Sling-Shooting the Brand Experience in the Digital Domain

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In today’s digital domain, there’s a dizzying and ever-increasing array of channels to engage people on — online advertising, micro blogging, social networks, et al. Module Partner and Director of Development, Adrian Pittman maps out the digital domain and provides insight into best practices to move prospects toward engagement and organizations toward achieving their brand objectives.

Technology News & Politics Business

Sling-Shooting the Digital Domain The Digital Domain: Orbits of commitment & influence

Sling-Shooting the Digital Domain Traveling the Distance: The Sling-Shooting Method

Sling-Shooting the Digital Domain Luna 3: The Prospect Developed to take images of the moon Launched in 1959 by Russian scientists Utilized “gravity assist” to successfully reach the far side of the moon

Sling-Shooting the Digital Domain The Relational Line of Logic Tell a cohesive story — each point should connect logically Don’t give it all away — avoid “TMI” in the early stages of engagement Know what’s next — follow every contact with a clear call to action Let the message fit the channel — Know the channel demographics

Sling-Shooting the Digital Domain Whole Foods Case Study: Inbound Social Media conversion

Sling-Shooting the Digital Domain Whole Foods Relational Line User finds them on Twitter, Facebook & Flickr Sent to SM-friendly landing page Returns to website to engage local store, e-newsletter registration, etc.

Sling-Shooting the Digital Domain Key Features Corporate and local market Twitter accounts Clear messaging ties between SM channel and core site Individual market presences on SM channel and core site

Sling-Shooting the Digital Domain 1. Micro blogging: Twitter

Sling-Shooting the Digital Domain 2. Landing Page (from Twitter)

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With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT. Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html

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More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals. However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets. Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”. In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers. As always, let me know if you’d like to learn more about how brand experience media planning can help your business. Find out more at jackmorton.com.

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