Enroll in IIM Lucknow Executive Program in Data-Driven Product Management to learn solving complex problems and develop customer-centric prototypes using Design Thinking and UX frameworks.
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Executive Program in Data Driven Product Management by IIM Lucknow - WileyNXT
1. Data Driven Product
Management
IIM Lucknow - Wiley
Executive Program in
EXECUTIVE
EDUCATION
01
7-Months Intensive Course
ONLINE WEEKEND CLASSES
The Indian Institute of Management Lucknow is
7th in the prestigious IIM family of management
schools as per NIRF rankings, 2021.
The Association of MBAs (AMBA) has accorded
accreditation to the Institute's PGPM, IPMX,
and WMP programmes.
IIM Lucknow has also earned accreditation
from the Association to Advance Collegiate
Schools of Business International (AACSB).
Earned by only 5% of the world’s business
schools.
IIM Lucknow is among the 5 Indian schools
that feature in QS Global MBA rankings and
features in QS Business Masters ranking as
one of the 12 Indian schools.
The Indian Institute of Management Lucknow is
Ranked 79th as Best Management Colleges, FT
Ranking 2021 among the six business schools
from India. The institute scored high on Student
Employability, Career Progress and Research.
Best Management
Colleges
Ranking 2021
Cohort 7
9 Times Best Faculty Award Winner
LIVE Classes
by Dr. Rajiv Kumra
2. WHO
Is this program for?
The course is suitable for a variety of target audiences
involved in developing and managing products. These include:
1 Product Managers, Business and Product
Unit Leads, Product Heads, Product
Marketing Managers who are looking to
gain industry-proven and data-driven
expertise for accelerating career growth
2 Software development and tech
professionals who aspire to get into
product management roles
3 Entrepreneurs
EXECUTIVE
EDUCATION
02 04
EPDDPM
Cohort
7
50% aggregate marks in
graduation
1 year of experience
(Recommended)
Statement of purpose
Eligibility:
3. WHAT
Is the IIM Lucknow - Wiley Executive Program in Data
Driven Product Management?
Gain competency to build and manage the end-to-end product lifecycle
successfully, with machine learning and design thinking
Learn how top successful companies build and launch successful
products: What to do and what NOT to do
Apply analytics and machine learning techniques to drive meaningful
insights about customers and leverage market dynamics
Solve complex problems and develop customer-centric prototypes using
Design Thinking and UX frameworks
Build scalable and robust product and product marketing strategies,
based on proven frameworks used by top successful organizations such
as Apple, HP and others
Build and manage product development lifecycle using agile and
lean methodologies
Work confidently with Python and Tableau to analyse and visualize data,
use storytelling to derive and communicate meaningful insights
Leverage emerging tech trends such as Blockchain, AI, RPA for winning
products
EXECUTIVE
EDUCATION
03
EPDDPM
Cohort
7
4. Learn proven product management
and analytics concepts
Witness use cases and intensive case
studies from industry
Work on an end to end business case
to develop robust product strategy
from conception to scale-up
Work with various analytics techniques
and algorithms that can help maximize
market and customer understanding
as well as build sharp strategies based
on data-driven methods
Be the Voice of Your Customers
through User Research and Rapid
Prototyping
Identify and Win Your Market Segment
Create Value Propositions that Crush
Competitors
Build and Launch Great Products with
Agile and Lean Methodologies
Ensure Product Success and Customer
Delight
Define Roadmap from Start-Up to
Scale Up Using Data and Design
Learn from the Best Product Leaders
Learn the Apple and HP Way
During intensive experiential
learning you will
“At IIM Lucknow, our goal is to make
managers of today, future ready
leaders and we share this vision with
WileyNXT.
The data driven product
management program deals with a
whole gamut of product marketing
strategies driven by qualitative
research, design thinking and
analytical skills.
In the post-covid world, digital is
going to be a game changer, we need
to acquire skills right from how to
win a consumer to market
segmentation to consumer
positioning and this will be only
possible through data driven
strategy.”
