Abhishek bankapur

MAHADEV ROLLING INDUSTRIES

Global Educare Foundation‟s
GLOBAL COLLEGE OF BUSINESS ADMINISTRATION
HUBLI

BACHELOR OF BUSINESS ADMINISTRATION
(Affiliated to Karnataka University, Dharwad)
A
PROJECT REPORT ON “ORGANISATION STUDY”
AT
MFRS. OF ALUMIIUM UTENSILS

UNDER THE GUIDANCE OF
DR. MAHESH DESHPANDE
Submitted by
ABHISHEK BANKAPUR
BBA III SEMISTER
2012-2013


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Global Educare Foundation‟s
HUBLI

BACHELOR OF BUSINESS ADMINISTRATION
(Affiliated to Karnataka University, Dharwad)

CERTIFICATE

This is to certify that the A Project Report on “IN-PLANT TRAINING PROGRAMME”
of “ORGANISATION STUDY” at MAHADEV ROLLING INDUSTRIES. Has satisfactory
completed by MR . ABHISHEK BANKAPUR of the 3rd SEM, KUD examination REG NO.
11N11502 under the supervision and guidance for the period of 1 month from December 10th
2012 to January 10th 2013

Principal and Guide
Dr. Mahesh Deshpande


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ACKNOWLEDGEMENT

The satisfaction and euphoria accompanies the successful completion of any task would be
incomplete without the mention of the people who made it possible, whose constant guidelines,
support and encouragement crown all the success.

I take this opportunity to express my profound gratitude to Mr.vikas M S for giving me an
opportunity to do a project for their esteemed organization and for extending his valuable
guidance throughout the project.

I express my profound thank to Mahesh Deshpande sir for valuable suggestions and guidance
and encouragement during this course of project work. With pleasure, I express esteemed
gratitude to the staff members who provided valuable guidance and support.

Finally, I wholeheartedly thank one and all who helped me directly and indirectly to be hold this
project work with great success. And also I thankful to my family member.


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DECLARATION

I hereby declare that this project report titled AN ORGANISATION STUDY on Mahadev
Rolling Industries, Hubli is prepared by me under the guidance of Mahesh deshpande sir, Global
College Of Business Administration, Hubli, Dharwad university in partial fulfillment for the award of
degree in Bachelor of Business Administration.

I further declare that this project report is the result of my own work and has not been
submitted to any other university or institute for the award of any other degree.

Place: Hubli
Date:

ABHISHEK BANKAPUR
11N11502


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CONTENT

SL

PAGE NO
CHAPTERS

NO

1.

EXECUTIVE SUMMARY

06

2.

INTRODUCTION TO INDUSTRY

10

3.

INTRODUCTION TO THE COMPANY

21

4.

AN OVERVIEW OF THE DEPARTMENTS

42

5.

SWOT ANALYSIS OF THE COMPANY

59

6.

MAJOR OBSERVATIONS AND CONCLUSIONS

62

7.

REFERENCES

64


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„EXECUTIVE SUMMARY‟

About my Report :
Mahadev Rolling industries is an aluminium manufacturing company from Hubli. It produces
different types of utensils; they are Aluminium household utensils, Aluminium kitchen utensils
and Aluminium product. The company was incorporated in the year 1991 at Hubli to meet the
growing demand for Aluminium utensils in market.
The Mahadev Rolling Industries has achieved tremendous progress during the past two decades.
Many new companies have entered into the market. Each one has made rapid strides towards
achieving the ultimate objective of attaining leadership.
Mahadev Rolling Industries and Group companies have about 60 employees, including 4
manager. The fundamental principle determining the organization structure is to infuse speed
and flexibility in decision making and implementation, with empowered manager across the
comapany’s opertions. For this, company is organized into self-sufficient divisions-supported by
certain central function and resources.


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Area covered:

 Production Department

 Marketing Department

 Finance Department

 Human Resource Department


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Title of the Project:

―ORGANISATION STUDY‖


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Conclusion:
Mahadev Rolling Industry is an Aluminium Utensils industry. It produces high quality of Utensils
and markets wide range of Utensils and hence satisfies the needs of the consumers as per their
specific requirements.
Finally it is concluded that over all performance of the company with reference to profitability,
turnover and solvency are very satisfactory.


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CHAPTER -2:

„INTRODUCTION TO INDUSTRY‟


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Introduction to the Aluminium Industry
The Aluminium utensile industry in various parts of the globe has emerged as a dynamic sector
recently . Growing concerns about the environment and countries, go-green agenda has led to an increase
in Aluminium recycling processes . The most commonly used recyclable products that form a
significant part of everyday life are aluminum, glass, paper, plastics, iron, steel etc.. of these,
aluminum is the most easily recycled material because of its reflectivity and conductivity, light
weight, workability, non-toxicity, strength, ductility, and other features. Aluminium also has the
advantage of a practically infinite capacity for recycling, making it a preference solution in terms of
environmental protection. The use of secondary aluminum, employing rejects or aluminium products at
the end of their life cycle, requires only 5% of the power required to produce the primary metal. Today,
aluminum is used in the building industry as well as in manufacturing household articles, from lamps,to
kettles and lemon squeezers, often with futuristic designs. Without aluminium, proctective wear for
butchers and firemen would not exist. The aerospace exploration owes it a great deal as well.
Alumininum, with its reasonably priced production cost, is undeniably an exceptional and very adaptable
metal. An aluminium utensil is used overall middle class and lower-middle class households as it is cost
effective and light weight. The growing markets for aluminum are supplied by both primary and recycled
metal. The growing markets for aluminum are supplied by both primary and recycled metal. The
increasing demand for aluminum utensils and the long lifetime of many products mean that overall
volume of primary metal will continue to be substantially greater than the volume of recycled metal.
The growing markets for aluminum are supplied by both primary and recycled metal. The increasing
demand for aluminum and the long lifetime of many products mean that overall volume of primary metal
will continue to be substantially greater than the volume of recycled metal. The world aluminium
production and consumption data shows that in the past one and a half decade, aluminum consumption
has grown significantly and hence its production has also increased by a huge margin.


