The document discusses factors contributing to the popularity of content, emphasizing the importance of relevance, timing, and readability. It outlines the need to engage audiences by sharing actionable insights, particularly regarding patent law changes impacting various stakeholders. The focus is on making complex legal information accessible and relevant to the target audience.

1. What makes some
content pieces
more popular than
others?

2. TOPICS PAGE

3. INDIVIDUAL UPDATES

6. A BLOG ROUNDUP

7. VIDEO ANALYSIS

9. Goal: become the
subject of other Market intelligence:
people’s conversations listen, learn, utilize
Sharing & Conversation
discussion between
between others
others
Your own
networking
Connect with peers & others
‘ENGAGEMENT’ MEANS MORE THAN YOU THINK

10. GROUPS
US Patent Law Reform - What It Means to Your Corporation
Intellectual Property Networking Rockies Venture Club
Society of Physician Entrepreneurs (SoPE)
Chemical Angel Network Patent Professionals
Patent and Intellectual Property Practitioners
Global Innovations (GI)
The Linked CXO / President, CEO, COO…
Angel Capital Association Patents - Intellectual Property

15. Readable (Why)
Timely (When)
Relevant (What)

16.  The America Invents Act
 Important Patent Law Changes
 Top Ten Reasons To File Your Patent
Applications Before March 16, 2013
TITLES TELL BUSY PEOPLE WHY TO READ NOW

18. READABLE
 Readers don’t need to work
to find your big takeaways
 Eachelement clarifies the
reason to be reading this

19. TIMELY
BREAKING NEWS
Before it happens After it happens
MAR
16

20. DON'T TALK
ABOUT THE LAW
 Talk about how changes in the
law affect the people you serve