1. PRESENTED BY
AMAREDDY (241009)
RAJASHEKAR REDDY (241010)
AHMAD ANSARI (241011)
PRAJAKT ATEY (241012)
BIPIN BABOO (241013)
AMRUTA BADODKAR (241014)
NATIONAL INSTITUTE OF CONSTRUCTION MANAGEMENT& RESEARCH, PUNE
2. EXECUTIVE SUMMARY
AMDOCS REAL ESTATE :
is an Koregaon-based real estate company that will offer benchmarked rental
units for the Pune, Koregaon community. These rentals will be provided with
unmatched levels of customer service and attention.
The basic idea is to use the high end housings in terms of leasing it and
utilizing it as a cost housing to make profit during the recession time.
Sales are projected to be substantial in year one growing moderately by
year three.
AMDOCS REAL ESTATE is an enterprise that is involves in numerous aspects of the
industry. Primary experience and expertise is in the development of high-
quality, lower cost living for students and professionals seeking the most up-to-
date technologically advanced living environment.
AMDOCS REAL ESTATE
3. VISION
AMDOCS REAL ESTATE :
To be India’s leading Real Estate company with a Pan-India Footprint, and be the
company of first choice amongst our customers to address their needs across all
realty verticals.
AMDOCS REAL ESTATE
4. MISSION
To provide innovative, reliable and high quality services to clients. And
to develop highly trained team of employees.
The main aim for employers to work at AMDOCS REAL ESTATE is to maintain
the highest level of customer satisfaction that is achievable.
AMDOCS REAL ESTATE maintains competitive market prices, while working
toward expanding the number of units owned, and increasing total profits
earned.
Within the company we will strive to work as a cohesive, harmonious unit
focused on exemplifying our mission.
AMDOCS REAL ESTATE
5. KEYS TO SUCESS
Maintaining open communication between AMDOCS REAL ESTATE and its
customers in order to ensure the highest level of customer satisfaction and
long lasting reputation within the community.
To continue to expand the number of units owned and maintained, while also
increasing the level of profits for both AMDOCS REAL ESTATE and its investors.
A well developed market research about the available areas to be worked
upon and given the required attention.
A proper Research and Development wing.
Devoted employees with required skills and academic as well as
professional degree.
A highly skilled financial department, to look out for the required
investments.
A proper concern for the profit generated and the investment made by the
company in order to maintain the investment-profit ratio by the end of the year.
AMDOCS REAL ESTATE
6. MARKET STRATEGY
AMDOCS REAL ESTATE will target three distinct customer segments. The
largest segment that they will service is University of Koregaon students.
Pune being the educational hub of the country thus, it gives a huge amount
of students who are in search of a facility for living. This segment is growing
at 7% a year with 18,000 prospective student. This segment is especially
attractive since most of the local rental properties that are geared toward
students are run down, and poor quality units.
The second market segment is local professionals who are increasing at
4% and have 12,000 potential members as Pune can be considered as an IT
hub as well for the country.
The last segment is faculty and staff of the University. This section has a
5% growth rate and 6,000 potential customers.
AMDOCS REAL ESTATE
7. CORE TEAM
CFO – 1 No.
CEO – 1 No.
ADMIN MANAGER – 1 No.
BROKRAGE MANAGER – 1 No.
DEVELOPMENT – 1 No.
ARCHITECT – 2 No.
AMDOCS REAL ESTATE
8. Start-up Funding
START UP
Start-up Requirements
Start-up Expenses 150 Start-up Expenses to FINANCE
Fund Rs. 13,734,000
Legal Rs. 960,000
Architect Fees Rs. 450,000 Start-up Assets to Fund Rs. 186,499,500
Total Funding
Stationery etc. Rs. 40,500 Required Rs. 200,233,500 Expenses Rs. 13,734,000
Brochures Rs. 41,250
Consultants Rs. 382,500 Assets Assets Rs. 186,499,500
Insurance Rs. 197,250 Non-cash Assets from Investme
Start-up Rs. 19,800,000
Rent Rs. 210,000
Cash Requirements
nt Rs. 36,900,000
Construction Rs. 11,250,000 from Start-up Rs. 166,699,500
Cash Balance on
Loans Rs. 163,333,500
Expensed Equipment Rs. 90,000 Starting Date Rs. 166,699,500
Other Rs. 112,500
Total Assets Rs. 186,499,500
Total Start-up Expenses Rs. 13,734,000 Liabilities and Capital
Liabilities
Start-up Assets Rs. 750,000
Current Borrowing
Cash Required Rs. 166,699,500 Long-term Liabilities Rs. 162,000,000
Accounts Payable (Outstanding
Bills) Rs. 583,500
Other Current Assets Rs. 1,800,000
Total Liabilities Rs. 163,333,500
Long-term Assets Rs. 18,000,000 Capital
Planned Investment
Total Assets Rs. 186,499,500
Menashe Rs. 3,450,000
Koach Rs. 3,450,000
Total Requirements Rs. 200,233,500
Investors Rs. 30,000,000
AMDOCS REAL ESTATE
9. STARTUP SUMMARY
The total start-up expenses include
legal, stationery, architect, brochures, consultants, insurance, rent, construction,
expensed equipment, etc.