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HISTORY OF THE INDUSTRY

One hundred and twenty-five years ago, Charles Martin Hall discovered a method to create
aluminium by separating it from bauxite ore through electrolysis. Nearly 75 percent of the
aluminum produced since then is still in use today—a testament to the material’s durability and
recyclability.
Aluminium is a silvery-white, ductile metallic element. Aluminium is used in cooking vessels (the
first aluminium saucepan was produced in Cleveland Ohio by Henry Avery in 1890) and as foil
for wrapping food, as well as in cans and tube.
Aluminum has transformed modern society, helping people and the economy to operate more
efficiently by enabling advancements in air, road, rail, and sea transport; food, beverage, and
pharmaceutical packaging; construction; electronics; and electricity transmission.


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WORLD PERSPECTIVE

Aluminium is the third most abundant element in the earth’s crust and the most abundant metallic
element. It never occurs as a free element in nature. Aluminium smelting as an industrial activity
is the youngest and largest activity of the non-ferrous metal industry, as it began only about a
century ago. Aluminium is a material with a wide range of applications, e.g. Transport vehicles,
construction, packaging industry, electronic production, household appliances, etc., and
consequently the economic activities of these industrial sectors determine the overall demand for
aluminium.
Primary aluminium production is concentrated in relatively few countries. China alone produces
more than 26 % of the world total. The top five producers – China, Russia, Canada, The united
States and Australia accounts for more than 59% of the world output. Production is found where
energy is cheap because making aluminium uses large quantities of electricity. Growing demand
for the lightweight metal is fuelled largely by the booming Chinese economy which already
consumes a quarter of the world’s aluminium production. Analysts predict an annual growth rate
of 7 to 14% in the Chinese automotive industry up to 2011, a 12% increase in construction
expenditure in 2007 and a minimum of plus 16 million annual growths in urban population during
the next 8 years. According to analysts these factors will combine to see China consume 36% of
world’s aluminium production as early as 2010. Global demand for aluminium is increased by 8%
to 43.8 Mt in 2011 and aluminium prices are increased from $2,400 and $2,500/t. China has
become a net importer of aluminium in 2011.
In FY 2009-10, the world aluminium price averaged around $1666/tons, which was about 16%
below the FY 2008-09 average prices. The decline in aluminium price in 2009 was the largest
annual decline on record, mainly as a result of consumption falling faster than production and
stocks increasing to end at over 4.6 million. Global aluminium capacity is estimated at 50.30
million tonnes in 2010, while production is 41.9 million tonnes. This indicates a capacity
utilization of around 80% in 2010 compared to 75% in 2009. It is anticipated that economic
recovery along with the combined strong demand coupled with growth in demand in
industrialized countries at 2-3 per cent a year would propel aluminium higher this year.

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Supporting the prices was the vast amount of Aluminium metal tied up under cheap rent and
financing deals where metal holders would make profits if the prices rise faster than storage costs.

NATION‟S PERSPECTIVE
India has the credit of being the fifth largest producer of aluminium in the world. The country has
a capacity to produce more than 2.7 million tones of aluminium per year, accounting making up
about 5% of the total aluminium production on the globe. India boasts of a massive quantity of
Bauxite reserve of about 3 billion tones. India enjoys the eighth position among the leading
producers of primary aluminium in the world. The country has been witnessing a phenomenal
growth in aluminium production over the past ten years.
There was stagnation in the consumption of aluminium between the 1990s and 2002 when the
consumption of the metal was estimated at 500-600 KT. However, since 2002, there has been a
sharp rise in the consumption of aluminium in the nation. Chiefly, the industries that lead in the
consumption of aluminium are power, infrastructure, and transportation and related firms.
Aluminium industry is one of the leading segments of the Indian economy and is expected to play
a significant role in its future growth. Apart from its potentially large, growing market, India is
endowed with large deposits of high quality bauxite ore, resources for power generation (coal)
and formidable pool of manpower – both skilled and unskilled. Indian aluminium industry is
forging ahead with rapid expansion in both Primary metal and downstream sectors. With the
Indian economy projected to be amongst the top five in the world by 2020, the overall
consumption of aluminium in India is projected to be about 5 million tonnes by 2015, and 10
million tonnes by 2020. Major sectors contributing to Indian aluminium consumption growth,
namely, electrical (power), building and construction, packaging and transportation, are expected
to grow in double digits during the next decade with this India is likely to achieve a per capita
aluminium consumption of about 10kg per annum.
Aluminium is a key component of so many aspects of our life-from the buildings, cars, cans and
flights. It ranks amongst the world’s most abundant elements. The global inventory of aluminium
in use as grown from 90 million tonnes in 1970 in about 600 million tonnes today and is forecast

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to reach more than 1 billion tonnes by 2020.This is creating vast material and energy storage bank
for future recycling use. Aluminium is used in building and construction sector for its
performance like heat conductivity, durability, high strength-to-weight ratio, optimal security,
high reflectivity and low maintenance. This sector is forecasted to represent up to 35%.
Aluminium is used excessively in the modern power sector. Aluminium's alloy electrical
conductors are widely used in overhead electrical transmissions and distribution cables and Power
systems and substations. In transportation sector, this is one of the most important applications
such as it uses in making of Cars, trucks, trailers, buses, Marine, Rail and Aerospace.

The Major Players in the Indian Aluminium Production Sector
Aluminium production industry in India is mainly dominated by about five firms that account for
the majority of the country’s metal production including Hindustan Aluminium Company
(HINDALCO), National Aluminium Company (NALCO), Bharat Aluminium Company
(BALCO), MALCO and INDAL.

