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Build an online strategy for your medical research organization

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Build an online strategy for your medical research organization

  1. 1. 1The audio for this webinar will be broadcast through your computer. Once youjoin the presentation, a small audio broadcast box will appear on your screenand you will hear the host through your computer speakers.To join an Audio broadcast in WebEx, click on the Communicate menu in yourWebEx screen and select Join Audio Broadcast. If you are having problemsconnecting with the audio broadcast server you can still join using theteleconference. To join the teleconference follow the steps below:1.Leave the audio broadcast by clicking on Communicate > Leave AudioBroadcast.2.Get the teleconference number, click on Communicate > JoinTeleconference.If you are unable to listen to the audio through your computer and wish to dialinto the conference line, please use the information below:Teleconference information:Call-in toll-free number: 1-866-410-6539 (US)Conference Code #:
  2. 2. 2MEDICAL RESEARCHHow Medical Research organizations areusing Blackbaud online solutions toengage supporters, raise funds and delivereffective programs.
  3. 3. 3A LOOK AT WHAT’S TRENDING IN ONLINE GIVING… 2012 Healthcare organizations experienced a6.6% increase in online giving in 2012. Healthcare organizations had close to 46% ofall their online fundraising occur duringOctober, November, and December 2012 In 2012, online giving with healthcareorganizations accounted for 14.2% of allcharitable giving, compared to industry averageof 7% Healthcare organizations that relied on multipleactivities and engagement such as events andannual campaigns, performed much better intheir fundraising than organizations that hadfewer activities.
  4. 4. 4THE DIGITAL CHALLENGE TODAY
  5. 5. 5CONSTITUENT ATTENTION IS INCREASINGLY SCARCE& DISTRIBUTED
  6. 6. 6• Poor retention• Expensive & difficult toachieve revenue goals• Engage the community innew & effective ways• Need to maintain influence &seize opportunities• Brand consistency andrecognition• Inability to measureeffectiveness• Managing constituentexpectationsMEDICAL RESEARCH ORGANIZATIONS ARE ALSOCHALLENGED WITH
  7. 7. 7RESPONDING TO THE DIGITAL CHALLENGE
  8. 8. 8MobileVisualwww.nature.orgSocialRelevantENGAGING TODAY’S CONSTITUENT ONLINE MEANSBEING…
  9. 9. 9ActDonate CommitShareENGAGEMENT COMES IN MANY FORMS
  10. 10. 10EFFECTIVE CONSTITUENT ENGAGEMENT
  11. 11. 11If You Could…CONSTITUENT ENGAGEMENT MEANS• Anticipate your constituents’needs• Know their interests, passions& preferences• Offer more relevantinteractions & opportunitiesto engageYou Would… Improve acquisition& referrals Engage with constituents &the community Establish lifetime relationships Grow support & fundraising
  12. 12. 12APPROACH TO CONSTITUENT ENGAGEMENTKeys to Effective Execution:1. Build on every conversation2. Create a fully integratedconstituent experience3. Get the most from eachchannel4. Data-driven strategies fortreatment based on theaudience
  13. 13. 13• Get the right message in front of the right person at the right moment.GETTING ATTENTIONKey Strategies: Web Content, Mobile Content, Social Hooks, SEO, Design
  14. 14. 14• Present an offer or promote a benefit that is convenient, timely andpersonal.DRIVING ENGAGEMENTKey Strategies: Multiple Touch Points, Multi-channel Campaigns, Triggered Pathways,Analytics & Optimization
  15. 15. 15• Strike while the iron is hot by promoting sharing and channelconversion.EXPANDING THE RELATIONSHIPKey Strategies: Next Steps, Cross Marketing, Social Sharing
  16. 16. 16RESULTS OF EFFECTIVE CONSTITUENTENGAGEMENT
  17. 17. 17BLACKBAUD CLIENTS LEAD THE MARKET
  18. 18. 18• Visit our websitehttps://www.blackbaud.com/online-marketing/luminate-online• Check out GUIDE Creative & our Design Portfoliohttp://www.guidecreative.com/work/• Subscribe to npEngagehttp://www.npengage.com/• Connect with usWANT TO LEARN MORE?

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