Start-up assets required include short-term assets , and initial cash to handle
the architect and contractor fees prior to opening.
Additional cash is needed to pay all zoning fees and governmental regulations.
Long-term asset purchases and the assumption of long-term liabilities are
anticipated.
The details are included in the following table and chart.
AMDOCS REAL ESTATE
10. MARKET SEGMENTATION
AMDOCS REAL ESTATE largest market segment in the Pune area will be
students of the local universities. We expect this to be the largest growing
segment with a growth rate of about 7%.
Local professionals are another large segment. They will be attracted to the
units because of the same technological needs, but will also be attracted to the
comfortable, well maintained living environment. We expect this segment to
grow at a rate of about 4% with a more frequent turn over.
Local university faculty and staff represent the third and smallest identifiable
segment, but contain the second highest growth rate. Proximity and quality will
entice this segment which we expect to grow at a rate of 5%.
The following pie graph and the chart has been used to show the expected
growth rate scenario
AMDOCS REAL ESTATE
12. MARKET SEGMENTATION & STRATEGY
AMDOCS REAL ESTATE will focus on the three previously mentioned market
segments: university students, local area professionals and university faculty
and staff.
Our target customer is usually looking for higher end living facilities that foster a
safe, enjoyable, and convenient environment. They are technology savvy and
have a desire to have access to the technological amenities that we provide.
Marketing Strategy
Marketing in a highly competitive housing industry depends on the
recognition of excellence, as well as a point of difference to display our units in
an individualized light.
We will develop and provide a living environment of unmatched
proportion. It starts with the commitment to customer satisfaction and
fulfilling their demands. Our commitment to quality and comfort includes
safety and 24-hour customer service.
AMDOCS REAL ESTATE
13. MARKET STRATEGY
Distribution Strategy
Focus on providing high-quality living in convenient locations with a wide
customer base. It is also important that we remain at the upper echelon in the
quality range when compared to competitors.
We can only do this by organizing and implementing a sound plan that will
assume responsibility for the functionality and appearance of properties.
We will have an updated Web site for anyone interested in the properties.
A proper arrangement for the information of our plan with the help of Bill
boards and Hoardings, strategically placed all over the city.
A proper advertisement through local radio channels and news papers with
broachers distributed near the IT hub and educational sectors of the city.
AMDOCS REAL ESTATE
14. MARKETING PROGRAM
Most important marketing program is customer word of mouth.
The only way to truly know the quality of our units is through experience;
hence we must maintain the highest level of customer satisfaction.
Rewards will be given to clients or customers that refer new clientele to
the company. We confidently believe that the high level of quality that AMDOCS
will provide can attract a strong demand for our units.
Another incentive that we will use is the early move-in bonus program.
Anyone that signs their lease before June 15th will receive a free month as
well as two parking spaces.
This will encourage people to try and beat the rush of people who move in
later. It will also give the appearance of increased demand.
AMDOCS REAL ESTATE
15. SALES STRATEGY
Sales in our business is based upon providing customers with a living concept
fitting of their needs. We must be in touch with the needs and desires of our
clientele in order to best attract a consistent flow of incoming residents.
Sales Forecast
The following table and chart gives the forecasted earnings for AMDOCS Real
Estate apartment rental units.
We perceive a gradual increase in the total number of units over the next year.
As time goes on, the monthly per-unit rental price will slowly ascend, coupled by
the decline in cost over time, producing an increased per-unit profit.
From our opening in January to June, we expect that all units will be completely
rented out. In the summer months we anticipate fewer student tenants, so we
have planned on a rent lowering process to entice renters to stay.
We will only rent on yearly leases to ensure that all rented units remain filled
year round. With the estimated profits from the previous months the annex will be
completed in September, adding 14 more units.
AMDOCS REAL ESTATE