Professor Rajeev Kumra,
Faculty, IIM Lucknow
EXECUTIVE
EDUCATION
04
EPDDPM
Cohort
7
Watch Video:
https://youtu.be/6dk8fHIx1Ic
5. *Modules are subject to change based on IIM Lucknow’s discretion,
students will be informed of the final curriculum during orientation.
*Live Video recordings may be selectively available as per IIM Lucknow's discretion.
Note: The LMS access does not imply access to all recordings for all live classes.
Program curriculum
EXECUTIVE
EDUCATION
05
EPDDPM
Cohort
7
Module 1:
Foundations to Successful
Management of Products
1
Module 2:
Understanding the Customer: Customer
Research and Design Thinking
2
3
Module 3:
Building Product Market Strategy
Module 4:
Defining User Experiences
and Prototyping
4
Module 6:
Launching a Winning Product
6
Module 8:
From StartUps to Scaling Up
8
5
Module 5:
Agile and Lean Product Development
7
Module 7:
Product Management for Digital
Products and Platforms
TOOLS YOU WILL LEARN*
Learn Python, Tableau and understand how to leverage Google Analytics and Jira
*Free version will be recommended for academic practice
*Relevant applications of the tools will be taught for the program
6. EXECUTIVE
EDUCATION
06
Program Directors, IIM Lucknow
Prof. Rajeev Kumra
Awarded 9 Times Best Faculty in a Row
Professor, Ex-Dean Marketing IIM Lucknow
Dr. Kumra has been awarded nine times as "Best Faculty" in the row.
International teaching experience, has taught in six universities
abroad as a guest faculty. He has publications in various refereed
category journals. His cases has published at Richard Ivey and listed
at Harvard Business School Press.
He has a blend of industry and academics experience. Knowledge and practical expertise extend
across the fields of business, marketing, sales, and distribution. His consulting and training
experience include public sector, private companies, and government department, some of his
client list includes Lafarge Cement, Abbott Limited, Groz Engineering tools, Shakti Pump,
Mahindra and Mahindra Finance Limited, and SPMCIL, to name a few.
Rajeev Kumra has published more than 30 Papers and Chapters in peer reviewed journals and
books, and his current areas of research include E-Commerce, Marketing and Religion, Marketing
Orientation, and Bottom of Pyramid.
EPDDPM
Cohort
7
Prof. Anita Goyal
Professor, Marketing, IIM Lucknow
Dr. Goyal is Professor in the area of Marketing Management at
Indian Institute of Management (IIM), Lucknow, India. She has guest
edited an issue of Journal ‘Vision’, an issue of ‘Journal of Indian
Business Review’ (JIBR) with Emerald; and a book on Services
Marketing with IGI Global, USA. She has taught courses at EDHEC
Lille, France and KUSOM, Kathmandu, Nepal. She has publications in
national and international journals and has presented her research work in various national and
international conferences. Her teaching and research interest areas include Principles of
Marketing, Services Marketing, Product and Brand Management, Consumer Behaviour, and
Strategic Marketing.
7. David Fradin
President | Spice Catalyst Distinguished Professor of Practice
Advisor Product Management Programs, WileyNXT Faculty,
IIML-Wiley Data Driven Product Management Program
Bala Girisaballa
Leading Expert in Entrepreneurship and Innovation,
techno-business leader, Ex-President – Techstars India, Advisor
Product Management Programs, WileyNXT Faculty, IIML-Wiley
Data Driven Product Management Program
EXECUTIVE
EDUCATION
07
Program Architects, WileyNXT
WileyNXT Masterclass Faculty
Mohan Krishnaraj
VP and Global Head,
User Experience,
Harman
David Wittenberg
Professor, Innovation
and Design Thinking
Praveen Sathyadev
Head, Marketing Services
Operations AI/ Machine
Learning at Autodesk
Sreekanth Moni
Personal Coach
Design Thinking Expert
Anshu Pandey
Co-founder & Head of
Technology, Blue Data
Consulting Trainer,
Speaker and Consultant
Ajay Kelkar
Co-Founder, Hansa
Cequity, Ex-CMO,
HDFC Bank
Atul Tripathi
Ex Big Data and Artificial
Intelligence consultant at
National Security Council
Secretariat (part of Prime
Ministers office)
EPDDPM
Cohort
7
9. EXECUTIVE
EDUCATION
Key
Information
Program
Commencement Date
Duration
12 February, 2022
7 Months
Class timings
10:00 AM to 12:00 Noon on Saturdays and Sundays
Class timings may vary on availability of
IIM Lucknow professors and experts.
