The Pietree
                                                                                                                                                                                 Went down the right path

                                                                                                                                                                                 Went down the wrong path

                                                                                                                                                                                 Went back up the tree

                                                                                       Contact us                                                                                Chose this as the answer
                                                                                                           Handsets



Visualising                                                       Moving house
                                                                                                                       Monthly plans
                                                                                                                                                                                 Skipped question




Tree Test                                          Knowledge base


                                                                          65 people (46%)
                                                                                                                                    Pay as you go plans




Results                              Frequently asked questions           went the wrong
                                                                          way Support click
                                                                          Help &
                                                                                 on first
                                                                                                                                           Internet on your cell phone




                                                                                                              Cell Phones & Plans
       Nobody went               Upgrade my plan                                                                                                          Accessories
       here. Yay!

                                                                  My Account
                                 Account tools
              Moving house
                                                                                                                                                      Home phone plans
                                                                                                Home                        Home Phone

                                     Most people who
                                     got here went
                                                                                                                                                          Add-ons
                                     back up the tree
                                                                               Premium Services
                                                                                                                 Internet                                                Of the 54 people who
The task                                                                                                                                                                 got here, 48 correctly
                                                                                                                                                                         chose this answer
“Find the lowest cost home                                  Games
                                                                                                                                         Home internet plans
broadband solution.”
                                                                               Music                News

                                                                                                                       3G Broadband
                                                                                                                                                                    Of the 16 people who
                                                                                                                                                                    got here, 15 incorrectly
                                                                                                                                         3G Broadband plans
                                                                                                                                                                    chose this answer

           Treejack                                                                                                    Coverage map




What is it?                                                  The backstory                                                                     So, what’s new?
Tree testing allows you to isolate and                       Treejack studies are conducted every day by                                       We’ve developed the Pietree, a visualisation
evaluate an information architecture,                        information architects all around the world.                                      of the hard data. The Pietree provides an
revealing the findability of topics, where                   We’ve been listening to what our clients                                          overview of Treejack results and lets you see,
users are getting lost and why. With                         want and flexibility of results topped the list.                                  at a glance, where an IA works and where it
Treejack you can test multiple IAs at once,                  Spreadsheets tell part of the story, but we                                       doesn’t.
at any stage of development. It’s the most                   wanted to make results even more usable.
comprehensive way to test and prove an IA                                                                                                      What do you think? Email me:
before starting visual design.                               optimalworkshop.com/treejack.htm                                                  andrew@optimalworkshop.com

Visualising Tree Test Results

  • 1.
    The Pietree Went down the right path Went down the wrong path Went back up the tree Contact us Chose this as the answer Handsets Visualising Moving house Monthly plans Skipped question Tree Test Knowledge base 65 people (46%) Pay as you go plans Results Frequently asked questions went the wrong way Support click Help & on first Internet on your cell phone Cell Phones & Plans Nobody went Upgrade my plan Accessories here. Yay! My Account Account tools Moving house Home phone plans Home Home Phone Most people who got here went Add-ons back up the tree Premium Services Internet Of the 54 people who The task got here, 48 correctly chose this answer “Find the lowest cost home Games Home internet plans broadband solution.” Music News 3G Broadband Of the 16 people who got here, 15 incorrectly 3G Broadband plans chose this answer Treejack Coverage map What is it? The backstory So, what’s new? Tree testing allows you to isolate and Treejack studies are conducted every day by We’ve developed the Pietree, a visualisation evaluate an information architecture, information architects all around the world. of the hard data. The Pietree provides an revealing the findability of topics, where We’ve been listening to what our clients overview of Treejack results and lets you see, users are getting lost and why. With want and flexibility of results topped the list. at a glance, where an IA works and where it Treejack you can test multiple IAs at once, Spreadsheets tell part of the story, but we doesn’t. at any stage of development. It’s the most wanted to make results even more usable. comprehensive way to test and prove an IA What do you think? Email me: before starting visual design. optimalworkshop.com/treejack.htm andrew@optimalworkshop.com