This document discusses how to use social media to reach new audiences beyond existing supporters. It introduces Andrew Bleiman and his experience marketing ZooBorns, a site about baby animals that gets over 1 million visitors per month and has 390,000 Facebook likes. It then provides tips for using social media like being interesting with funny, touching, or niche content, being present on multiple platforms, and being first to share or taking a serious informational approach.

1. Preaching Beyond the (Green) Choir Reaching new audiences with social media

2. I'm Andrew Bleiman

3. and I like animals (a lot)

4. What do I know? • ZooBorns • Lead marketing for startups • Lead young boards for zoos

5. 1 mil visitors per month

6. 390k Fb Likes

7. 1 mil books sold

8. And other stuff • YouTube • Instagram • Tumblr • Twitter • Google+

9. How to social media

10. Be Interesting • Funny • Shocking • Touching • Local • Niche

11. Be Everywhere (if possible) • WWF EXAMPLE

12. Be the first

13. Or be all serious... • The playbook