Assignment work for Business Idea Proposal

1. PET FLIGHTER24/7 supports for travelers flying with their pets
CONCEPT PITCHDECK
Assignment 2018

2. What is Preventing Pets from
Traveling with Airlines?
Lack of Practical know-how
on Airline and Foreign
Pet Arrival Policy
12.6% >43%
% of Households Having Pets
Pet Owners Household earn
$6,000 USD more than average
Source of Information:
• petplace.com
• www.hdb.gov.sg
Processing time for Pets flight
booking and Container availability
Few Scalable
Revenue model

3. PET FLIGHTER
Practical know-how on Airline and
Foreign Pet Arrival Policy
Information about Cabin Crew having
Pet First Aid and Emergency Care
Certificate
Compare over 160 Airlines Pet
Policy and Pet Arrival regulation
in multiple jurisdictions as a set of
questions and answers across
our Pet Flighter database.

4. Shorten Processing Time
Offer AR Measurement function to ease the
pain for Pet Owners measure the container
size required.
Upload Health Documents and health
checklist for the Pet prior boarding.
PET FLIGHTER

5. PET FLIGHTER
Scalable Revenue Model to compliment
Travel Journey
Lounge / Transit Spot offering
Pet-makeup / massage service
booking
Pet Travel Insurance

6. Go-To Market Plan
3rd Month : Minimum Viable Product
Phase 1 Ready
4th -6th Month : Go-to-Market
Campaign
7th – 9th Month: Growth Hacking and
Target Recruit 150 Travelers with
Pets
10th Month onwards : Pet Travel
Data to feedback and embed to
Singapore Airline Service

7. Our Revenue Model
Type Campaign Campaign SaaS / Platform Big Data
Clients  Pet Retail Brands  Hospitality
 Tourism
 Travel Agencies
 Insurance Agencies
 Airlines
Services  Web content for Pet
Travel
 Marketing collateral
 Advisory service
 Pet Travel content
 Marketing collateral
 Advisory
 Insurance Line-up  Analytics
 Targeted marketing
Rev.
Model
 Per project  Per project  Annual subscription  Per project
 Annual subscription
Short Term Long Term (Year 2 Onwards)

8. “We are aggressively pushing our team to seek paradigm shifting
technology to enhance our consumer experience and differentiate
our company.”
“As the Chairman, I am pushing our company exploring Blue
Ocean in Travel Industry and Pet Travel is definitely one”
Initial feedback
Our preliminary channel checks are very encouraging
Pet-Shop Owner
CEO,
Travel Agency
“Wow, this is a game changer!”
Broker, Insurance
Agency

9. Untapped potentials
57%
57%
68%
70%
74%
80%
85%
0% 50% 100%
2014 Key Markets
Smartphone Penetration (a)
VR Industry
Revenue Forecast(a)
US$ billion
Infrastructure is in place, however, market remains nascent
Source: pawsglobal.com

10.  Based on our approach to
content, delivery and business
model, we offer a
differentiated and value
adding service to our potential
clients
 To date, most Pet Travel
solutions providers are not yet
focused on Asia
 Our vision is to be a leader in
providing high quality and
mass Pet Travel solutions
HighLow
High
Low
Asia’s Consumer Reach
ProductQuality
Competitive landscape
Our Envisioned Market Positioning
PET FLIGHTER

11. • Nascent market with established infrastructure and no clear market leader
• End users / consumers in Asia are ready to embrace Travel with Pet
Significant Growth
Potential
• Most competitors are focused on expensive and low reach solutions
• Most competitors are not focusing on Asia
Favorable Market
Positioning
• Each team member are experts in their respective function
Seasoned Subject
Experts
• Unique access to open-minded decision makers in Asia
• Value add is easily recognized and understood
Strong Client Network
and Interest
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KEY TAKEAWAYS