1. Demand Generation Services to Technology Companies QEDbaton Corporate Overview Beyond Commitment QED Enabled Services Pvt. Ltd. 3rd Floor, Atria, Baner Road, Pune - 411045, INDIA Tel: +91 - 20 – 40711000 www.qedbaton.com
2. Challenges Technology Companies face today Beyond Commitment Current Situation Most client market economies are under negative growth: USA - 2.8%, Japan - 3.6%, UK - 2.6% US government gets more protectionist. H1B’s & L1’s affected Contract values are shrinking & contract re-negotiations are the order of the day Outlook New verticals like Utilities, Government & Healthcare emerging Emerging Markets are driving IT Growth Decision making is getting decentralized leading to more opportunities Source: IDC , HIS Global Insight Forecasted Growth in Global IT Spends Global IT Spends
3. Impact on Sales & Marketing Organizations within Technology Companies Beyond Commitment “ What Keeps B2B CMOs Awake At Night ?” Source: Forrester Research Inc.
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6. QEDbaton- INTEGRATED DEMAND GENERATION SERVICES Beyond Commitment Sales & Marketing Diagnostics Market Scoping Lead Management 3. Competitor Analysis 4. List building & Contact discovery 1. Evaluating markets vis-a-vis your services / Product lines 2. Market sizing and profiling Lead Generation - EDM ( Email Marketing) - Web Marketing ( SEO, White Papers, Webinars) - Events Strategy - Tele Marketing/ Inside Sales (Appointment Setting) - B2B Surveys - Strategic Account Profiling - Channel Partner Development Lead Nurturing - Lead Classification - Campaign design, & response management - Lead Scoring & Lead Qualification - CRM/ SFA Synchronization - Lead Allocation
7. QEDbaton’s Impact on Sales & Marketing Organizations Beyond Commitment What do you get by engaging with us A detailed month on month Sales & Marketing activity plan aligned to the annual revenue goal A lead scoring mechanism to determine which leads go to Sales and which leads go into a Nurturing program Key metrics to measure effectiveness of activities undertaken and determine ROI on diverse activities including activities which have traditionally been considered intangible. Execution of diverse Sales & Marketing activities to deliver on the Activity plan laid out
8. QEDbaton Growth Beyond Commitment Sales & Marketing Diagnostics Sales & Marketing Alignment Sales & Marketing Plan Execution Inside Sales Support Event Enrollment & Follow Up Strategic Account Profiling Appointment Setting Inbound Lead Qualification List Building
9. QEDbaton Process Excellence Beyond Commitment Service Delivery through Process Efficiency and Innovation Our Value Recruitment Benchmarking: Over the past 6 years we have interviewed over 3000 people and have developed a rigorous process for finding the right fit candidate. Training: We have developed a series of training modules which not only cover the technology aspect of the business but also help develop those essential sales skills of the recruits. Employee Development: The multi tiered delivery structure we follow promotes horizontal growth for our employees. Internal and External Training Programs equip them with the best in class knowledge to excel at work. Technology: Our constant endeavor is to make our processes more efficient through the use of technology. All our technology is custom built around our unique process framework. Process Framework: Our process framework is built around our experiences working with over 70 technology companies worldwide. Over the past 6 years we have defined, built and refined the framework to derive the best results. Customer QEDbaton Account Management Team QEDbaton Leadership Team QEDbaton Business Development Team
12. Beyond Commitment Market Entry Strategy report- Case Study The Client Poli-Film is one of the leading manufacturers of high end specialty packaging materials. With manufacturing sites in Germany, France and the USA, Poli-Film serves customers from the Steel, Aluminum, plastic sheet and automotive industries. Business Need Poli-Film had their presence in India via their distributors and it was observed by the management that there is a good demand for surface protection films in the Indian market based on their distributor’s feedback. The management wanted to gauge the potential of Indian market for their product and they employed QEDbaton’s research services for the same. Methodology& Deliverables Information was gathered using primary and secondary research techniques. The data collected was converted into meaningful data by means of Statistical Analysis. The same was analyzed with the help of industry experts so as to present the strategy and roadmap to Poli-Film’s management to penetrate the Indian market. Results A detailed India market report was submitted which helped the Poli-Film management in gauging the appropriate entry strategy to address the Indian surface protection film market Sample Clients & Case Studies
13. Beyond Commitment What our clients have to say about us......... “ QEDbaton has extended my work week by making calls to find contacts, sift through them to find the right players, and determine whether they are worth my time. They understand Strategic Selling and how to find and leverage contacts at all levels . Unlike telemarketing firms, their team works with me continuously to execute my account penetration strategy and to articulate our value proposition based upon the role of each person they contact. While I am on the road or busy making presentations they are always working to find active projects so I can maximize face-to-face contact with my best prospects” Ken Swienberg VP Sales (US)… Tavant Technologies, USD 60 Million IT Solutions company “ The pre-work in terms of research on the customers, the lead sheets they provide us with, and rigor around understanding our offerings are truly appreciated. I would rate QEDbaton’s ability to provide sales ready opportunities as excellent.” Jon Simon VP Sales (USD 1 Billion IT/ ITES company) “ QEDbaton’s ability to build relationships with the target audience is outstanding. They are doing a good job of opening doors for us in the accounts we had prioritized.” Director Sales-US KPIT Cummins Infosystems Limited “ It has been a great experience both in terms of professional services offered as well as the personal touch in all communications. The result delivered was exactly the way expected and clearly showed the effort put in by the entire team. We are also extremely satisfied with the timeliness of the core project as well as readiness to adapt to last minute requirement adjustments. Service delivered with professionalism.” ’ Amar Saleem - Marketing Middle East, Honeywell Building Solutions
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15. Beyond Commitment THANK YOU QED Enabled Services Private Limited 3 rd Floor Atria, Baner Road Pune : 411007 , INDIA URL: www.qedbaton.com Email: [email_address] Phone: 9120 40711000