FinReg.sg_journey (2021).pptx

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Siti Aishah Zahari

Aishah's documentation of work from June-Dec 2021.

Business

FinReg.sg
Looking back & Looking ahead
2021 work

Design #1
Q&A frame
Learning:
Some areas
constitute giving
legal advice which
we cannot do
2

Recap: Universe of what we can cover, in Bubbles 3

Design #2
Tiles
Learning:
Info is messy,
cluttered and all
over the place so we
needed a way to
organise it
4

Design #2a
Mother tile
Learning:
Mother tile is useful
compilation but
how is it different
from MAS pages?
5

Design #3
Sections
Learning:
Info organisation
makes sense but at
a glance still looks
overwhelming and
hard to read
Immediate fixes:
● Groups
● Dynamic filters
7

Design #4
Wizard
Learning:
User is drawn to
click wizard and
completion rate is
66-77%, but ~70%
drop off straight
after
9

One key metric to watch
Conversion of user who visits site > clicks on question
Screenshot based on date range: 3 Nov - 3 Dec 2021

So what’s next?
Focus and Direction for Jan-March 2022

What will make
user click on
Q&A?
No introduction of new features,
only improving of current features
12

Sharing 2mins
of what Ken said
Ken is a business owner of a
mobile payment company,
and interested in also
accepting crypto payment
Hear why he thinks we are
better than Google!
13
Start video at 50:00
https://www.notion.so/intelllexpdt/Interview-with-Ken-
Chew-MCpay-aa95d2bb29b542fbbd844bd514697812

“
...collapse all the information
related to this topic…
thoughts and questions...
the way it is presented is
partly digested so I don’t
have to do so much work.
14

We will spend time talking to users
to validate...
➔ Which business contexts are related to
each other (user-clustering exercise)
➔ Which UI they prefer for the Q&A mode
search result
15

Option A:
1 Q&A, 1 result
16
Option B:
1 section, 1 result

What can we learn from successful
products?
Wikipedia
- Info page
- Useful for noobs
- FinReg’s index of
content > Relook at how
we are organising
questions within
sections
Quora
- Q&A thread
- Many contributors
- Understand what
makes Q&A more useful
Google
- Many content types
in results depending
on search query
- How can we keep Q&A as an
extraction of longer articles
18

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