The Aisa Oy was invented for Sustainable Entrepreneurship course for second year business students. We had to invent a new product with a team and make a business plan of it to present for "potential investors". This PowerPoint was a part of our presentation. The idea of it was to try make a trendy visual appearance to support our brand image. The names of my team mates are censored to protect their privacy.

1. Business Plan for
®
Aliisa Tiainen, A---- A----,
A--- K------- & K-------- V------

2. Company description
Private limited
Aisa Oy
company
Owned and
operated by V----
Based in Vantaa
---, A----, Tiainen
& K-------

3. Product

5. Industry analysis and trends
Trends  No totally
Ageing
Kekko’s replacing
population
glasses substitutes
Last year
Over 20 total turnover Competitive
importers €325.6 market
million

6. Management
CEO
K-------- V------
Marketing
CFO Sales Manager
Manager
Aliisa Tiainen A---- A----
A--- K-------
Hired Salesmen
Accountant (in Future)

7. Target market
• 69% of the Finns (over 15-
yearolds) need glasses
• This means 3,5 million
Finns!
• Out of 12 EBAs, 8 use or have used
glasses / contact lenses
Our target market:
Women of 20 years and above

8. Competitor analysis
1. Other importers
2. Eyewear designers
Importers Resources Experience Brands Differentiation
Luxottica + + + -
group
Safilo group + + + -

9. Substitutes New entrants
Contact lenses, laser- New more developed
eye-surgery version, cheap versions
Industry
rivalry
Suppliers Buyers
Problems with the Product demand falls
Chinese manufacturer due to change in trends

10. Marketing strategy
Brand image
Price
Promotion

11. Operations Plan

12. Technology Plan
Communications
Communications
Communications

13. Financials
Business starts
€100,000 making profit in year
investment needed 3
Breakeven analysis
Payback period 4.5
 400% increase
to of 6.5 years. in sales

14.  Aisa Oy sales in year 1 €46,984

15. Aisa sales in year 1:
P: 1,000
T: 1,000
F: 300

16. ®
Oy
- thank you all for your
time and attention!
Please feel free to ask if you have
any questions