Yandex, a large Russian tech company, created an app feature called "Give a High Five to Team Russia" to allow fans to support Russian athletes competing in the 2016 Rio Olympics. The feature allowed users to send virtual high fives to athletes, who could then respond by slamming their hand on an interactive display in Rio. Over 92,000 high fives were sent, and Russian athletes specifically visited the display to return greetings to new supporters. Both fans and athletes found the mutual support meaningful during a controversial Olympics for Russia.

1. HIGH FIVE
TO TEAM
RUSSIA

2. Yandex is one of the largest internet
companies in Europe, operating Russia’s
most popular search engine. We provide
user-centric products and services to
make people’s life easier

3. ф
Games of the XXXI Olympiad
is a real challenge for us

4. There's a media scandal raging around
Team Russia. It builds up the stress and
demoralizes the athletes
Rio is so far, and
it’s hard for fans
to be there to
support Team
Russia
Fans refuse to travel
because they don’t
know whether the Team
Russia will be approved
for the competition or
disqualified
The athletes are
far from home and
desperately they
need support
BECAUSE

5. But the history teaches us
that great victories happen
not because of, but in spite of

6. Yandex and Russian Olympic
Committee helped supporters
and athletes reach each other.
We turned the familiar
gesture „High Five“ into
a symbol of support and victory

7. We added the special block „Give a High
Five to Team Russia“ to the Yandex app
for iOS and Android. So that everyone
could send the support to Russian
athletes and, most importantly, to get
their answers
THE TOUCH OF VICTORY

8. THE MECHANICS
A user gives a virtual „High Five“
to all athletes in the Yandex app
The user receives notification
that an athlete gave him „five“
in response
The Yandex
app gives
to fan the
opportunity to
learn information
about the athlete
in search results
1
3
4
2
Moscow
Rio
The athlete
slams the screen
on the online
stand in the
Russian Olympic
Team Fans House
in Rio de Janeiro

9. We asked
ROC for the
athlete's
profiles
Developed a new
interactive block
in the Yandex App
Installed interactive
stands in the
Russian Olympic
Team Fans House
managed by ROC
in Rio de Janeiro
Sergei Komissarov
Russian yachtsman
HOW WE DID THIS

10. THE USER INTERFACE
Athletes came to the Yandex stands in the Russian Olympic
Team Fans House in Rio de Janeiro. They saw the number of
unique users’ „fives“. Than the athlete chose his profile in
database and gave „High Five“ back to fans

11. THE WAY IT WAS
See the way our interactive stand worked

12. THE ACCOMPLISHMENTS
PARTICIPATING ATHLETES
Team Russia members sent
their „fives“ in response92„fives“ sent
by supporters
Anastasia
Bliznyuk
1 114 000
Andrey
Mitin
Margarita
Mamun
Alexey
Yakimenko
And many others
Olympic champion
Rhythmic Gymnastics
Olympic champion
Rhythmic Gymnastics
Fencing.
Member of the Olympic
Games Team Russia
Equestrian
triathlon
Sofia
Velikaya
Fencing.
Olympic champion

13. THE RESULTS
56 642
by
Team Russia members went back to the Russian
Olympic Team Fans House especially to give their
„fives“ in responseto new supporters' greetings
Supporters got better knowledge of Team Russia
through Yandex search results
shares of athlete's „fives“
in social networks
times more Yandex search user activity
in the app during the Olympics

14. AND MORE...
times more visits of the Olympic project users
to the home page of the Yandex app
by 4-6

15. AND BESIDES
The project was
covered by NTV,
Match TV
channels
and Mayak
radio station

16. Sent my “five” to Team Russia members in Rio
through @yandex. So that they won't be sad in the
favelas there. #дайпятькомандероссии
Sent my „five“ to Team Russia members in Rio through @yandex. Received greetings from Sophia
Velikaya. Send your „fives“ to our athletes! They really need our support!
Max
100500
Laysan
Utyasheva
Personally, I respect those who dedicated their lives to professional sport. So what am I all about?
You can and should support our national Olympic team! Believe me, our attention and support is
a great help to our guys #дайпятькомандероссии
Nastasia
Samburskaya
A close friend just came back from
Rio and told me how they went to support
together with a friend of him for Beslan
Mudranov. They shouted “Beslan, come on for-
ward.” When Beslan won, he began to look for
those who supported. He found my friends
thanks to the T-shorts and smiled, because it is
important to understand, that you have support.
Download the Yandex#ДайПять app and
support our team right now. #Яндекс @yandex
Tina
Kandelaki
The whole world is watching the Olympics, and it is a pity that our team this time is not full. The guys
need our support, be bold! Together — we are a force! #дайпятькомандероссии
Natalia
Rudova
THE WRITTEN COVERAGE

17. USER FEEDBACK
Elizaveta Konchakova
and Team Russia
Another virtual “five” from a fan just arrived in
Rio. Today Aliya Mustafina sent her answer.
The athlete was impressed by the gesture of
the fan, and she thanks for the support on
behalf of Team Russia.
elizvetakonchakova Exchanged high
fives with an Olympic athlete
through Yandex. Cheer and support!
Victory! #дайпятькомандероссии
dena_vnuk While someone collected Pokemons
I found an alternative and collected fives from
the athletes of the Olympic team the first collage
#Рио2016 #дайпятькомандероссии #спортестьжизнь
ledenec881 Left in the memories
#дайпятькомандероссии
#олимпиада2016 #приветизрио
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18. WE’RE PROUD THAT
fans actively supported
Team Russia and sent
their virtual
„fives“
athletes showed genuine
attention to the fans and
won medals for the country
from the first days of the
Olympics
Yandex
technologies made
all that possible
and worked for
the benefit of emotions

19. THANK YOU