years. Businesses are
dependent on search engines
like Google and other online
medium to bring more visitors
to their website which in turn
would help them increase
revenue. For a business to be
successful, SEO or digital
marketing has to be done
www.digitz.in www.techcmantix.com
5. Benefits of Course
• Gain a clear understanding of the value of Digital Marketing and
why it is a vital component of your overall marketing strategy
• Plan, create, execute and effectively manage Search, Social Media,
Mobile and Email Marketing campaigns
• Understand how Digital Marketing can help you grow your business,
locally and internationally
• Measure and analyze the visitor traffic to your website to
continuously develop and improve your Digital Marketing efforts
• Identify various online applications and resources that can help build
effective and profitable websites
• Drive new visitor traffic to your website while improving online
conversion rates
• Integrate your Digital Marketing plans into your overall marketing
strategy
www.digitz.in www.techcmantix.com
6. Who will get Benefited?
• IT Professionals
• Fresh Job Seekers
• Employees
• Business People
• Lecturers/Professors
• House Wives
• Part Time Earning People
www.digitz.in www.techcmantix.com
7. Training Syllabus
• Search Engine Basics
• Digital Marketing Overview
• HTML Basics
• Keyword Research
• On-Page Optimization Techniques
• Off-Page Optimization Techniques
• Search Engine Marketing/PPC
• Local Marketing
• Social Media Marketing
• E-Mail Marketing
• Google Tools like Webmasters, Adwords and Analytics
• Digital Marketing WorkShop
www.digitz.in www.techcmantix.com
8. Eligibility
• Any graduate/diploma/ITI course
• Basic computer skill
• Basic Internet knowledge
• Knowledge in functional English
www.digitz.in www.techcmantix.com
9. Certification
Course Evaluation Plan for 100 Credits
• Attendance - 10 Credits
• Class Room Participation - 10 Credits
• Tests & Assignments - 40 Credits
• Project Execution - 40 Credits
- If >80% of Credits - Certification with Distinction Grades
- If 60% - 80% of Credits - Certification with Passing Grades
- If <60% of Credits - Participation Certification
- The grading of the credits will be completely at the discretion
of the faculty
Certificates will be issued jointly by TechCmantix and Digitz
www.digitz.in www.techcmantix.com
10. Course & Fees Details
Course Commences on January 3 2015 and its duration
is 1 month [Every Weekends].
Program fees:
*Early Bird offer: Rs. 10,500/- &
Its closure date: December 25 2014
After Early Bird, Program Fee: Rs. 15,000/-
[*Limited Seats]
To Register: www.digitz.in/trichy/
www.digitz.in www.techcmantix.com
