2. Hypothesis
The U.S. economy is undergoing
deeply structural changes which are affecting
the way we work, and uprooting all previous
beliefs about what ‘work’ is.
Alyssa Martin
3. Key Forces
Technology
has created new jobs to support itself and eliminated others
Internet
created worldwide networks, allowing for ease of communication
Globalization
product of technology and outsourcing
Financial Crisis
has made the job market unpredicatable
Benefits not guaranteed
employee sponsored health insurance and benefits are no longer a given
New Generation
baby boomers retiring, new generation taking over
Women
women in all areas of work and in business/leadership positions
Sustainability
increasing awareness of our surroundings and impacts
Alyssa Martin
4. Trend Example
Resourcefulness
use what you have to learn new skills and get ahead
skillsharing
youtube learning & online tutorials/programs
co-working
lean startup
New jobs are being created everyday, we need entrepreneurs and an adaptable
workforce to keep up with the new demands of the 21st century.
Technology has made education more accessible than ever before.
Alyssa Martin
5. Trend Example
Crowdsourcing & Contracting
colloborate with other people to get work done
craigslist
fiverr
skype
google docs
project teams
Companies already want more short-term independent contractors and consultants
and fewer traditional employees because contractors are cheaper.
In the future there's going to be a huge focus on finding the essential people and
outsourcing the rest.
Work will mean managing a tribe, creating a movement and operating in teams
to change the world.
Alyssa Martin
6. Trend Example
Personal Autonomy
work when you want, where you want, how you want
permanent freelance
workplace as comfortable as home
location independent, working anywhere
career lattice instead of ladder
Temporary and freelance jobs are simply reflections of the new reality:
All business is contingent and nothing is guaranteed to last.
Success will be defined not by rank or seniority but by getting what
matters to you personally.
Alyssa Martin
7. Subculture
Barter Economy
to trade goods or services without the exchange of money
being self-reliant
work as much or as little as you want
allows for creativity
utilizing skills and items
you already posesss
off the grid
This resourcefulness and thriftiness is a backlash against big business and commercialism
and is an extension of the permanent freelance trend where you have to be motivated to
make the system work for you.
Alyssa Martin
8. Client
Google
can use these trends to expand their definition of work and employees
Resourcefulness
Promote Educational Googling
allow users to curate google searches in educational
interest and hobbie bundles to aid in people being
resourceful and learning on their own
Crowdsourcing & Contracting
Find ways to employ and pay the public
share the wealth, literally, by putting googles millions of
users to work on small items and pay them for it, this will
help google seem more friendly and less like a big business.
Alyssa Martin