The document outlines a radio advertising campaign for a car dealership with the goals of selling more vehicles through a cost-effective and targeted campaign. It proposes running ads on two radio stations, playing 30-second spots on one station and 15-second spots on the other for two weeks in November. The total cost of the campaign is estimated to be $3,080.

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2. Sales/Business Goal
 Cost-effective campaign with target focus
on 35+ demographic
 Sell more vehicles (25 in 3 months) –
Move more METAL!
 Branding of dealership
 Return on Investment
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3. Solution
 Targeting correct consumers and age cells
 WSOL-V101.5 Median age 45
 163,000 weekly listeners
 WJBT-93.3 The Beat Median age 31
 241,300 weekly listeners
 Frequency of radio ads while branding of
dealership
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4. Schedule
TIME MON TUES WED THUR FRI SAT SUN
6a-10a 4 4 4
10a-3p 6 6 6 6 6
3p-7p 4 4 4
2 Weeks: Nov. 19-30
(54) 30-Second Spots
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5. Schedule
TIME MON TUES WED THUR FRI SAT SUN
10a-3p 3 3 4 4 4
3p-7p 2 2 2 2 2
2 Weeks: Nov. 17-30
(28) 15-Second Spots
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6. Cost of Campaign
 Total cost of campaign to stay in budget
and be cost-effective is $3,080
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7. Action Timeline
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8. Appendix
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