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What makes some content more popular than others?

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Adrian Lurssen tackles the question of what makes some blog content more popular than others? There were hundreds of lawyers writing about the changes to patent law this Spring, why did one article stand out receiving ten times the traffic of all others?

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What makes some content more popular than others?

  1. 1. What makes somecontent piecesmore popular thanothers?
  2. 2. TOPICS PAGE
  3. 3. INDIVIDUAL UPDATES
  4. 4. A BLOG ROUNDUP
  5. 5. VIDEO ANALYSIS
  6. 6. Goal: become thesubject of other Market intelligence:people’s conversations listen, learn, utilize Sharing & Conversation discussion between between others others Your own networking Connect with peers & others ‘ENGAGEMENT’ MEANS MORE THAN YOU THINK
  7. 7. GROUPS US Patent Law Reform - What It Means to Your Corporation Intellectual Property Networking Rockies Venture Club Society of Physician Entrepreneurs (SoPE)Chemical Angel Network Patent Professionals Patent and Intellectual Property Practitioners Global Innovations (GI) The Linked CXO / President, CEO, COO…Angel Capital Association Patents - Intellectual Property
  8. 8. Readable (Why)Timely (When)Relevant (What)
  9. 9.  The America Invents Act Important Patent Law Changes Top Ten Reasons To File Your Patent Applications Before March 16, 2013TITLES TELL BUSY PEOPLE WHY TO READ NOW
  10. 10. READABLE Readers don’t need to work to find your big takeaways Eachelement clarifies the reason to be reading this
  11. 11. TIMELY BREAKING NEWSBefore it happens After it happens MAR 16
  12. 12. DONT TALK ABOUT THE LAW Talk about how changes in the law affect the people you serve

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