SlideShare a Scribd company logo
1 of 7
© Absolutdata 2014 Proprietary and Confidential
SaaS Challenge
Converting FREE users to PAID subscribers
© Absolutdata 2014 Proprietary and Confidential
More Sign Ups = More Money
NOT ANY MORE !!!
?
Acquiring new sign up’s isn’t enough !!!
Wondered why Box, the cloud storage service is getting
“boxed”?
© Absolutdata 2014 Proprietary and Confidential
Revenue only comes from
approximately 5% users who PAY
SaaS companies need to act fast and
need a survival strategy to boost revenue
without additional marketing costs
© Absolutdata 2014 Proprietary and Confidential
But do you know
where your next paying
customer is coming
from ????
© Absolutdata 2014 Proprietary and Confidential
Aim for the bull’s eye !!!!!
Mythical-
Do not exist
Focus
Ignore Nurture
CostofConversion
HighLow
Low High
Likelihood to pay
Focus on the right set of customers
© Absolutdata 2014 Proprietary and Confidential
Focus on the right things and find your path to
conversion :
Have the right message
Choose the right medium
Find the opportune time
Absolutdata helps you increase conversion of free and trial customers, by
25-30%, in a very short period of time. Read the full article on :
http://linkd.in/1ogfiJV
Pack a punch and increase your revenue
Conversion Path
FREE TRIALERS
1
2
Right time to
reach out
Most well
received
channel
What features
do they use
Who are they
PAID
USERS
© Absolutdata 2014 Proprietary and Confidential
Thank You

More Related Content

More from Absolutdata Analytics

When Less Is More: Focusing on the Persuadable Guest
When Less Is More: Focusing on the Persuadable GuestWhen Less Is More: Focusing on the Persuadable Guest
When Less Is More: Focusing on the Persuadable GuestAbsolutdata Analytics
 
'No menu - Give us the Chef's Special'
'No menu - Give us the Chef's Special' 'No menu - Give us the Chef's Special'
'No menu - Give us the Chef's Special' Absolutdata Analytics
 
Decision Making Through Conjoint Analysis
Decision Making Through Conjoint AnalysisDecision Making Through Conjoint Analysis
Decision Making Through Conjoint AnalysisAbsolutdata Analytics
 
Mobile Behavioral Analytics - A new window on the soul
Mobile Behavioral Analytics - A new window on the soulMobile Behavioral Analytics - A new window on the soul
Mobile Behavioral Analytics - A new window on the soulAbsolutdata Analytics
 
Mobile Behavioural Analytics - A new window on the soul
Mobile Behavioural Analytics - A new window on the soulMobile Behavioural Analytics - A new window on the soul
Mobile Behavioural Analytics - A new window on the soulAbsolutdata Analytics
 
Application of MBC through Storytelling in CPG Industry
Application of MBC through Storytelling in CPG IndustryApplication of MBC through Storytelling in CPG Industry
Application of MBC through Storytelling in CPG IndustryAbsolutdata Analytics
 
3 Steps to Influence Purchase Decision Through Social Media
3 Steps to Influence Purchase Decision Through Social Media3 Steps to Influence Purchase Decision Through Social Media
3 Steps to Influence Purchase Decision Through Social MediaAbsolutdata Analytics
 
Innovations in Market Mix Modelling
Innovations in Market Mix Modelling Innovations in Market Mix Modelling
Innovations in Market Mix Modelling Absolutdata Analytics
 
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...Absolutdata Analytics
 
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...Absolutdata Analytics
 
Adapting conjoint to the mobile phenomenon
Adapting conjoint to the mobile phenomenonAdapting conjoint to the mobile phenomenon
Adapting conjoint to the mobile phenomenonAbsolutdata Analytics
 
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeMulti Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeAbsolutdata Analytics
 
Camera ready sentiment analysis : quantification of real time brand advocacy ...
Camera ready sentiment analysis : quantification of real time brand advocacy ...Camera ready sentiment analysis : quantification of real time brand advocacy ...
Camera ready sentiment analysis : quantification of real time brand advocacy ...Absolutdata Analytics
 
Optimization as a Golden Layer - Chris Diener, SVP Analytics, Absolutdata
Optimization as a Golden Layer - Chris Diener, SVP Analytics, AbsolutdataOptimization as a Golden Layer - Chris Diener, SVP Analytics, Absolutdata
Optimization as a Golden Layer - Chris Diener, SVP Analytics, AbsolutdataAbsolutdata Analytics
 

More from Absolutdata Analytics (16)

When Less Is More: Focusing on the Persuadable Guest
When Less Is More: Focusing on the Persuadable GuestWhen Less Is More: Focusing on the Persuadable Guest
When Less Is More: Focusing on the Persuadable Guest
 
'No menu - Give us the Chef's Special'
'No menu - Give us the Chef's Special' 'No menu - Give us the Chef's Special'
'No menu - Give us the Chef's Special'
 
