Bitcoin is becoming more approachable to everyday consumers through new use cases. Fold's Starbucks app that provided 20% discounts introduced many to Bitcoin's value. Books and documentaries have also educated people on Bitcoin. Services like 21 Inc make running a Bitcoin node plug-and-play. New projects like Tritium by Purse.io and Mycelium Swish applying Bitcoin to e-commerce and food delivery are expanding Bitcoin's uses. As more applications are found, Bitcoin will continue gaining mainstream appeal and understanding.

1. teamsteverhyner.com http://www.teamsteverhyner.com/bitcoins-new-use-cases-make-it-more-approachable-by-consumers/
Steven L.
Rhyner
Bitcoin’s New Use Cases Make it More Approachable By
Consumers
Bringing Bitcoin to mainstream consumers has proven to be quite the struggle over the past few years, as
most people don’t see the value in using digital currency over traditional payment methods. As Bitcoin is
slowly maturing – and new projects and integrations are starting to roll out – the general attitude towards
Bitcoin is slowly starting to change. The “killer app” for Bitcoin hasn’t been found just yet, but we are getting
closer every month.
Also read: 2015 Proves Bitcoin Is Here To Stay
Finding The Right Bitcoin Use Case For Everyday Consumers
For nearly seven years now, Bitcoin has been somewhat of a mysterious niche project that had the allure of being
inaccessible to everyday consumers. Transparent public ledger technology combined with global payments is not
something people on the street are too worried about these days, nor do they see the need for alternative payment
methods just yet.
That situation has come to change in recent months, though, as more and more use cases are being discovered
consumers can relate to. For example, when Fold launched their application to get a 20% discount at Starbucks, a
lot of people saw the light of day as far as Bitcoin was concerned. Even though the launch of this use case was fairly
restricted, many Bitcoin enthusiasts enjoyed their discounts.

2. But that is not the only factor that has made Bitcoin more approachable for everyday consumers. Various books have
been published on the topic of Bitcoin and digital currencies,
giving people valuable insights into this new and exciting world.
Even though a book might not be the best representation of
Bitcoin, the format goes to show that this is not just another flash
in the pan.
Speaking of getting Bitcoin on the minds of people, initiatives
such as BitFilm Festival, as well as various Bitcoin
documentaries, create a visual representation of what makes
digital currency tick. Regardless of whether somebody has a
tech-savvy background or not, visual media is something
everybody can understand, and Bitcoin benefits from this
medium.
Understanding the concept of the Bitcoin network is general has
been a huge challenge for a lot of people as well. Terminology
such as mining and Bitcoin Nodes can be confusing, but a
solution has been found for that as well. Anyone in the world can
now operate a plug-and-play Bitcoin
Node, thanks to 21 Inc. Also, the
recent efforts by Chris Ellis gave the
world video material on how to build a
Bitcoin Node themselves, without having to invest a ton of money.
The Only Limitation Is Our Imagination
Truth be told, there is nothing that can’t be done with Bitcoin or its underlying
blockchain technology. Any type of project can be built on top of the
blockchain, with or without using Bitcoin as a currency to pay for goods and
services. Various projects are in development as we speak, and asCraig
Sellars recently stated, he’s building “whatever you can imagine on a magic
ledger.”
On the consumer front, things are not stagnating either. Just a few days ago,
popular online shopping servicePurse.io announced their new project, called
Tritium. Bitcoin can be of great value in the e-commerce and m-commerce
sectors, and Tritium will be designed to bring more value to both merchants
and consumers.
Just a few years ago, no one would have considered how the food ordering
industry would be revolutionized in such a spectacular way. Mycelium
Swish is connecting Bitcoin to this market segment by letting consumers
order food from a billboard containing a valid QR code. Simply pay for the
order in Bitcoin, and pick up the food from the restaurant.
Even government officials are slowly warming up to the idea of Bitcoin and digital currency. Mauricio Macri, who was
recently elected as new President of Argentina, is open to the idea of using Bitcoin and its technology at some point.
Additionally, Ukraine’s national bank confirmed their interest in integrating Bitcoin sooner rather than later.
There are still some kinks to work out when it comes to fully understanding Bitcoin and blockchain technology. Most of
these kinks exist on a psychological level, as very few consumers have given the concept of money a second

3. thought as of late. Slowly but surely, people realize there is an alternative form of financial tools in existence, and
there is no better time than now to become part of the Bitcoin community.
Re-posted from www.news.bitcoin.com December 18, 2015 by by JP Buntinx
Does anyone remember when online shopping started? It was at a turtle’s pace. I don’t recall where I saw it,
but I do remember that online shopping outpaced in person shopping at some point this holiday shopping
season. Needless to say, there is a network marketing opportunity involving mining Bitcoin. This is ground
floor material. For more information click here. Or send me an email: steve@prplus.com.
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