HINDALCO: Hindalco is the largest firm in the Indian aluminium industry holding more than
39% of market share. This is a flagship unit of the Aditya Birla Group with its aluminium plant at
located at Renukoot in Uttar Pradesh. The firm manufactures a number of aluminium products
making up a market share of 42% in the primary aluminium segment, 20% in extrusions and 63%
in rolled products, while 31% of the products are in the wheels and 44% in foils segments. Sterlite
Industries is one another giant in the arena comprising two wings namely BALCO and MALCO.

BALCO is a partly integrated firm; MALCO is a completely integrated producer of aluminium.
Sterlite Company holds a market share of about 32%.

NALCO is yet another leading producer of the aluminium metal in India. Government of India
has purchased a stake of about 87.15% in this firm. NALCO’s aluminium refinery unit is situated
at Damanjodi. In addition, the firm also has a smelter unit at Angul, Orissa. At present, NALCO
is focused on an apex project aimed at increasing the volume of its production from 345,000
tonnes to 460,000 tonnes.
The list of aluminium companies in India includes Hindalco, Hindustan Zinc, Jindal Stainless,
Kennametal, India, Nalco, Malco, Ratnamani Metals, Sujana Metal Products, Balco and Indal.

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IMPORTANT FEATURES OF ALUMINIUM
 Light Weight
Aluminium is a very light metal with a specific weight of 2.7 g/cm3, about a third that of steel.
For example, the use of aluminium in vehicles reduces dead-weight and energy consumption
while increasing load capacity. Its strength can be adapted to the application required by
modifying the composition of its alloys.
 Corrosion Resistance
Aluminium naturally generates a protective oxide coating and is highly corrosion resistant.
Different types of surface treatment such as anodizing, painting or lacquering can further improve
this property. It is particularly useful for applications where protection and conservation are
required.
 Electrical and Thermal Conductivity
Aluminium is an excellent heat and electricity conductor and in relation to its weight is almost
twice as good a conductor as copper. This has made aluminium the most commonly used material
in major power transmission lines.
 Reflectivity
Aluminium is a good reflector of visible light as well as heat, and that together with its low
weight makes it an ideal material for reflectors in, for example, light fittings or rescue blankets.
 Ductility
Aluminium is ductile and has a low melting point and density. In a molten condition it can be
processed in a number of ways. Its ductility allows products of aluminium to be basically formed
close to the end of the product’s design.
 Impermeable and Odorless
Aluminium foil, even when it is rolled to only 0.007 mm thickness, is still completely
impermeable and let’s neither light aroma nor taste substances out. Moreover, the metal itself is

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non-toxic and releases no aroma or taste substance which makes it ideal for packaging sensitive
products such as food or pharmaceuticals.
 Recyclability
Aluminium is 100 percent recyclable with no downgrading of its qualities. The re-melting of
aluminium requires little energy: only about 5 percent of the energy required to produce the
primary metal initially is needed in the recycling process.

Advantages and disadvantages:
Advantages:
 Aluminium combined with an appropriate alloy ensures steel durability.
 It may be easily formed in the course of all machining processes, such as rolling, embossing,
forging and die-casting.
 Aluminium structures have considerable insulation properties securing from air and light
activity
 Such structures are light, which facilitates assembly and transportation.
 Aluminium has a natural anti-corrosion layer which efficiently protects from environmental
influences.
 Aluminium requires little energy required in the processing process. Recycling saves 95% of
the energy.
 Aluminium as a resource is 100% recyclable.
Disadvantages:
 Far more expensive that steel.
 Limited to certain geometric features using economical processes.
 Abrasive to tooling (aluminum oxide is very abrasive).
 Difficult to weld.


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SCOPE:
With some many applications it is of little surprise that aluminium has rapidly become the largest
base metal in terms of tonnage consumed annually. With all aspects of its use likely to benefit
from continuing growth in the developed economies aluminium has a stable outlook, however,
with the rapid industrialization and urbanization of countries like China and India, aluminium
demand is set to accelerate sharply. Primary aluminium demand has risen from 2 million tonnes
in 1950, to 9.5 million tonnes in 1970, to 15 million tonnes in 1990 and is expected to rise to 28
million tonnes in 2014.


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STATUS OF INDUSTRY AT PRESENT
Production of primary aluminium is done in three stages. It starts with the mining of bauxite, a
reddish-brown aluminous earth found in tropical latitudes in Australia, South America, India, the
Caribbean and Africa. Bauxite is then refined to produce alumina, which is then smelted to
produce aluminium. To produce one tonne of primary aluminium takes two tonnes of alumina,
which in turn takes four tonnes of bauxite.
The reduction of aluminium from its oxide, alumina, is very power-intensive, hence why
significant parts of world primary aluminum production are located near cheap energy sources,
whether it be hydro-electric power in Canada or near the oil and gas fields in the Middle East.
Interestingly, when OPEC limited oil exports in the Middle East in the 1970's, oil producing
countries found themselves with surplus oil production capacity which they were not allowed to
export. Instead they converted the oil and gas to electricity and produced aluminium which could
then be exported.
It is important to understand the huge energy requirement need to make primary aluminium. The
Hillside smelter in South Africa produces around 460,000 tpy of aluminium, but to do so takes the
of equivalent to about 5% of all the electricity consumed in South Africa.

Recycled aluminium plays an important part of the supply chain as aluminium's use in packaging
often has a short life span. To produce aluminium from scrap aluminium costs a fraction of the
cost of producing primary aluminium. To produce one tonne of aluminium from scrap consumes
only 5% of the amount of electricity that it takes to produce one tonne of primary aluminium.


