Think about your campaign kickoff being a distributed event.
Low bar to build a list: Petition or pledge, own campaign website or something like SignOn. Student loan forgiveness, 1.1M sigs, Robert Appelbaum started Student Debt Crisis, won “Pay As You Earn” program from Obama administration.
Host recruitment email, often a host kicker, can target more narrowlyAttendee invite. Evite. From-a-hostCan do host/attend, have both links or people get either version based on geography, but not ideal
Good for buzz and secondary messages, not great for actually recruiting new bodies. Also good for show rates.
Takes a lot of organizing but can be really useful. Also good for show rates.Call blocks
Sample agenda is keyTest event for complex events—when hosts needs better talking points, when call party instructions take 30 min, or choosing questions for tricky discussionCritical value of dessert
Make this evergreen or point to existing resources like NOI’s toolbox
Test event can help with thisPress materials people can customize and send are key
Inspirational/storiesIssue contentSkillsRecording or live call can also be great.
Host logistics emails, keep them short
Ability to post events and find the nearest and sign up for a specific event, you need to be able to see all the events
MaestroConference can do small groups
OFA couldn’t do this in 2008
Twilio/Angel --> overall concept of support corps
OFA great at getting people called within a dayValue of surveys, weekly tracking pollVoting on ideas: Uservoice, Ideascale, and Google Moderator
Recap the items that you covered today
Add in the exact time participants need to be back in their seats for the
Systems for online distributed action
Systems for OnlineDistributed Action Adam Ruben
Add your picture to go along with your story of self!
Planning a distributed action Recruitment Volunteer support Choosing technology Timeline for an action
RecruitmentBuilding volunteerleadership teamsaround an event
Volunteer Support Materials and coaching for volunteer teams
Event agendaWelcome/Intros (15) Planning (30)Why we have to (in small groups)take action (15) Choose tactic: rally, vigil 1 story of self/recording When/where? Reactions/discussion How recruit? Media Other progressive grps Report back, next steps, dessert (10+)