The design stage of the leaflet is very important that decides the type and nature of business and meets all the needs of the client. It should be simple, attractive and classy.

1. Important To Consider While Designing A
Leaflet For Your Business
Advertising in this era has taken a hike. Everyone is using this media to promote their business. There
are various modes of advertisement, Leaflet printing is one of the popular of all the types. All types of
business adopt leaflet for advertisement of their products or services. It is the most popular way of
advertisement as it is cost effective and almost everyone can afford it. Leaflets are of many types and it
depends on your need that how you want them to be for your business.
The most important point to be considered is to see that it meets all the needs of the owner and the
nature of business. The small scale industries or business is very much happy with the leaflet printing as
it was difficult for them to go for media advertisement. It is advisable that you hire a professional for the
designing of the leaflet so that it does not have any errors and the leaflet is polished and has a
professional touch which is not possible with unprofessional ideas.
You need to think and decide about certain points before deciding the design of the leaflet.
 The basic question is what is the aim to print the leaflet? What is the target? A company has
different targets at different times for different reasons. So it is very important to decide the
target. The target can be an individual, the client or the business. As the leaflet should directly

2. impact on the target. It should fit for the nature and need of the business. This can be done by
making a title or a headline or adding an image.
 The next point is how id the distribution done. The design depends on all the factors, so you
have to select the type of distribution method, whether it is hand to hand, door to door or you
are going to keep them in any bookshop or an exhibition.
 The value of your service or product you offer should be prominent. This includes the mode and
the motive of the business. The customer or client should believe the fact you are promising in
the leaflet. The benefits they get with your services or products.
 After distribution what you expect should be also considered as you need to be ready. The first
thing you expect is that they read your leaflet and then they should have a guideline for the next
step that they should call you for the inquiry or should they visit your website and fill a
particular form for their queries. Al this should be neatly represented in the leaflet.
 The look of the leaflet is obviously the prime factor. You need to see that the leaflet is attractive
and at the same time simple that is easy to understand. It should include images, but not stuffed
with the colorful images. It should be decent and classy. The content should be error free,
adaptable. The content should not exaggerate it should be brief, that creates curiosity in the
client to contact you for inquiry.
Author Bio:
The Author handles marketing and promotions at AffordableLeaflets offering Leaflets Design, Flyers
Printing, Brochure Printing and Booklet Printing Online across the UK at the most affordable prices.