Guide Dog Foundation Donor Engagement Case Study

1. Case Study

2. Overview – Imis at the Center
Running the entire
enterprise
1. Managing People
1. Applicants
2. Donors
3. Volunteers
2. Managing Dogs
3. Managing Transactions
4. Building Relationships
www.GuideDog.org  www.VetDogs.org

3. Overview – Imis at the Center
Running the entire
enterprise
5. Relating to other databases
1. General Ledger
2. Document Management
6. Managing Processes
7. Hosting the Websites
www.GuideDog.org  www.VetDogs.org

4. Measuring Engagement at GDF/AVD
Funding
1. Recency, Frequency, etc.
2. Length of giving
3. Lifetime Value of Donor
4. Increasing (Decreasing)
5. Fundraising / Soliciting
www.GuideDog.org  www.VetDogs.org

5. Measuring Engagement at GDF/AVD
Participation
1. Volunteer
2. Advocate
3. Consumer (Client)
4. Use of websites
5. Events (shared with Funding)
6. Purchasing products
www.GuideDog.org  www.VetDogs.org

6. Measuring Engagement at GDF/AVD
Communication
1. Track inbound snail and electronic communications.
2. Email – Clickthrough (from Informz)
3. Social Media
Follow
Share
Influence (connections, frequency)
4. Lists Subscribed (Note: we track communications
preferences and actions.)
www.GuideDog.org  www.VetDogs.org

7. Measuring Engagement at GDF/AVD
Gift Ability
1. Wealth Indexes
2. Demographics
3. Link with Moves Management
on Database
www.GuideDog.org  www.VetDogs.org

8. Guide Dog / VetDogs Views on
Scoring Engagement
 Scores are dynamic and changing.
 We learn how to apply the scores to what we do through trial
and error.
 Use the data you have to customize the constituent’s view of
the organization – through mail, email, web views, etc. We
now have an incredible opportunity to customize.
 It should be easy.
www.GuideDog.org  www.VetDogs.org

9. Thank you!
 Wells B. Jones
 Chief Executive Officer
 Guide Dog Foundation for the Blind
 America’s VetDogs – the Veteran’s K-9 Corps
 Wells@GuideDog.org
www.GuideDog.org  www.VetDogs.org