4. why now?
• Rising number of high earners who have interest in
investing but lack effective strategy to keep track of the
stock market.
5. Market Size
• india has registered tremendous growth in terms of the population of
HNWI ( High Net Worth Individuals )
and their wealth after global financial crisis.
50.9 53.8%
Rise in HNWI in 2009
to
65%fixed investment
attracting
of total investments in financial assets
6. Competition
• stock ideal
• strengths :
sophisticated charts with stock indicators
overlays and candlestick patterns
realtime stock quotes
• weakness :
costly
complicated user interface
7. Product
• avatar based interface
• realtime stock info
• earnings report calendar
• end of day stock scan
• watchlist
• grouping of stock portfolios
• custom price alerts : to warn when stock pass a threshold
• number of representation graphs to choose from
8. Why is it better?
• The alternatives available on the market are too
costly and they have a very complicated and not-so-
user-friendly interface.
Providing all the existing functionalities along with
some advanced features at a cheaper rate and with
user friendly design and considering the market
potential it would definitely be a hit
9. A perfect match to create a user friendly and
functionally rich product like this.
And with a good experience in marketing.
Team
DESIGNERS + CODERS
Perfect blend of Designers and coders