Immersion*
3 Days Immersion (Online, due to Covid 19 Advisory)
*Extra logistics/accommodation fee to be borne by
the candidate on actuals as per IIM Lucknow,
in case campus immersions are conducted.
Masterclasses
Multiple Masterclasses by Top Business and
Product Leaders Providing Exposure to Successful
Product Management Strategies
Pre-Course Work
Complimentary Python and Design thinking
course as pre-course preparation, mandatory for
completion of certification
Program Fee
INR 1.89 Lakhs + Taxes
INR 10,000 + Taxes for IIM-L Executive Alumni
Status (Optional)
Immersion fee chargeable on actuals
EMI plans available | Early bird discount of 5%
Eligibility
50% aggregate marks in graduation
1 year of experience (Recommended)
Selection
(as per eligibility criteria)
Statement of purpose & standard
documentation
09
EPDDPM
Cohort
7
Final topics, evaluation, class timings, program fee are to be finalized by IIM Lucknow.
Connect with your program advisor for latest available information.
*class timings may vary for public holidays and availability of faculty
10. EXECUTIVE
EDUCATION
10
EPDDPM
Cohort
7
First of all, I should thank Professor Ashish and Professor Garima, it was really
helpful in whatever you have taught us and I am sure all the learning we are going
to implement in our daily work that is going to be really helpful. All the new concepts
that we have learned, It was helpful for all of us. And I think, apart from that, it's the
network that we have found that we have found, not just the students but the faculty
as well. I'm sure that is going to be helpful in the long term. Thank you so much.
#NXTizenSpeak
Learner Testimonials
Sonia Lal
Sr. Product Manager – PharmEasy
IIM Lucknow - Wiley Data Driven Product Management
Cohort 2
Thank you, professors. Thank you, Wiley for this particular course of Data Driven
Product Management. It was really hectic on weekdays, but on weekends we were
able to, extract out time and at the same time it was a value time that we were
able to spend in this course. And it’s from the professional perspective that I am in
the middle of the product launch. So this is something which really helped me a lot
in terms of learning and in terms of understanding how exactly the things should
go, and not only the good curriculum, but also the way in depth learning that I got
from this programme and the discussion that we had with the colleagues which are
in this batch that helped us a lot. And last but not the least, the kind of circle that
we got here will definitely help us a lot and Thank you for this.
Pranav Sharma
Chief Marketing Office, Xlpatt IT Consultants
IIM Lucknow - Wiley Data Driven Product Management
Cohort 2
Play Video
Play Video
I want to express my gratitude and thanks towards all of the professors who have
taken us through this really long journey of the Data Driven Product Management
programme. Special thanks to the Professor Garima and Professor Ashish. I
remember in one of the introductory sessions, Professor Ashish mentioned that IIM
Lucknow is known for its rigour. I had not realised the gravity of it until we have
actually made it through the course. This is definitely a very rigorous course and I
feel the professors have done justice. You guys have been excellent teachers and
just hoping that I was worthy enough students so, thanks for sparing all of your
weekends and teaching the difficult concepts of product management and helping
me with the tools, techniques and frameworks. Thank you.
