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Market Engineering Research


Analysis of the Brazilian Surfactants Market :
 Market Trends and Strategic Opportunities
        Chemicals, Materials and Food (CMF)
          Research Service Code: NAC9-39




                                                 1
Background to Study                                 Slide 03
Research Aims and Objectives                        Slide 04
Scope of Research                                   Slide 05
Respondent Scope                                    Slide 06
Methodology followed                                Slide 07
Research Deliverables                               Slide 08
Benefits of Research                                Slide 10
Frost & Sullivan Company Information and Contacts   Slide 11




                                      Content
Background to Study


 This research provides analysis of the Brazilian Surfactants market regarding to amphoteric,
 anionic, cationic and nonionic surfactants. The base year is 2011, and the analysed period is
 from 2009 to 2018.


 The growth of end-user sectors is the major driver for the surfactants market in Brazil. The
 most important sectors are Personal Care and Household products. Also, it is important to
 emphasize Mining and Agrochemicals applications. These sectors have smaller participation in
 volume, but important presence in revenue.


 Increasing average incomes and higher level of Education in the population are driving
 consumption for more added valued products. Increase demand of high quality, low cost, high
 performance, multi functional and environmental friendly surfactants is expected in this
 context. Products adding value, time saving and green appeal to end-user sectors and
 customers are also expected to be high trends in the market.


 From 2011 to 2018 the total surfactants market is expected to increase by 44.9 percent in
 revenues.



NAC9-39                                                                                      3
Research Aims and Objectives

               Research Aim                            Research Objectives
                                              To provide an overview of the Surfactants Market
                                              in Brazil
                                          1

                                              To provide insight into the market drivers and
                                              restraints , and determine their impact on the
                                              future market demand for the Brazilian
                                              Surfactants Market
                                          2

   The aim of this research is to fully       To determine the market volume ,revenues and
           identify and analyze the           forecasts of the Surfactants Market in Brazil from
                                              2009 to 2018
    Surfactants Market in Brazil and      3
          provide market trends and           To analyze the competitive environment and the
     opportunities and conclusions.           opportunity size , as well as market metrics for
                                              each of the studied products
                                          4

                                              To provide an analysis and insights of key end-
                                              user markets, and main used products in the
                                              surfactants industry
                                          5

                                              To provide strategic insights and analysis based on
                                              the market assessment of the Brazilian
                                              Surfactants Market
                                          6


NAC9-39                                                                                             4
Project Scope


                                                                         END-USER SCOPE:
         GEOGRAPHIC SCOPE:                                 • Cleaning care and personal care products,
          •       Brazil                                      agrochemicals applications, mining and
                                                                 some other applications such as
                                                                 emulsions for textiles, oilfield and
                                                                           construction.




• Cocoamidopropyil Betaine
                                                     • Sulfonates and Sulfonic acid-
                                                       based
                                                     • Sulfates



                             Amphoteric   Anionic
                                                                                       PRODUCT SCOPE:
                                                                                       Amphoteric, Anionic,
                                                                                       Cationic and Nonionic
                                                                                           Surfactants
                              Nonionic    Cationic

• Diethanolamide – DEA
• Nonylphenol Ethoxylated                            • Amine oxide
• Ethoxylated Alcohol                                • Quaternary ammonium C18-C16
• Fatty Amine Ethoxylated                            • Quaternary ammonium C16-C14
                                                     • Benzalkonium chloride




NAC9-39                                                                                                        5
Research and Respondent Scope


 Frost & Sullivan conducted this study based on comprehensive interviews with technical staff, sales, and
 business development and marketing management of the industrial protective gloves market participants in
 Brazil, using a structured questionnaire. This questionnaire contained both open ended and ranking scale
 questions aimed at gaining enough information to meet the said aims and objectives.



      Organisation Type                Target Designations                  Type of Information

                                  Local sales and marketing
Multinational, Local                                                Market Demand Volumes, Supply chain
                                  managers, Sales Directors &
                                                                    strategies, Key Competitive Issues,
manufacturers /                   Managers, Business Development
                                                                    Revenues, challenges, drivers &
Distributors and end-users        Managers, Product Managers,
                                                                    restraints, Products, trendsEtc.
                                  Technical Managers, buyer


                                  Association President and         Industry Data, Supplier Information and
Industry Associations             members                           forecasted volumes of various product
                                                                    lines, challenges, etc.