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FUTURISTIC APPROACH OF THE INDUSTRY
Aluminium is widely used in the construction, transport, and packaging industries. Aluminium's
attributes are ideal for the construction business. The metal is strong, light, corrosion resistant and
versatile. It is used in construction, for windows, doors, cladding, weather-proofing, light
constructions such as conservatories and canopies.
In transport, aluminium is used in the auto, aerospace, rail and marine industries, again its
strength, lightness and resistance to corrosion means it is ideally suited for both the construction
of the shell / bodies as well as many of the working parts, fixtures, fittings and engine
components. In aircraft, aluminium and aluminium alloys account for around 80% of an aircraft’s
unladen weight. In auto production, aluminium is gaining market share from steel for vehicles
bodies, engine blocks, engine components and wheels. Its use for railway cartridges and for ships
hulls, fixtures and fittings, all mean considerable weight savings compared to their steel
counterparts.
Packaging, aluminium is used extensively for the protection, storage and preparation for food and
drinks. Again its lightness, especially compared to glass, helps to reduce transportation costs.
Aluminium foil is light, strong and flexible and is a barrier to air, light and micro-organisms,
which all help food preservation. The aluminium can has all the above advantages, but it is also
easily recyclable, which makes it an environmentally friendly packaging material.
Electrical uses- Aluminium is used in overhead and underground power-lines and power cables.
Aluminium weighs only one-third as much as copper and one kilogram of aluminium cable can
carry twice as much electricity as one kilogram of copper cable.
Water treatment and medicine- Aluminium hydroxide is used as an antacid to combat gastric
upsets, while aluminium chloride and chlorohydrate is used widely in anti-perspirants. Water
treatment also uses aluminium sulphate to purify waste water.


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CHAPTER -3:

„INTRODUCTION TO
COMPANY PROFILE‟


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This company was established in the year 1990 in the month of August. It is the leading
organization from Hubli. It is a sole proprietorship company. The knowledge of the Mahadev
Group combined with the domain expertise of Aluminum utensils offers a wide variety of
products in the state. With an experience of over 22 years, it has contributed significantly to the
growth and development of Aluminum Utensils Industry in Hubli and currently ranks amongst the
top 5 in North Karnataka.
Mahadev Rolling industries has created new horizons by providing quality products to the
optimum satisfaction of esteemed customers. With numerous innovational companies have
achieved constant growth in the business of Aluminum Utensils. They are professionally managed
company with vast experience in the industry. Besides, they have a good technical and managerial
team, which strictly adhere to stringent quality control parameters, ensuring defect free products.
They assure high standards of quality, pricing, delivery and qualitative customer service to
customers.
Mahadev rolling industries was established by Shri Mahadev D Swadi. As the time passed
Mahadev D Swadi along with his sons and brothers is carrying on with the family business. With
over two decades of experience, they have developed and introduced various types of aluminum
utensils keeping in view the needs of the buyers.
Their ―BOW-ARROY‖ Brand is one of the oldest brand names in Hubli. They have not only been
supplying their products in the Hubli-Dharwad Market but also providing them outside to various
districts like Koppal, Gadag, Bellary, Davangree,etc.,. Their strong belief in Ethical and Fair
business practices has resulted in long term partnership with clients.
Mahadev Rolling industries is located in Plot No.64 F Tarihal, Hubli. This company has 22
skilled and unskilled labors and 10 staff members. As it is a sole proprietary there are no various
departments in this unit.


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MAHADEV ROLLING INDUSTRY, TARIHAL, HUBLI-30


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BASIC INFORMATION
01.

Name of the company

Mahadev Rolling Industries

02.

Type of firm

Private Limited Company.

03.

Factory location and address

Plot No.64 F
Tarihal Industrial area,
Hubli-580030

04.

Bankers

05.

Man power

06.

Factory area

07.

Year of establishment

Land
Building
Office building
1991

08.

Legal status of firm

Sole Proprietorship

09.

Proprietor Name

Mr. Mahadev Swadi

10.

Location Type

Industrial

11.

Industry

House ware/Kitchen ware manufacturing Industry

12.

Annual turn over

2 crore

State Bank Of India
Bank Of Maharastra
KSFC Bank Limited
Karnataka Bank Ltd
Directors
03
Executive
04
Technical
09
Staff
22
Workers
60
10050 sq ft.
7215 sq ft.
3475 sq ft.


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The primary growth drivers of this industry are as under
 Investments in the infrastructure:
Increased efficiency and productivity of the transport system would result in lower transit times.
 Streamlining of the indirect tax structure:
The introduction of Value Added Tax (VAT) and the proposed introduction of singular Goods
and Services Tax (GST) are expected to significantly reduce the number of warehouse
manufacturers are required to maintain in different states, thereby resulting in a substantial
increase in demand for integrated logistics solutions.
Robust trade growth:
Strong economic growth and liberalization have led to considerable increase in domestic and
international trade volumes over the past five years. Consequently, the requirements for
transportation, handling and warehousing is growing at a robust pace and is driving the demand
for integrated logistics solutions.


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Main Objectives of Company
 Customer is king.
 Provide a convenient & comfortable environment.
 Be professional & well groomed.
 Welcome customer like guest.
 Identify & anticipate needs.
 Provide efficient purchase consultation & hassle free work.
 Deliver on time with respect.
 Ensure religious post sales follow up & take corrective action as required.
 Maintain friendly relationship with customer.

Sub-objectives of company
 To achieve consumer satisfaction at highest level.
 To maintain unique and high quality products.
 To improve the manufacturing techniques.
 To improve the skills and knowledge of workers by providing the training.


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VISION, MISSION, AND QUALITY POLICY

VisionThe vision statement of Mahadev rolling industries is ―We are committed to exceeding our clients
expectations by being a leader in providing the best value, service and overall ownership
experience‖ so company is committed to providing a positive, fair and rewarding environment for
the member or their employee team so the job satisfaction and high productive are achieved.

