Rethinking….
Retail Banking
Deanna Oppenheimer
CEO, CameoWorks
@cameoworks
Katy Keim
CMO, Lithium
@katykeim
1.1B meters
30 meters
Exponential Steps
Linear Steps
2 steps = 2 meters
Disruptive
Opportunity
0 30
Steps
Distance
customer retention
improved by
25%
$10M
along with other customer experience
initiatives, Barclaycard Ring contributed to
...
“Listening Week” campaign
600
ideas
submitted
in 1 day
1,200 retail
branches
equipped with
iPads
latest indices and traded
stocks constantly update
within the community
members buy and sell
stock directly from within
th...
Through our community we use a 'member get member' program,
which enables people to bring new customers to our business an...
Rethinking….
Retail Banking
Deanna Oppenheimer
CEO, CameoWorks
@cameoworks
Katy Keim
CMO, Lithium
@katykeim
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Rethinking Retail Banking

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Rethinking Retail Banking

  1. 1. Rethinking…. Retail Banking Deanna Oppenheimer CEO, CameoWorks @cameoworks Katy Keim CMO, Lithium @katykeim
  2. 2. 1.1B meters 30 meters Exponential Steps Linear Steps 2 steps = 2 meters Disruptive Opportunity 0 30 Steps Distance
  3. 3. customer retention improved by 25% $10M along with other customer experience initiatives, Barclaycard Ring contributed to decreased customer complaints by 50% in annual benefit Barclaycard Ring’s innovative levels of simplicity, transparency, and service are impacting the way we do business…we believe this is the way all companies will engage with customers in the future. Paul Wilmore General Manager Consumer Markets, Barclaycard
  4. 4. “Listening Week” campaign 600 ideas submitted in 1 day 1,200 retail branches equipped with iPads
  5. 5. latest indices and traded stocks constantly update within the community members buy and sell stock directly from within the community, monitor stocks via watch lists, or conduct detailed research sentiment indicator allow members to discuss stock and alert CommSec if they think it’s a buy, hold, sell, reduce or accumulate allowing the company to measure market, sector and stock sentiment and compare that sentiment to the most traded stock data from ASX 1. 2. 3.
  6. 6. Through our community we use a 'member get member' program, which enables people to bring new customers to our business and we are extremely successful with this. Those involved in our community are twice as likely to bring on a friend. Vincent Boon Head of Community, giffgaff Google Apple NPS=73%(Net Promoter Score) One of the highest scores in the world 75% Of all new subscribers driven by direct word-of-mouth
  7. 7. Rethinking…. Retail Banking Deanna Oppenheimer CEO, CameoWorks @cameoworks Katy Keim CMO, Lithium @katykeim

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