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This Presentation was presented in the 23rd Edition of MRSI, the Annual Market Research Seminar by Aviral Mathur.
In today’s competitive landscape, with organizations chasing similar global growth opportunities under challenging market conditions, it becomes imperative to rationalize marketing strategies and optimize spends. Strategic Country Clustering (SCC) is a powerful tool that enables the decision makers to identify homogenous markets for optimal strategy execution. This paper introduces the concept of SCC, its applications, impact on business, and details on the available approaches. However, the focus is on the process followed by us which involves bottom up clustering approach with customization of available ensemble method.
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