MissionEvery organization must have its own mission, which describes present business scope of the
company and Mahadev rolling industries it has follows ―It is dedicated to provide products and
services of such quality that our customers will receive superior value, while our employees and
business partners will share in our success‖ Mahadev rolling industries is dedicated to leading the
way in customer satisfaction through commitment of a high energy team, professionally trained
sales people.

Quality PolicyThe quality policy of the Mahadev rolling industries is ―We believe is total quality at all levels‖
We are aiming at a total value package, Our motto is to serve customers with high standards of
professionalism with a personal touch built on trust, satisfying the customers and make them
happy.


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TEAM MAHADEV
Mahadev Team works as a driving force to the company and owing to their proficiency and sheer
dedication; they have achieved an unparalleled success in the field of manufacturing aluminum
products. It is owing to the constant efforts of their team of experts who are able to establish as
the leading manufacturers of Alumininum household Utensils, Alumininum Kitchen Utensils
and Alumininum products. Their team is well-versed with the manufacturing procedure and
undertakes the consignments with dedication and commitment. The team includes:
 Alumininum fabricators
 Quality controllers
 Warehouse and packaging experts
 Sales and marketing professionals
 Skilled technicians
 Unskilled technicians
 And others
Each of their team members has immense product knowledge which further helped them to
understand the needs of their clients and design products accordingly. Moreover, their team is
regularly trained to manufacture products that are in sync with the changing market demands.

QUAILTY STANDARDS
They have earned a repute and goodwill for maintaining a high level of consistency in the quality
of their products. The company follows a strict quality management, conceived in accordance to
the national parameters and to match with the expectation of the clients they constantly upgrade
their quality checks. They undertake the following steps to ensure the delivery of flawless and
defect-free products:
 Procurement of raw materials:
To ensure the delivery of high quality products, they make certain in sourcing quality graded
aluminum from verified vendors.


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 Online inspection:
Vital stages wherein engineers stringently monitor every stage of production process to maintain
the quality right from the beginning till it ends.
 Production stage:
All the designs developed by their professionals keeping in mind the detailed designs and
patterns. Also, the final product is checked to make sure it adheres to the client specifications and
industry standards.

Prepackaging inspection
This is the final stage where the quality controllers inspect the products personally for any defects
in the shape, size, finish and other factors. It is the stage where even the minutest defect is
detected and taken care of immediately.


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Process of aluminium utensils:
Raw material:
Melting of raw materials:
The raw material is melted and is converted into a billet. Each billet has a Cast No. and is free
from all defects. The billets formed are reheated in a furnace. The fireman ensures proper
temperature control in furnace.

Rolling mill:
 These billets are rolled in HOT ROLLING MACHINE and later in COLD ROLLING
MACHINE to provide us aluminium sheets in a preferred gauge. The quality control
supervisor keeps a continuous watch to ensure rolling within laid down tolerances.
 The sheets drawn out of the Rolling Machines can be of long length so these sheets are cut
into half using SHEARING MACHINE.


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Hot rolling:
Hot rolling is a metalworking process that occurs above the recrystallization temperature of the
material. After the grains deform during processing, they recrystallize, which maintains an
equaled microstructure and prevents the metal from work hardening. The starting material is
usually large pieces of metal, like semi-finished casting products, such as slabs, blooms, and
billets. If these products came from a continuous casting operation the products are usually fed
directly into the rolling mills at the proper temperature. In smaller operations the material starts at
room temperature and must be heated. This is done in a gas- or oil-fired soaking pit for larger
work pieces and for smaller work pieces induction heating is used. As the material is worked the
temperature must be monitored to make sure it remains above the recrystallization temperature.
To maintain a safety factor a finishing temperature is defined above the recrystallization
temperature; this is usually 50 to 100 °C (90 to 180 °F) above the recrystallization temperature. If
the temperature does drop below this temperature the material must be re-heated before hotter
rolling.
Hot rolled metals generally have little directionality in their mechanical properties and
deformation induced residual stresses. However, in certain instances non-metallic inclusions will
impart some directionality and work pieces less than 20 mm (0.79 in) thick often have some

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directional properties. Also, non-uniformed cooling will induce a lot of residual stresses, which
usually occurs in shapes that have a non-uniform cross-section, such as I-beams and H-beams.
While the finished product is of good quality, the surface is covered in mill scale, which is an
oxide that forms at high-temperatures. It is usually removed via pickling or the smooth clean
surface process, which reveals a smooth surface. Dimensional tolerances are usually 2 to 5% of
the overall dimension.
Hot rolled mild steel seems to have a wider tolerance for amount of included carbon than cold
rolled, making it a bit more problematic to use as a blacksmith. Also for similar metals, hot rolled
seems to typically be more costly.


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Cold rolling:

Cold rolling occurs with the metal below its recrystallization temperature (usually at room
temperature), which increases the strength via strain hardening up to 20%. It also improves the
surface finish and holds tighter tolerances. Commonly cold-rolled products include sheets, strips,
bars, and rods; these products are usually smaller than the same products that are hot rolled.
Because of the smaller size of the work pieces and their greater strength, as compared to hot
rolled stock, four-high or cluster mills are used. Cold rolling cannot reduce the thickness of a
work piece as much as hot rolling in a single pass.
Cold-rolled sheets and strips come in various conditions: full-hard, half-hard, quarter-hard, and
skin-rolled. Full-hard rolling reduces the thickness by 50%, while the others involve less of a
reduction. Skin-rolling, also known as a skin-pass, involves the least amount of reduction: 0.51%. It is used to produce a smooth surface, a uniform thickness, and reduce the yield-point
phenomenon (by preventing Lauder bands from forming in later processing). It locks dislocations
at the surface and thereby reduces the possibility of formation of Lauders bands. To avoid
Lauders bands formation it is necessary to create substantial density of unpinned dislocations in
ferrite matrix.


