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Implications for Professional Practice:Retail Practices Can Inform Library Practices
Dueling Billboards.  Which is most effective? Photo credit:  funnyhub.com
Example of outdoor display  photo credit: ecoutdoors flickr.com
Retail store use of color and signage photo credit: Phil Manker flickr.com
Reference desk of the past vs. Ask-a-librarian space of the future photo credit: Beth Dempsey
Large ceiling-hung signs  help patrons navigate photo credit: Beth Dempsey

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