Ravi Jain
Sr. Product Owner, Nike India
IIM Lucknow - Wiley Data Driven Product Management
Cohort 2
Play Video
11. EXECUTIVE
EDUCATION
Get #YourNXTAdvantage with
Claim Your IIM Kozhikode Executive Alumni Status
Joint Certification with Wiley and IIM Kozhikode
EXECUTIVE
EDUCATION
15
SAMPLE
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Get #YourNXTAdvantage with
Claim Your IIM Lucknow Executive Alumni Status
Joint Certification with Wiley and IIM Lucknow
EXECUTIVE
EDUCATION
11
____________
____________ ____________
*The certificate shown above is for illustration purposes only and may not be an exact prototype
of the actual certificate. IIM Lucknow reserves the right to change the certificate and
specifications at any time without notice.
*Program fee is exclusive of Alumni Fee.
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12. EXECUTIVE
EDUCATION
12
WileyNXT Digital Certificate
As we plan to help the workforces of the world adapt to
digital transformation, we believe your certificate should
also be digital. This Digital Certificate is a unique and
shareable digital identity assigned to you, that authenticates
your skills achieved during the WileyNXT programs.
UNIQUE
CERTIFICATE NUMBER
EASY SOCIAL SHARING ON
PROFESSIONAL NETWORKS
VERIFIED
SKILLS
GLOBALLY
RECOGNIZED
DATA DRIVEN PRODUCT
MANAGEMENT
DIGITAL CERTIFICATE
EXECUTIVE ALUMNI
13. EXECUTIVE
EDUCATION
13
#LearnToWin
JOB Assistance
While WileyNXT Programs ensure to whet the winning edge in you, our #LearnToWin JOB
Assistance helps you get closer to the right opportunity. This is a unique job assistance plan
where you get to highlight your WileyNXT and Top Tier Institution Joint Certifications to your
prospective employers. And that’s not all, this job assistance plan comes with a plethora of
benefits.
#LearnToWin JOB Assistance does not guarantee any jobs/interviews. The above services are made available on iimjobs.com and hirist.com. These are
industry targeted select job seeker portals to help you reach the relevant employers.
This assistance plan is a complementary offering to learners of select courses/program, by WileyNXT. Partner institute is not liable for this offer.
This plan helps candidates highlight their resumes and profile to prospective employer, that improve job search experience and profile visibility on the
recruiter side.
iimjobs.com is not related to any IIM B-Schools. Both are separate and independent entities.
The #LearnToWin JOB Assistance plan is valid for 12 months as the period for an applicant to apply for Jobs from the date of plan activation.
A 10-day time period would be given to every learner (of select programs only) for registration before the services are activated.
Job Insights: Access to “Insights” helps you compare your application against all other applications received for a specific job
Recruiter Action Status: The ability to view the status of job applications whenever a recruiter takes any action
Follow-up: Candidates get access to one follow-up per week to a job they have applied to. If not used will be carried forward
onto the next week
Chat feature: Initiate chat with the recruiter who has shortlisted your application
Improved Visibility: Start icon to improve the visibility of the account
Pro-membership on iimjobs.com
Candidates' profile pushed among the list of applicants for jobs applied that align with acquired certification
Profile highlighted with institute's/certifying body's name at the recruiter interface
A particular set of keywords provided on iimjobs for the candidates to have highly relevant job feeds.
Improve Candidates’ Relative Rank by 30-40%. The highest-ranked candidate appears at the top to the recruiters.
Spotlight on iimjobs.com and hirist.com
Job Insights: Access to “Insights” helps you compare your application against all other applications received for a particular job
Recruiter Action Status: The ability to view the status of job applications whenever a recruiter takes any action
Follow-up: Candidates get access to one follow-up per week to a job they have applied to. If not used will be carried forward
onto the next week
Chat feature: Initiate chat with the recruiter who has shortlisted your application
Pro-Features on hirist.com
Terms and Conditions
14. EXECUTIVE
EDUCATION
14
EPDDPM
Cohort
7
Good learning experience which can coherent students to the current market
scenario. But the course module is very vast and inclined for product management
in technological space which is certainly a new dimension for a person from real
time product background.
