Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Blue vs red
1. Blue Ocean Strategies v/s Red Ocean Strategies
Create uncontested market space Compete in existing market space
Make the competition irrelevant Create and Beat the competition
Focus on non-customers Focus on existing customers
Create and capture new Demand Exploit existing demand
Break the value-cost tradeoff Make the value-cost tradeoff
Combination of differentiation and low cost Choice of differentiation or low cost