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Value Unchained. Linking into the Network Effect of Digital Platforms

Digital platforms are transforming companies—big and small, new and old. With approximately 75 percent of executives either working on or experimenting with industry platforms, the time is right to discover what platforms can do.

Whether an organization builds and hosts a platform, joins an existing one, or does a little of both, executives are finding ways to use digital platforms as a catalyst for value creation and growth.

Visit to learn how organizations unlock new sources of value from the digital ecosystem.

Value Unchained. Linking into the Network Effect of Digital Platforms

  1. 1. Value unchained: Linking into the network effect of digital platforms By Miguel Custodio
  2. 2. Digital Platforms defined Serve as an intersection point, bringing products and services together into a richer, more personalized experience Digital Platforms are: Value chains evolving into powerful ecosystems Copyright © 2015 Accenture All rights reserved. 1 Accenture Technology Vision 2015; Digital Business Era: Stretch Your Boundaries. Forging countless connections amongst consumers, suppliers, retailers, manufacturers, & product developers Re-thinking business models to reap full benefits 81% of executives believe that platforms will reshape industries into interconnected ecosystems¹
  3. 3. 3 Digital Platforms in action Copyright © 2015 Accenture All rights reserved. Executives have a choice: either connect to an existing platform or create one of their own. The correct choice may be both. Acquisition enabled launch of digital platform Released payments device linked with current application development platform Launched new approach to provide business-to- business platform services
  4. 4. 4 Preparing for platform operations Exploration starts with examination of some fundamental business imperatives Copyright © 2015 Accenture All rights reserved. 1 Accenture Technology Vision 2015; Digital Business Era: Stretch Your Boundaries. Executive thinking is rapidly shifting toward businesses as platforms. Another 35% of executives are experimenting with industry platforms.¹ 35% 39% Of executives Accenture surveyed, 39% were using industry platforms to collaborate and integrate data and applications with digital business partners.
  5. 5. 5 Shifting from a chain of events to a network of value Think about creating new eco-systems Copyright © 2015 Accenture All rights reserved. Establish operating models that can best deliver value to highly sophisticated, digitally savvy customers. Reap the full benefits of digital ecosystem demands by focusing attention from all business areas Involve stakeholders from every key business unit in discussions that define the strategy, architecture and operating model.
  6. 6. 6 Leveraging platforms to elevate performance Shift from one-to-one transactions to composite experiences Copyright © 2015 Accenture All rights reserved. 1 Constellation’s 2014 Outlook on Dominating Digital Business Disruption,” Constellation Research, February 10, 2014. Platforms open up new way of bringing any number of businesses together to meet consumer demands Building a digital platform that combines hosting and participating offers agility, control and pacing A new platform for high performance. In 2013, platform- oriented companies composed 14 of the top 30 global brands (by market capitalization). 1
  7. 7. Find out more: 7Copyright © 2015 Accenture All rights reserved. Learn more at Contact us to discuss how to drive technology innovation
  8. 8. 8Copyright © 2015 Accenture All rights reserved. Join the conversation @AccentureStrat About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, follow @AccentureStrat or visit