The program had a good mix of IIM’s award winning professors and industry
experts, that covered both conceptually and how the market is emerging for
Product management. This program had large number of attendees with mixed
industry that gave a good insight with real life example on how Product
management works in real time across industry.
Overall good time spent and lot of learning during lock down 2020-20201 for me.
#NXTizenSpeak
Learner Testimonials
Meenakshi Kumaraswamy
Product Advisor, DXC Technology
IIM Lucknow - Wiley Executive Program in Data Driven Product Management,
Cohort 1
IIM Lucknow – Wiley’s Executive Program in Data Driven Product Management was
a great investment in my future. The live sessions with industrial leaders and
emphasis on learning and employing real-world tools to solve real-world problems
sets this course apart. Additionally, the course highlights a clear plan for one’s
transition into PM, helping one figure out how their strengths and experiences can
be leveraged in a product position. I would definitely recommend this program to
someone who is looking to step into the world of PM in a short frame of time.
Sangeet Aggarwal
Operations Manager, GG Industries
IIM Lucknow - Wiley Executive Program in Data Driven Product Management,
Cohort 2
Amit Saxena
Manager Product Services, MRF Limited
IIM Lucknow - Wiley Executive Program in Data Driven Product Management,
Cohort 1
The Program is very well laid out. It helps an individual to learn and connect to the
real industry scenarios. The widely discussed case studies with every topic lets you
grasp the concepts effectively. With candidates from diverse industries and varied
experience level, It gives a lot of opportunity to learn from each other as well.
This program will definitely give an individual a huge amount of exposure which
helps him/her to sharpen the product management skills and learning.
Aditya Mishra
Senior Software Engineer, Precisely
IIM Lucknow - Wiley Executive Program in Data Driven Product Management,
Cohort 2
15. EXECUTIVE
EDUCATION
15
Our Alumni Profile
IP Product Leader
Product Manager
Category Manager
Exec. Vice President
Director
QA Engineer
Senior Software Engineer
Product Specialist
Customer Product Manager
Associate Product Manager
Senior Manager IOT Solutions
Product Owner
Lead Quality Engineer
Full stack developer
Product Applications Engineer
Sales Manager
Business Analyst
Regional Programmatic media Specialist
Senior Engineer II
Senior Group Manager
Principal Software Engineer
Senior Associate(AVP)
Sr. Marketing Manager
Product Executive
HEAD - Strategic Design Thinking Innovation
Software Engineer
Solutions Lead Manager
Practice Head
VP Technology
Engineering Lead
CEO CMO
Product Business Manager
Snapdeal
Nike India
Accenture
Adobe
MakeMyTrip
Walmart Labs
Oracle
Preqin
Gartner
NEC Technologies
UNISOC
Vodafone India
Microsoft
SP Global
HSBC Technology
BYJU'S
Ford Motors
Amazon
Infosys
KLA Corp.
Piramal Capital and Housing Finance Ltd.
Mercedes Benz Research Development lndia
Baker Hughes
IPG Media brands- Cadreon
Precisely
Rakuten India
MRF Group Synopsys India
Dell
Bank of America
Deutsche Bank
LT Smart World
Boston Consulting Group
Ericsson India
PharmEasy
GlobalData Plc
EY
IBM
Albot Technologies Ltd
Datalake Solutions Pvt. Ltd.
Datalake Solutions Pvt. Ltd.
CISCO DXC Technology
AUTODESK INC
Fiserv - Investment Services Zoomcar
DBS Bank VMWare
ASG WORLDWIDE
Standard Chartered Bank
2%
35 to 25 yrs
EPDDPM
Cohort
7
Years of
Experience
32%
14 to 10 yrs
23%
24 to 15 yrs
29%
9 to 5 yrs
14%
4 to 1 yrs
16. EXECUTIVE
EDUCATION
16
Admission Process
COUNSELLING SESSION WITH PROGRAM ADVISOR
Speak to your program advisor to know if you are the right fit for
the program and understand the learning benefits. If you are the
right profile and that you decide to apply, your program advisor
will share the details.
