4. Treatment combinations
Code Meaning
A1 No email option
A2 Email option
B1 Leave Carnival Add
B2 Packages avaible
C1 Leave Wi-fi and Parking lot at the bottom
C2 Put at the top Wi-fi and Parking lot
5. The data set
## Clicked A B C
## 0 -1 1 -1
## 0 -1 -1 1
## 0 1 1 -1
## 1 1 -1 -1
## 1 -1 1 -1
## 0 1 -1 -1
## 1 -1 1 -1
## 1 1 -1 -1
## 1 1 1 1
## 1 -1 1 -1
Total runs 177
6. % Conversion of clicks
## Treatment Combination Users Clicks Conversion
## A1-B2-C2 19 3 15.79
## A2-B2-C1 25 0 0.00
## A2-B1-C1 21 2 9.52
## A1-B1-C1 22 2 9.09
## A2-B2-C2 29 2 6.90
## A1-B2-C1 21 7 33.33
## A2-B1-C2 23 2 8.70
## A1-B1-C2 17 0 0.00
7. Figure: % Conversion of clicks
0.91
0.09 1
0.67
0.33
0.84
0.16
0.86
0.14
0.91
0.09 1
0.97
0.03
0.00
0.25
0.50
0.75
1.00
A1−B1−C1
A1−B1−C2
A1−B2−C1
A1−B2−C2
A2−B1−C1
A2−B1−C2
A2−B2−C1
A2−B2−C2
Treatment Combination
Percentage
Response
Not Clicked
Clicked
8. Full model
## term Test.Df Deviance Model.Df statistic p.value
## A 1 3.942 175 112.44960 0.0471*
## B 1 0.672 174 111.77804 0.4125
## C 1 1.901 173 109.87677 0.1679
## A:B 1 10.119 172 99.75777 0.0015*
## A:C 1 0.977 171 98.78123 0.3231
## B:C 1 2.555 170 96.22655 0.11
## A:B:C 1 0.000 169 96.22655 1
9. Reduced model
## term Test.Df Deviance Model.Df statistic p.value
## A 1 3.942 175 112.4496 0.0471*
## B 1 0.672 174 111.7780 0.4125
## A:B 1 9.898 173 101.8799 0.0017*
11. Summary ratios
A B No Yes P(N) P(Y) Ratio Odds Ratio
-1 -1 37 2 0.95 0.05 0.05 1
-1 1 30 10 0.75 0.25 0.33 6.33
1 1 39 5 0.89 0.11 0.12 2.35
1 -1 53 1 0.98 0.02 0.02 0.38