33


It is also used to break up the spangles in galvanized steel. Skin-rolled stock is usually used in
subsequent cold-working processes where good ductility is required.
Other shapes can be cold-rolled if the cross-section is relatively uniform and the transverse
dimension is relatively small. Cold rolling shapes requires a series of shaping operations, usually
along the lines of: sizing, breakdown, roughing, semi-roughing, semi-finishing, and finishing.
If processed by a blacksmith, the smoother, more consistent and lower levels of carbon
encapsulated in the steel makes it easier to process, but at the cost of being more costly.

Annealing:
Annealing is applied to both grades to promote softening. Complete and partial annealing heat
treatments are the only ones used for the non-heat treatable alloys. The exception is the 5000
series alloys which are sometimes given low temperature stabilisation treatment and this is carried
out by the producer.
Annealing is carried out in the range 300-410°C depending on the alloy. Heating times at
temperature vary from 0.5 to 3 hours, conditional on the size of the load and the alloy type.
Generally, the time need not be longer than that required to stabilise the load at temperature. Rate
of cooling after annealing is not critical.
Where parts have been solution heat-treated a maximum cooling rate of 20°C per hour must be
maintained until the temperature is reduced to 290°C. Below this temperature, the rate of cooling
is not important.


34


Aluminium circles: (Depend on size)
After this process, the sheets are cut into Aluminium Circle using CIRCLE CUTTING
MACHINE. After Aluminium Circle is cut, it is put back into heating furnace so that the circle
becomes soft and doesn’t break in the further processes to come. It is again very important to
ensure proper temperature control in furnace.


35


Pressing process: (Depend on size)
 The circle is cooled down and pressed into a desired shape in a DOUBLE ACTION DEEP
DRAWING PRESS MACHINE. You can provide any kind of shape using a press machine
with the help of different dyes.
 After pressing of aluminium circle, the edges or corners of aluminium utensils are cut to give
them equal corners using CUTTER MACHINE.

After pressing the circles the shape of a utensils. These are called as tope’s.


36


Aluminium Spinning: (Depend on size)
Spinning means give a particular shape to a tope’s.

Polishing process:
After that the product is sent to the ―CHALAI” section to remove the upper layer of the
aluminium utensil to give shine in the utensil. It can also be possible to not go through this
process and ANODIZE the product as required by the customer.


37


Washing process:
The product is later washed properly and dried.

QUALITY CHECK:

The products are constantly checked at every stage of the production for better quality assurance.


38


DISPATCH:
Only quality assured products leave the company’s premises.


39


CHALLENGES OF COMPANY AT PRESENT:
 Limited presence of operators in rural and semi-urban areas that are growing markets.
 Lack of door to door service.
 Lack of national level integrated service provider.
 Existence of multiple contact points like freight forwarders, aggregators, transport agents,
multiple transporters.
 Fragmentation and overlapping of responsibilities among various `government agencies.
 Complexity of international trade documentation process and lack of IT infrastructure.
 Complex tax laws.
 Lack of proffesionally competent logisticians.
 Industry readines: weak asset or system management skills.

KEY COMPETITORS
The main competitors are
 Mahavir Metals
 Ganesh Metals
 Shafi industries
 Gugri Metals
 Bhairav Metals


40


IMPACT OF GLOBALIZATION:
 Customer Focus
 Growth to Global Scale
 Encourage and research and team work
 Making profit by Ethical business
 Product quality and reliability
 Social and Environmental responsibility

Future plans:
 To increase the production capacity
 To provide training to the workers to achieve the target.
 Lean manufacturing.

 To provide health and safety implementations to the workers.


41


CHAPTER -4:

„AN OVERVIEW OF THE
DEPARTMENTS‟


42


HIERARCHY AND
ORGANISATION CHART

Managing
director

Production
Manager

Purchase
Manager

Supervisor

Marketing
Manager

Finance
Manager

Sales
executive

Accountant

Clerk


43


Proprietor of Mahadev Rolling Industries
Mr. Mahadev Swadi

Manager of Mahadev Rolling Industries
Mr. Vikas M S

Sales Executives
 Mr.Maltesh S:
He is dealing with 30 top retailers in entire Hubli-Dharwad. He is working
from last 7 years with the company.
 Mr. Mahesh B:
He is dealing with Hospet, Haveri, Gadag, Koppal retailers.
 Mr. Shrinivas K:
He is dealing with Kumta, Arsikere, Shimoga, Ranebennur, Davangere
retailers.
 Mr. Pradeep J:
He is dealing with Yallapur, Siddapur, Shiggoav, Mundargi retailers.

Computer operators
1. Chandrakanth.B-Clerk
2. Vinod

Delivery boys
1. Chandru
2. Shivu
3. Kadeer
4. Prakash

Store keeper
1. Ramanna

44


VARIOUS DEPARTMENTS AND THE FUNCTIONS OF EACH
DEPARTMENT
FUNCTIONAL DEPARTMENTS OF MAHADEV ROLLING INDUSTRY
 Production Department
 Marketing Department
 Finance Department
 H R Deparment
PRODUCTION DEPARTMENT
The main role of production is to turn inputs(raw materials) into outputs(finished goods).Outputs
refer to a finished product or service and inputs are the materials that are needed to manufacture
certain goods. When a business completes this process they are able to achieve customer
satisfaction by providing products that are ready to be used and fit for purpose.
The production department is responsible for ensuring quality is achieved in each item produced.
They will need to carry out inspections and implement suitable quality initiatives. Quality
assurance will have to be carried out every day on a number of occasions to ensure that the
production process is carried out effectively and efficiently.
Production is the functional area responsible for turning inputs into finished outputs through a
series of production processes. The production manager is responsible for making sure that raw
materials are provided and made into finished goods effectively and check whether the work is
carried out smoothly and must supervise procedures for making work more efficient and more
enjoyable.