NAC9-39                                                                                                       6
Methodology Followed


 The research methodology combines primary and
 secondary research to provide a holistic analysis of the
 Surfactants Market in Brazil , following the principles of
 Frost & Sullivan's market engineering research
 methodology
 This is a measurement-based system of market
 measurement, analysis, forecasting, strategy development,
 and monitoring. The full research cycle is outlined in the
 chart alongside. Frost & Sullivan’s approach is designed to
 fully integrate market research, goal setting, strategic
 marketing, market planning, implementation, and                          Frost & Sullivan’s
 monitoring as integral components of the marketing            Market Engineering Research Methodology

 process in agreement with its clients



   This study is based on thorough secondary and primary research principles. Extensive
   interviews were conducted with key companies. Industry associations and end-users also
   provided key market information allowing for a thorough, top-down analysis of the
   Surfactants Market in Brazil


NAC9-39                                                                                              7
Research Deliverables 1/2



 Analysis of the Brazilian Surfactants Market

     Market Overview

     Market Engineering Measurements

     Market Drivers and Restraints

     End User Analysis

     Market revenues, Growth Rates and Forecasts

     Participants and Market Share Analysis




                                                   Note: Figures and numbers are illustrative


NAC9-39                                                                                     8
Research Deliverables 2/2



    Strategic Insights

      Forecast and trends of the studied
      products

      Conclusions

      Final Recommendations




   Renewable     sourced    and   multifunctional
   ingredients tend to increase market share
   use, as well as participation in end-user
   products and customer preferences.




                                                    Note: Figures and numbers are illustrative


NAC9-39                                                                                      9
Benefits of Research


                                        Provides insights into the
                                             industry layout

          Analysis of the key end                                Analysis of the surfactants market
                                                   1                     structure in Brazil
                   users
                                        8                        2




 Comprehensive revenue
                                    7
                                             Research                3         Identifies growth
       forecasts
                                             Benefits                            opportunities



                                        6                        4

         Key market drivers,                       5                     Provides a detailed
      restraints and challenges                                           competitive analysis &
                                                                         strategic recommendations
                                        Provides country focused
                                            specific analysis



NAC9-39                                                                                              10
Frost & Sullivan Contacts




          Lisse de Oliveira
                                               Alessandra Lancellotti
          Research Analyst,
                                               CBU Leader – Chemicals, Materials and Food
          Frost & Sullivan Latin America
                                               Frost & Sullivan Latin America
          +55 11 3065 8473
                                               +55 11 3065 8447
          Lisse.oliveira@frost.com
                                               Alessandra.lancellotti@frost.com




NAC9-39                                                                                     11

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Analysis Of The Brazilian Surfactant Market In Brazil Brochure