*Contact your program advisor for detailed information on admission process, fee structure,
fee payment and any other queries.
STEP 1
SUBMIT APPLICATION FORM DOCUMENTS
The application link will be shared on mail along with a list of
documents. You need to fill up the application form and submit
your educational, professional experience documents and
one ID proof, along with a statement of purpose.
STEP 2
CANDIDATURE APPROVAL BY
IIM LUCKNOW AND FEE SUBMISSION
IIM Lucknow will further evaluate your statement of purpose and
application. The seats are limited. On receiving the candidature
approval confirmation, your program advisor will guide you on
payment procedures.
STEP 3
EPDDPM
Cohort
7
17. EPDDPM
Cohort
7
21
System Requirement
A multi-core 64-bit CPU with a speed of at least 2Ghz
CPU
Windows 7 (64-bit) or above , Mac OS 10.7 (64-bit)
or above
Operating
System
Please Note that the following computer and connectivity configuration
has worked well for most of our past learners.
Ideally desktop/laptops bought in last five years will provide adequate
hardware, software, and internet connectivity capability to help you
enjoy an uninterrupted and pleasant learning experience.
At least 4 GB
Memory
At least 128GB with 50 GB or more free space
Disk Space
At least 13 with HD (1366x768), Full HD (1920x1080),
or better resolution
Display
Keyboard, Mouse, or Multi-touch
Input
At least 4 hours of uninterrupted power supply
Power backup
At least 480p or better built in or USB web-camera
Wi-Fi 802.11 a/b/g/n/ac/6 ( For Image proctored exams
1MBPS upload and 1 MBPS of download speed is
mandatory, For video proctored exams 2 MBPS upload
and 2 MBPS of download speed is mandatory)
Wireless LAN
Chrome V60 or above, Mozilla V80 or above
Speakers and Microphone either built in or external
Browsers
Sound
Camera
For Optimal Learning Experience
17 EXECUTIVE
EDUCATION
18. EXECUTIVE
EDUCATION
ABOUT US
IIM LUCKNOW
The Indian Institute of Management (IIM) Lucknow, is one of the premier national level
institutes of management in India, involved in generating and imparting knowledge in
the field of management.
IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly
knowledgeable faculty, innovative pedagogical tools, as well as an electic and diverse
student community that has a burning desire to make new paths of its own.
@Wileynxtonline
www.wileynxt.com
Get in Touch with Our Program Adviser
Give us Missed Call or Whatsapp Us
+91 7290003164 professionallearning@wiley.com
18
https://facebook.com/wileynxtonline
The WileyNXT Executive Education Programs are state of art courses to harness the skills of tomorrow. The
curriculum and the learning experience have been carefully crafted by program architects to ensure the learner is
ready to lead the future with upskilled business acumen. These special courses are co-created by Wiley along with
Wiley Innovation and Advisory Council (WIAC) with India’s top tier B-schools.
EXECUTIVE
EDUCATION
The Indian Institute of
Management Lucknow is 7th
in the prestigious IIM family of
management schools as per
NIRF rankings, 2021.
The Association of MBAs (AMBA)
has accorded accreditation to the
Institute's PGPM, IPMX, and WMP
programmes.
IIM Lucknow has also earned
accreditation from the
Association to Advance Collegiate
Schools of Business International
(AACSB). Earned by only 5% of the
world’s business schools.
IIM Lucknow is among the 5
Indian schools that feature in QS
Global MBA rankings and features
in QS Business Masters ranking as
one of the 12 Indian schools.
8.7/10
Learners Recommend
WileyNXT Executive
Education Programs
WileyNXT has been recognized by
Fast Company’s World Changing Ideas
2020 for its outstanding innovations in
education.
Recognised and Empanelled by
Government of Singapore
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The Indian Institute of
Management Lucknow is
Ranked 79th as Best
Management Colleges, FT
Ranking 2021 among the six
business schools from India.
The institute scored high on
Student Employability, Career
Progress and Research.
Best Management
Colleges
Ranking 2021
