No one survives in the field of search engine marketing with antiquated tricks and old clichés. If there’s one thing that always stays true in the Internet, it is the fact that nothing stays new for so long. Every SEO company is well aware that when Google releases a new update, the search giant is already cooking something new in its offices.

1. Stepping into the Future of Online Marketing
No one survives in the field of search engine marketing with antiquated tricks and old clichés. If
there’s one thing that always stays true in the Internet, it is the fact that nothing stays new for
so long. Every SEO company is well aware that when Google releases a new update, the search
giant is already cooking something new in its offices.
While having a sense of foresight should already be a given for those who are using the Internet
as a platform to promote their brands and businesses, it is still quite surprising that there are
those who remain caught up with the past. Often, one will see a social media company using
Facebook or Twitter in an almost medievalist fashion.
Net of discussion, it’s time to step into the future of internet marketing.
Intent Driven Semantic Search
Every SEO company knows that the entire world of search engine marketing revolves around
keywords – from organic searches and paid searches. Keywords serve as the language between
the internet users and the search sites and these terms form the bridge between your audience
and your brand.
However, if there’s one thing missing from the current way of how search engines work, it is
context. When a user types in a query, Google, Yahoo or Bing don’t have any way to exactly tell
what he or she is looking for, even for long tail search terms. That is about to search as
semantic search is slowly being introduced. More recently, this was taken even further when
search sites introduced technologies to understand the synonyms of the word’s intent.
Versus content semantic, an SEO company would be better off using coding semantic by
utilizing microformat to better relay to search crawlers/spiders how a particular web page
satisfies a user’s intent.
The Great Shift to Quality Links
Link building was a numbers game before and to some extent; it is still a numbers game until
now. However, in 2012, Google finally put its foot down against websites who were ranking
high simply because they have hundreds of inbound links even though they are of extremely
poor quality and do not offer value to internet users.
Today, an SEO company who are still operating in the shadows of these dark optimization
techniques are not only not progressive, but can be considered deceptive and unscrupulous.

2. Today, the best SEO Company would practice link building strategies and tactics that puts
diversity and quality.
Integrating Social Signals into Search Engine Marketing
Before, everybody has been talking about the correlation between social signals and how a
site’s ranking performance in search engine results pages, but no one can really talk about
specifics. However, recently Google has announced how it bases onsite stickiness rating on
Google+ while Bing has disclosed how it uses Facebook to keep users on its site. The role of a
social media company in online marketing has become more pronounced and more concrete.
As online marketing becomes more competitive, it’s high time for every business, every brand,
every SEO company and every social media company to make sure that their practices are
forward looking. There’s really no other way but to evolve and at the end of the day, these steps
are all towards adding value to internet users.
Author is working in an Internet Marketing company as a Los Angeles SEO. He likes to write
informative articles on various topics related to Internet Marketing. Through this article, he
wants to share his knowledge with people who are about to hire an SEO Company for their
businesses.