Product Managers and Product Marketing Managers depend on sales enablement tools to ensure that sales teams have the right training and messages to make the most of their product opportunities.
However, when introducing new products or features to market, sales enablement often fails - resulting in an under-performing product launch or sluggish product. This failure can be signified by the following symptoms:
1. Unable to build confidence to overcome sales' reluctance to sell the new product
2. Competitors annihilate the first attempts to create a market segment
3. What seemed to work for some teams does not scale for other teams
Overcoming these challenges has a lot to do with what PMs and PMMs choose to do at the early stages of product introduction.
About the speakers: Contondo Co-Founders
A seasoned entrepreneur, Assaf has over 20 years experience defining, developing and selling various B2B products to mid and large scale enterprises globally. His previous company, PortAuthority, was acquired by Websense, where Assaf served as vice president of Strategic Accounts.
Aviv Ben Zeev
Aviv Ben Zeev has over 15 years' experience at large, global, high-tech companies in roles including engineering, sales and sales-management. Before co-founding Contondo, Aviv was Vice President of Sales, Europe at Orckit.
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