4. PIZZA HUT RESTAURANTS
• 40 years old this year
• Over 300 restaurants
throughout the UK
• Both new and traditional
style
• Located in both city
centres and retail and
leisure parks
5. PIZZA HUT RESTAURANTS
• Pizza Hut Restaurants now a separate
company to Pizza Hut Delivery
• Need to (re) communicate who we are:
- Food credentials
- Value for Money
- Great Service
• Traditionally an ATL TV-led marketing
model
• Moving into CRM and digital and more
localised marketing