45


PRODUCTION PROCESS

MELTING OF RAW
MATERIAL PROCESS

ALUMINIUM CIRCLE
PROCESS

PRESSING PROCESS

POLISHING PROCESS

QUALITY CHECK

WASHING PROCESS

PACKAGING

DISPATCH


46


PRODUCTS OF THE COMPANY
 Alumininum Topia/ Tope

Alumininum Topia is a multi-purpose cooking pot. The Alumininum pots comes in varied sizes
and weights. The light-weight Alumininum Pots are ideal for fast cooking. Some of Alumininum
cooks pot models comes with handles on both sides. The company provides Alumininum Tope
covers to cover the pot. As they provide customized Alumininum Tope’s as per client specific
requirement.

 Aluminium Gambla

Alumininum Gambla are used in storing cooked food or serving the same. The Alumininum
Gamla’s design makes it easy to hold and handle. The shallow Alumininum Pots comes in
different sizes and their weights vary accordingly. Company provides customised Gambla’s as per
client specific requirement.


47


 Alumininum Ring Ball

Alumininum Ring Ball like company’s other Alumininum Utensils Products comes in different
sizes. Company supply Aluminum Bowls having sides handles as well.
These Alumininum Bowls are light-weight utensils which make them easy to handle and forms a
preferred choice of sreving food. As they provide customised Ring Balls as per Client specific
requirement.

 Alumininum Karahi

Alumininum Karahi has a rounded base with handles. It is a perfect choice for shallow or deep
frying. The customised design of aluminum Karahi helps in easy cooking. And its light weight yet
stable base enables to cook food quikly and manage the utensil easily.

 Naad

Naad is a big Cooking Alumininum Pot with comparatively narrow base. The Alumininum Pots
comes in varied sizes and weights. These Alumininum Pots are generally of heavy-weight. These
Cooking Alumininum Pots are ideal for cooking large quantities of food. Company provides

48


Alumininum Naad with handles on both sides. As they provide customised Alumininum Tope’s
as per Client specific requirement.

 Alumininum Tray

Alumininum Trays are big plates used to serve food. Company provides Alumininum Trays of
various sizes. These seving trays are easier to hold and handle. These are durable serving trays for
food. As they provie customised Alumininum Trays as per client specific requirement.

 Alumininum Sauce Pan

Alumininum Saucepans are great for stewing, boiling and brasing. The saucepans are ideal for
cooking at lower temperatures for a longer period of time. The flared sides of the Saucepan allow
for good stirring action and its design makes it as a convenient storage option.


49


MARKETING DEPARTMENT
Marketing more than any other business function, deals with customer. Building customer’s
relationship based on customer value and satisfication is at the very heart of modern marketing.
Marketing is managing profitable customer relationship. The two fold goal of marketing is to
attract new customers by promising superior promising customer value and keep and grow
customer by delivering satisfication.
Marketing needs detemining the need of the customer and converting these into wants. The main
aim of marketing now adays is not only to maximise profit but also to maximise customer
satisfication so that the firm may be able to stand up to the through competition into the market
and able to steady increment in market shares.
Marketing is the base of every company, without marketing a company can not sell its product,
the sale of product result into profit. Marketing includes all sources and sets activities, which are
necessary to the flow of goods or product and services from producer to customer in way of
distribution. Marketing department includes product planning, marketing department. It means
size of marketing is differing from company to company.
In Mahadev Rolling Industries there is separate mrketing department which is handled by
executive officer of the marketing department.


50


1

• Customer find

2

• Inquiry

3

• Quotation

4

• Purchase Order

5

• Work Prefers

6

• Material dispatch

MAHADEV ROLLING INDUSTRIES:
First they find out customer through Executives of the industries, or agent. And they provide
Quotation about the different Product. Customer negotiation about price with company. Then
there after customer gives purchase order to the company. The company fulfilling customer
order.then productions in chare select the process for the particular product. Most suitable process
for the particular product is selected. So, cost is less,time decreases, timely delivery increases,
profit margin is high and also it provides Quality product.


51


MARKETING MIX
The 4P’s of marketing mix plays a prime role in success. Meticulous attention to every aspect of
Product, Price, Place and Promotion has a customer oriented business process that satisfies clients
in all aspects.

Product:
The products are made manufactured using superior quality raw materials. All products pass on
standard quality assessment process to meet the uniformity in production. The products are
strictly supervised during production by specialist to minimise the defects. Every product is
manufactured under the rigid quality control standards and is unconditionally guaranteed against
defects in materials, workingship, or pattern. Their products are not only qualitative in material
but also high aesthics.

Price:
Price is always a mutual friut of controllable and uncontrollable factors of any company. So, they
always quote a price in a way that itself speak for its competitiveness. Their prices always meet
the standard criterion for market standing.

Place:
Place generally describes the convenience of obtaining the product, and customer wants the
products to be available as conveniently as it require. So Mahadev Rolling Industries is carrying a
belief of its customer by giving them delivery and making available.

Promotion:
In today’s era of globalization, promotion is very crucial activity to make people aware about
your products and services. Because such activties communicative the merits of the products.
So their company has built so strong positioning among the customer that never required any
promotion activity by doing its fair and loyal business tasks. But they take some participations in
fair, displays, exhibition.,.etc.,.


52


Product

Price

• Variety
• Quality
• Design
• Brand name
• Packaging

• List price
• Discount
• Payment period
• Credit term

TARGET
CUSTOMERS

Promotion

Place

• Advertising
• Personal selling
• Sales promotion
• Public relation

• Location
• Inventory
• Transportation
• Logistics


53


FINANCE AND ACCOUNTING DEPARTMENT-

Finance is the life blood of the any organization, so also it is an important department in the
Mahadev rolling industries which helps in smooth functioning of business as it maintains an easy
access to the availability of capital, cash flow & financial stability. This department is basically
the department to control the activities carried on the by the organization in accordance with the
set of plans. This department is very helpful in planning process based on the past experience of
fixed and variable cost as well as the revenues that can be earned by the company in a certain set
of the conditions. Department can only provide this information as it has outstanding feedback
regarding financial matter.
The accounting year of Mahadev rolling industries starts on 1st of April and end on 31st of March
next following. The functioning of this department involves keeping the records of all the inward
flow of money of Mahadev rolling industries company finance department of function as both
accounts department. Mahadev rolling industries maintains its accounts on cash book, journal
book with personal ledge.

