Aarti Bansal

Washington D.C. Metro Area United States

Associate Marketing Analyst

Advertising / Marketing / PR

• Manage web presence and online advertising for diverse product portfolio of personal and commercial insurance products (car, life, property, health, kidnap & ransom, war & terrorism, high-risk, etc) • Lead eCommerce sales from global marketing initiatives including organic search traffic, PPC, affiliate partners, resulting in over $1 million in annual revenue • Spearheaded website relaunch by improving customer journey with more user engagement sales tools and content resources, and robust eCommerce sales system • Develop and manage all website content of 350+ landing pages: product pages, expat articles, risk assessment country guides, and newsfeed • Achieve a 10-20% inc...