1. TRENDS Monti Bray, Christina Martinez, Ali Chastain, AbiVerValin, Cassie Hickman

2. Immediate Indulgence Multitasking and getting what you want, when you want it. Implications: Technology evolving in a fast paced, competitive environment has resulted in consumers developing the need for instant results. This leaves people looking for any new ways to accomplish many jobs at one time. Ordering food online Energy drinks Apps Smart phones Search Engines Adderall Online Video News Video for Information Mobile Uploads Touch Screens Diet Pills Plastic Surgery

4. According to h+Magazine, culture has amplified the belief that we should be performing simultaneous and consecutive activities while our need for social connections is at a peek, making new channels widely prevalent.

5. Switchtasking is switching between tasks. This is done swiftly and quickly and we experience it as if we were actually multitasking.

7. Brands – Consumers are constantly looking for the next way to add something to their gadgets to make it more convenient and pliable to do more things at once to save time. This puts pressure on brands to constantly come out with newer and more relevant technology, therefore driving innovation.

11. Brands – Brand must live up to our rising expectations. Ease and efficiency have become a main focus, but it isn’t enough that something simply works well. Now nearly everything must be customizable in order to better suit the lifestyle and showcase the personality of these people. It is important that everything be available to us when we want it, and that each item comes with additional added value than the previous one.

14. According to Advertising Age, the Groupon movement has been expanding because consumer’s ever-expanding appetite for deals needs to be satiated.

16. Brands – Brands that are featured on discounted deal websites are usually remembered. Say one of the brands featured for a deal is a new local business. The deal they’re offering is a good one, which draws you into their store. Suddenly, you are hooked, creating competition for emerging brands and existing ones.

19. Brands – Brands need to cater to the file-sharing, procrastinating lifestyle. Netflix is a great example; we can watch any type of movie or show instantaneously without planning ahead. Brands will need to continue to make themselves accessible and shareable to their consumers.