Decision Making Through Conjoint Analysis
Decision Making Through Conjoint AnalysisDecision Making Through Conjoint Analysis
Decision Making Through Conjoint Analysis
 
Mobile Behavioral Analytics - A new window on the soul
Mobile Behavioral Analytics - A new window on the soulMobile Behavioral Analytics - A new window on the soul
Mobile Behavioral Analytics - A new window on the soul
 
Mobile Behavioural Analytics - A new window on the soul
Mobile Behavioural Analytics - A new window on the soulMobile Behavioural Analytics - A new window on the soul
Mobile Behavioural Analytics - A new window on the soul
 
Application of MBC through Storytelling in CPG Industry
Application of MBC through Storytelling in CPG IndustryApplication of MBC through Storytelling in CPG Industry
Application of MBC through Storytelling in CPG Industry
 
3 Steps to Influence Purchase Decision Through Social Media
3 Steps to Influence Purchase Decision Through Social Media3 Steps to Influence Purchase Decision Through Social Media
3 Steps to Influence Purchase Decision Through Social Media
 
Innovations in Market Mix Modelling
Innovations in Market Mix Modelling Innovations in Market Mix Modelling
Innovations in Market Mix Modelling
 
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...
 
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...
 
Adapting conjoint to the mobile phenomenon
Adapting conjoint to the mobile phenomenonAdapting conjoint to the mobile phenomenon
Adapting conjoint to the mobile phenomenon
 
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeMulti Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
 
Camera ready sentiment analysis : quantification of real time brand advocacy ...
Camera ready sentiment analysis : quantification of real time brand advocacy ...Camera ready sentiment analysis : quantification of real time brand advocacy ...
Camera ready sentiment analysis : quantification of real time brand advocacy ...
 
Customer analytics fast facts v3
Customer analytics fast facts v3Customer analytics fast facts v3
Customer analytics fast facts v3
 
Optimization as a Golden Layer - Chris Diener, SVP Analytics, Absolutdata
Optimization as a Golden Layer - Chris Diener, SVP Analytics, AbsolutdataOptimization as a Golden Layer - Chris Diener, SVP Analytics, Absolutdata
Optimization as a Golden Layer - Chris Diener, SVP Analytics, Absolutdata
 
From 'I think' to 'I know'
From 'I think' to 'I know'From 'I think' to 'I know'
From 'I think' to 'I know'
 

Recently uploaded

Call me @ 9892124323 Cheap Rate Call Girls in Vashi with Real Photo 100% Secure
Call me @ 9892124323  Cheap Rate Call Girls in Vashi with Real Photo 100% SecureCall me @ 9892124323  Cheap Rate Call Girls in Vashi with Real Photo 100% Secure
Call me @ 9892124323 Cheap Rate Call Girls in Vashi with Real Photo 100% SecurePooja Nehwal
 
Probability Grade 10 Third Quarter Lessons
Probability Grade 10 Third Quarter LessonsProbability Grade 10 Third Quarter Lessons
Probability Grade 10 Third Quarter LessonsJoseMangaJr1
 
Call Girls Begur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Begur Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Begur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Begur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
Generative AI on Enterprise Cloud with NiFi and Milvus
Generative AI on Enterprise Cloud with NiFi and MilvusGenerative AI on Enterprise Cloud with NiFi and Milvus
Generative AI on Enterprise Cloud with NiFi and MilvusTimothy Spann
 
Capstone Project on IBM Data Analytics Program
Capstone Project on IBM Data Analytics ProgramCapstone Project on IBM Data Analytics Program
Capstone Project on IBM Data Analytics ProgramMoniSankarHazra
 
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
 
Accredited-Transport-Cooperatives-Jan-2021-Web.pdf
Accredited-Transport-Cooperatives-Jan-2021-Web.pdfAccredited-Transport-Cooperatives-Jan-2021-Web.pdf
Accredited-Transport-Cooperatives-Jan-2021-Web.pdfadriantubila
 
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...SUHANI PANDEY
 
Discover Why Less is More in B2B Research
Discover Why Less is More in B2B ResearchDiscover Why Less is More in B2B Research
Discover Why Less is More in B2B Researchmichael115558
 
Halmar dropshipping via API with DroFx
Halmar  dropshipping  via API with DroFxHalmar  dropshipping  via API with DroFx
Halmar dropshipping via API with DroFxolyaivanovalion
 
April 2024 - Crypto Market Report's Analysis
April 2024 - Crypto Market Report's AnalysisApril 2024 - Crypto Market Report's Analysis
April 2024 - Crypto Market Report's Analysismanisha194592
 
Mature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptxMature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptxolyaivanovalion
 
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...Delhi Call girls
 
Invezz.com - Grow your wealth with trading signals
Invezz.com - Grow your wealth with trading signalsInvezz.com - Grow your wealth with trading signals
Invezz.com - Grow your wealth with trading signalsInvezz1
 