  • 1. Market Engineering Research Analysis of the Brazilian Surfactants Market : Market Trends and Strategic Opportunities Chemicals, Materials and Food (CMF) Research Service Code: NAC9-39 1
  • 2. Background to Study Slide 03 Research Aims and Objectives Slide 04 Scope of Research Slide 05 Respondent Scope Slide 06 Methodology followed Slide 07 Research Deliverables Slide 08 Benefits of Research Slide 10 Frost & Sullivan Company Information and Contacts Slide 11 Content
  • 3. Background to Study This research provides analysis of the Brazilian Surfactants market regarding to amphoteric, anionic, cationic and nonionic surfactants. The base year is 2011, and the analysed period is from 2009 to 2018. The growth of end-user sectors is the major driver for the surfactants market in Brazil. The most important sectors are Personal Care and Household products. Also, it is important to emphasize Mining and Agrochemicals applications. These sectors have smaller participation in volume, but important presence in revenue. Increasing average incomes and higher level of Education in the population are driving consumption for more added valued products. Increase demand of high quality, low cost, high performance, multi functional and environmental friendly surfactants is expected in this context. Products adding value, time saving and green appeal to end-user sectors and customers are also expected to be high trends in the market. From 2011 to 2018 the total surfactants market is expected to increase by 44.9 percent in revenues. NAC9-39 3
  • 4. Research Aims and Objectives Research Aim Research Objectives To provide an overview of the Surfactants Market in Brazil 1 To provide insight into the market drivers and restraints , and determine their impact on the future market demand for the Brazilian Surfactants Market 2 The aim of this research is to fully To determine the market volume ,revenues and identify and analyze the forecasts of the Surfactants Market in Brazil from 2009 to 2018 Surfactants Market in Brazil and 3 provide market trends and To analyze the competitive environment and the opportunities and conclusions. opportunity size , as well as market metrics for each of the studied products 4 To provide an analysis and insights of key end- user markets, and main used products in the surfactants industry 5 To provide strategic insights and analysis based on the market assessment of the Brazilian Surfactants Market 6 NAC9-39 4
  • 5. Project Scope END-USER SCOPE: GEOGRAPHIC SCOPE: • Cleaning care and personal care products, • Brazil agrochemicals applications, mining and some other applications such as emulsions for textiles, oilfield and construction. • Cocoamidopropyil Betaine • Sulfonates and Sulfonic acid- based • Sulfates Amphoteric Anionic PRODUCT SCOPE: Amphoteric, Anionic, Cationic and Nonionic Surfactants Nonionic Cationic • Diethanolamide – DEA • Nonylphenol Ethoxylated • Amine oxide • Ethoxylated Alcohol • Quaternary ammonium C18-C16 • Fatty Amine Ethoxylated • Quaternary ammonium C16-C14 • Benzalkonium chloride NAC9-39 5
  • 6. Research and Respondent Scope Frost & Sullivan conducted this study based on comprehensive interviews with technical staff, sales, and business development and marketing management of the industrial protective gloves market participants in Brazil, using a structured questionnaire. This questionnaire contained both open ended and ranking scale questions aimed at gaining enough information to meet the said aims and objectives. Organisation Type Target Designations Type of Information Local sales and marketing Multinational, Local Market Demand Volumes, Supply chain managers, Sales Directors & strategies, Key Competitive Issues, manufacturers / Managers, Business Development Revenues, challenges, drivers & Distributors and end-users Managers, Product Managers, restraints, Products, trendsEtc. Technical Managers, buyer Association President and Industry Data, Supplier Information and Industry Associations members forecasted volumes of various product lines, challenges, etc. NAC9-39 6
  • 7. Methodology Followed The research methodology combines primary and secondary research to provide a holistic analysis of the Surfactants Market in Brazil , following the principles of Frost & Sullivan's market engineering research methodology This is a measurement-based system of market measurement, analysis, forecasting, strategy development, and monitoring. The full research cycle is outlined in the chart alongside. Frost & Sullivan’s approach is designed to fully integrate market research, goal setting, strategic marketing, market planning, implementation, and Frost & Sullivan’s monitoring as integral components of the marketing Market Engineering Research Methodology process in agreement with its clients This study is based on thorough secondary and primary research principles. Extensive interviews were conducted with key companies. Industry associations and end-users also provided key market information allowing for a thorough, top-down analysis of the Surfactants Market in Brazil NAC9-39 7
  • 8. Research Deliverables 1/2 Analysis of the Brazilian Surfactants Market Market Overview Market Engineering Measurements Market Drivers and Restraints End User Analysis Market revenues, Growth Rates and Forecasts Participants and Market Share Analysis Note: Figures and numbers are illustrative NAC9-39 8
  • 9. Research Deliverables 2/2 Strategic Insights Forecast and trends of the studied products Conclusions Final Recommendations Renewable sourced and multifunctional ingredients tend to increase market share use, as well as participation in end-user products and customer preferences. Note: Figures and numbers are illustrative NAC9-39 9
  • 10. Benefits of Research Provides insights into the industry layout Analysis of the key end Analysis of the surfactants market 1 structure in Brazil users 8 2 Comprehensive revenue 7 Research 3 Identifies growth forecasts Benefits opportunities 6 4 Key market drivers, 5 Provides a detailed restraints and challenges competitive analysis & strategic recommendations Provides country focused specific analysis NAC9-39 10
  • 11. Frost & Sullivan Contacts Lisse de Oliveira Alessandra Lancellotti Research Analyst, CBU Leader – Chemicals, Materials and Food Frost & Sullivan Latin America Frost & Sullivan Latin America +55 11 3065 8473 +55 11 3065 8447 Lisse.oliveira@frost.com Alessandra.lancellotti@frost.com NAC9-39 11