Systems for OnlineDistributed Action           Adam Ruben
Add your picture to go along with your story of self!
Planning a distributed action      Recruitment      Volunteer support      Choosing technology     Timeline for an     act...
RecruitmentBuilding volunteerleadership teamsaround an event
Introducing the campaign
Email recruitment
Social media presence
Tell-a-friend
Volunteer Support  Materials and  coaching for  volunteer teams
Event agendaWelcome/Intros (15)           Planning (30)Why we have to                  (in small groups)take action (15)  ...
What materials do weneed to give volunteers?
Materials center• Organizing story (story of us and now)
Materials center• Organizing story• How-to and agenda
Materials center• Organizing story• How-to and agenda• Skills background
Materials center•   Organizing story•   How-to and agenda•   Skills background•   Sample materials,    press, talking pts
Materials center• Organizing story• How-to and agenda• Skills  backgrounders• Sample materials,  e.g. press advisory,  tal...
Follow-up plans• What’s the next ask?
Host Support & Coaching• Updates• Host support:  emails, respond to  them• Vetting teams and  events• Conference calls• In...
Choosing Technology    What you need to    support your    volunteer teams
Must-Have: Event tool
Must-Have: Event resources Host ground rules Hosts can email/ call attendees, vice versa Materials web page Conference call
If Possible:Tell people their local event Ability to merge event details for people’s nearest event into recruitment emails
Nice to have Volunteers can email folks from other events From-a-host recruitment/remind er emails Map of events Support h...
Tools for networked teams Communication among volunteers   Group & leader listservs   Calendar, blog, photos Insider email...
Timeline For Your Action     Where do we start?
D-15                                      Recruitment call for past hosts,                                          comple...
www.neworganizing.com      @neworganizing
Breakout session assignment Recruitment plan Volunteer support plan Technology for teams Timeline for your action30 min pl...
Please Return at…             12:15 PM
Fun!
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Systems for online distributed action

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Systems for online distributed action

  1. 1. Systems for OnlineDistributed Action Adam Ruben
  2. 2. Add your picture to go along with your story of self!
  3. 3. Planning a distributed action Recruitment Volunteer support Choosing technology Timeline for an action
  4. 4. RecruitmentBuilding volunteerleadership teamsaround an event
  5. 5. Introducing the campaign
  6. 6. Email recruitment
  7. 7. Social media presence
  8. 8. Tell-a-friend
  9. 9. Volunteer Support Materials and coaching for volunteer teams
  10. 10. Event agendaWelcome/Intros (15) Planning (30)Why we have to (in small groups)take action (15) Choose tactic: rally, vigil 1 story of self/recording When/where? Reactions/discussion How recruit? Media Other progressive grps Report back, next steps, dessert (10+)
  11. 11. What materials do weneed to give volunteers?
  12. 12. Materials center• Organizing story (story of us and now)
  13. 13. Materials center• Organizing story• How-to and agenda
  14. 14. Materials center• Organizing story• How-to and agenda• Skills background
  15. 15. Materials center• Organizing story• How-to and agenda• Skills background• Sample materials, press, talking pts
  16. 16. Materials center• Organizing story• How-to and agenda• Skills backgrounders• Sample materials, e.g. press advisory, talking points• Video
  17. 17. Follow-up plans• What’s the next ask?
  18. 18. Host Support & Coaching• Updates• Host support: emails, respond to them• Vetting teams and events• Conference calls• Individual host prep• Using lead volunteers to support others
  19. 19. Choosing Technology What you need to support your volunteer teams
  20. 20. Must-Have: Event tool
  21. 21. Must-Have: Event resources Host ground rules Hosts can email/ call attendees, vice versa Materials web page Conference call
  22. 22. If Possible:Tell people their local event Ability to merge event details for people’s nearest event into recruitment emails
  23. 23. Nice to have Volunteers can email folks from other events From-a-host recruitment/remind er emails Map of events Support hotline
  24. 24. Tools for networked teams Communication among volunteers Group & leader listservs Calendar, blog, photos Insider email stream Plug in new volunteers Surveys Call or GOTV tools
  25. 25. Timeline For Your Action Where do we start?
  26. 26. D-15 Recruitment call for past hosts, complete recruitment materialsD-14 1st host recruit Begin vettingD-12 Hold test event for complex eventsD-10 2nd host recruit Continue vettingD-9 Complete event materialsD-8 Host logistics email Complete vettingD-7 1st attendee recruitD-4 Host conference callD-3 2nd attendee recruit (evite?)D-2 Host logistics emailD-Day Final host & attendee reminders Complete post-event surveyD+1 Post-event survey Complete follow-up materialsD+2 Follow-up asks Survey analysis
  27. 27. www.neworganizing.com @neworganizing
  28. 28. Breakout session assignment Recruitment plan Volunteer support plan Technology for teams Timeline for your action30 min plan, 30 min coaching
  29. 29. Please Return at… 12:15 PM
  30. 30. Fun!

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