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...amitlee9823
 
Ravak dropshipping via API with DroFx.pptx
Ravak dropshipping via API with DroFx.pptxRavak dropshipping via API with DroFx.pptx
Ravak dropshipping via API with DroFx.pptxolyaivanovalion
 

Recently uploaded (20)

Call me @ 9892124323 Cheap Rate Call Girls in Vashi with Real Photo 100% Secure
Call me @ 9892124323  Cheap Rate Call Girls in Vashi with Real Photo 100% SecureCall me @ 9892124323  Cheap Rate Call Girls in Vashi with Real Photo 100% Secure
Call me @ 9892124323 Cheap Rate Call Girls in Vashi with Real Photo 100% Secure
 
Probability Grade 10 Third Quarter Lessons
Probability Grade 10 Third Quarter LessonsProbability Grade 10 Third Quarter Lessons
Probability Grade 10 Third Quarter Lessons
 
Call Girls Begur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Begur Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Begur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Begur Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Doha Qatar (+966572737505 ! Get CytotecAbortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
 
Generative AI on Enterprise Cloud with NiFi and Milvus
Generative AI on Enterprise Cloud with NiFi and MilvusGenerative AI on Enterprise Cloud with NiFi and Milvus
Generative AI on Enterprise Cloud with NiFi and Milvus
 
Capstone Project on IBM Data Analytics Program
Capstone Project on IBM Data Analytics ProgramCapstone Project on IBM Data Analytics Program
Capstone Project on IBM Data Analytics Program
 
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
 
Accredited-Transport-Cooperatives-Jan-2021-Web.pdf
Accredited-Transport-Cooperatives-Jan-2021-Web.pdfAccredited-Transport-Cooperatives-Jan-2021-Web.pdf
Accredited-Transport-Cooperatives-Jan-2021-Web.pdf
 
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
VIP Model Call Girls Hinjewadi ( Pune ) Call ON 8005736733 Starting From 5K t...
 
Discover Why Less is More in B2B Research
Discover Why Less is More in B2B ResearchDiscover Why Less is More in B2B Research
Discover Why Less is More in B2B Research
 
Halmar dropshipping via API with DroFx
Halmar  dropshipping  via API with DroFxHalmar  dropshipping  via API with DroFx
Halmar dropshipping via API with DroFx
 
April 2024 - Crypto Market Report's Analysis
April 2024 - Crypto Market Report's AnalysisApril 2024 - Crypto Market Report's Analysis
April 2024 - Crypto Market Report's Analysis
 
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Saket (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
 
Mature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptxMature dropshipping via API with DroFx.pptx
Mature dropshipping via API with DroFx.pptx
 
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
Call Girls in Sarai Kale Khan Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts S...
 
Invezz.com - Grow your wealth with trading signals
Invezz.com - Grow your wealth with trading signalsInvezz.com - Grow your wealth with trading signals
Invezz.com - Grow your wealth with trading signals
 
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
Escorts Service Kumaraswamy Layout ☎ 7737669865☎ Book Your One night Stand (B...
 
Ravak dropshipping via API with DroFx.pptx
Ravak dropshipping via API with DroFx.pptxRavak dropshipping via API with DroFx.pptx
Ravak dropshipping via API with DroFx.pptx
 
Sampling (random) method and Non random.ppt
Sampling (random) method and Non random.pptSampling (random) method and Non random.ppt
Sampling (random) method and Non random.ppt
 

Converting free users to paid subscribers

  • 1. © Absolutdata 2014 Proprietary and Confidential SaaS Challenge Converting FREE users to PAID subscribers
  • 2. © Absolutdata 2014 Proprietary and Confidential More Sign Ups = More Money NOT ANY MORE !!! ? Acquiring new sign up’s isn’t enough !!! Wondered why Box, the cloud storage service is getting “boxed”?
  • 3. © Absolutdata 2014 Proprietary and Confidential Revenue only comes from approximately 5% users who PAY SaaS companies need to act fast and need a survival strategy to boost revenue without additional marketing costs
  • 4. © Absolutdata 2014 Proprietary and Confidential But do you know where your next paying customer is coming from ????
  • 5. © Absolutdata 2014 Proprietary and Confidential Aim for the bull’s eye !!!!! Mythical- Do not exist Focus Ignore Nurture CostofConversion HighLow Low High Likelihood to pay Focus on the right set of customers
  • 6. © Absolutdata 2014 Proprietary and Confidential Focus on the right things and find your path to conversion : Have the right message Choose the right medium Find the opportune time Absolutdata helps you increase conversion of free and trial customers, by 25-30%, in a very short period of time. Read the full article on : http://linkd.in/1ogfiJV Pack a punch and increase your revenue Conversion Path FREE TRIALERS 1 2 Right time to reach out Most well received channel What features do they use Who are they PAID USERS
  • 7. © Absolutdata 2014 Proprietary and Confidential Thank You