Abby Leafe

Greater Philadelphia Area United States

Consumer behaviorist and qualitative research consultant

Advertising / Marketing / PR

Qualitative research consultant with roots in the entertainment industry with over a decade of experience helping companies solve their tough business problems. Particularly deep experience in new product development, B2B, financial services, IT, and travel & tourism. Consistently seeking out ways to utilize technology to improve qualitative data collection and analysis. Passion for user experience research.