Structure of Finance Department at Mahadev Rolling Industries

Proprietor

Finance
Manager

Clerk


54


FUNCTIONS OF FINANCE DEPARTMENT:
 Passing of all payment bills
 Maintenance of sale ledger
 Preparation of finance reports
 Preparation of annual reports
 Budgetary control
 Acts like cash book, debtors, and salary register
 Preparing of cost sheet
 Direction of internal auditing

OBJECTIVES
The main objective of accounts department is to have required specific accounts information as
and when required from which we come to know actual standing position of our industry and to
take timely and corrective steps to overcome the minus points by converting these minus to plus
points.

PROCEDURE
The process followed by accounts department is as follows:
 Daily transaction accounts such as cash, credits, income and expenditure.
 Trading accounts, balance sheets, and profit and loss account.
 Sales accounts including generation of sales bills. Purchase accounts including generation of
purchase vouchers.
 Payroll of our company, which includes daily wages, accounts of employees, weekly
payment of employees, provident fund and employees, state insurance accounts of our
employees.
 Sale tax and value added tax, depreciation of assets and income tax specific accounts.

BRANCH ACCOUNTING:
 Preparation of trial balance of the particular branch.
 Preparation of expense and gain account of branch.

55


 Preparation of Bank Reconciliation Statement.
 Upgrading of profit and loss account
 Claim statement

PURCHASES
 Maintaining of proper bills
 Confromation of proper money transactions with the parties.

SALES
 Maintaining of agency ledger
 Maintainance of records of other expenses.

FERTILIZATION OF ACCOUNTS
 Preparation of trial balance
 Preparation of profit and loss
 Preparation of balance sheet of that particular year.


56


Finance and Accounting Department

Production planning

Material requisition

Purchase department

Issue department

Suppliers of raw
materials
Inward inspection

Accounts department

Payments to suppliers

Stores


57


Human resource department:
Human resources refers to a function within an organization charged with the over all
responsibility for implementing strategies and policies relating of individuals.

Functions:
 It carries out the function of recruitment and selection of candidates.
 Providing necessary training programmes
 Maintaining proper records of employees and workers.
 Preparing and maintaining the files of statutory returns like provident funds, ESI and gratuity
 Providing safety measures
 Ensuring co-ordination among all departments

Some of the role and responsibilities are as follows
-

Recruiting and staffing.

-

Organization development.

-

Employee orientation, development and training.

-

Employee safety, welfare, wellness and health.

Organization structure of HR department

Managing director

Director

HR Manager


58


CHAPTER -5:

„SWOT ANALYSIS OF THE
COMPANY‟


59


SWOT ANALYSIS OF OVERALL ORGANIZATION
SWOT is the most common tool for a company-situation analysis. It is a strategic planning used
to evaluate the Strength, Weakness, Opportunities and Threats that are involved in a project or in
a business. It involves specifing the objectives of business venture or project and indentifying the
internal and external factors that are favourable and unfavourable to achieve the objective.

STRENGTH
 Nearest to raw material source
 Its efforts to improve the quality of operations.
 Main strength of the company is man power.
 They provide good services that lead to customer satisfaction.
 Loyal network of retailers.
 Goodwill is maintained.
 The company did not undergo any lockouts, strikes etc.,.

WEAKNESS
 National presence is not there
 Lack of new technology
 Local brands oppose the firm product at the local level.
 There is lack of pricing power because they have to analyses the market and go according to
the market.

OPPORTUNITIES
 Demand for products on the rise.
 There are a lot of chances to expand the business.
 There is variety of goods to sell.
 The firm has the chance to capture more retailers.
 The industry has the great future demand as population is increasing


60


THREATS
 Strong competitors
 Possibilities of new entrants in the market
 Fluctuating demwnd of products
 Fast changing customer preference.


61


CHAPTER -6:

„MAJOR OBSERVATIONS AND
CONCLUSION OF THE COMPANY‟


62


MAJOR OBSERVATIONS AND CONCLUSION
The project study has helped me gain vast knowledge by collecting information from this
company and observing, discussing with the organization people. This project has been a
knowledge gaining experience for me. By interacting with the company I have been able to
understand the respondents and analyse the science and art involved in it.
This study has helped me understand the various levels of Hierarchy and Departmental functions
and their role in dealing various problems.
The company should take maximum care of these kinds of problems and should try to maintain
good relationship with customers which will help the company to capture even bigger market
across the state.
Over all the company is delivering good quality product and satisfication to the customers.


63


CHAPTER -7:

„REFERENCES‟


64


REFERENCES
BOOKS:
 Marketing management, 13th Edition, by Philip Kotler, Kevin Keller, Abraham Koshy
and Mithileshwar Jha, Pearson Education, Inc., 2009.
 Marketing Research: An Applied Orientation, 6th Edition, by Naresh k. Malhotra and
Satyabhushan Dash, Pearson Education, Inc., 2010.
 MAHADEV ROLLING INDUSTRIES Annual report-2012
 Company Profile

WEBSITES:
 Karnatakaindustry.gov.in
 Agmetalminer.com
 Mines.gov.in
 Thehindubusinessline.com
 Iiste.org/Potential of Indian Aluminium Industry
 Portal.gsi.gov.in
 Foundry-planet.com
 Indianmirror.com/indian-industry

ARTICLES:
 CRISIL-Research-Bulletin-APRIL 2012
 EIN NEWS,a digital news provider


65

Abhishek bankapur

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